Michael Lawrence
Marketing Co-ordinator at R&S Robertson Lighting- Claim this Profile
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English Native or bilingual proficiency
Topline Score
Bio
Credentials
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B2B Marketing Communications
CIM | The Chartered Institute of MarketingMar, 2022- Nov, 2024 -
Content Marketing Foundations
LinkedInMar, 2022- Nov, 2024 -
B2B Foundations: Social Media Marketing
LinkedInJan, 2022- Nov, 2024
Experience
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R&S Robertson Lighting
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United Kingdom
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Design Services
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1 - 100 Employee
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Marketing Co-ordinator
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Nov 2016 - Present
For over 80 years R&S Robertson has been at the forefront of designing and supplying quality decorative lighting. Supplying predominately the hotel, leisure and hospitality industries, they also have huge experience working with the Healthcare sector, high-end residential, the marine sector, and commercial spaces. Our sister company Protocol supply contract furniture - www.protocoluk.com My role oversees all marketing content initiatives across multiple platforms and formats to drive sales, engagement, retention, leads and positive customer behaviour. I collaborate with all departments to create and define the brand, assist in the development of coherent marketing strategies, and drive forward customer acquisition and retention. Key responsibilities: - Developing and maintaining the brand and responsible for Brand Guidelines including guidance on all customer touch points - Composition of targeted marketing literature according to a segmented customer base, including distribution of marketing email campaigns - Preparing print product catalogue – collating all product information and presenting in an aspirational, appealing manner - Compilation of coherent social media schedules on relevant platforms - Information capture of qualified opportunities and leads for follow up by Sales Team - Maintenance and upkeep of company website, including reporting on performance, and suggesting areas to improve at each stage of the funnel - Researching and identifying relevant, applicable suppliers, subsequent relationship maintenance including new product/capability awareness
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River Island
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United Kingdom
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Retail
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700 & Above Employee
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Senior Sales Assistant
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Mar 2016 - Nov 2016
My role involved overseeing and managing the sales and service team to achieve high scores, drive sales, meet targets and encourage positive customer behaviour. I was tasked with HR responsibilities and cross trained in operations, stock replenishment, stock intake processing, inventory management, sales and service. Key responsibilities: - Championing the sales and service team to achieve high scores in our mystery experience reports - Collaborating with other departments including the Footwear Specialist and Merchandise Product Manager to communicate new products, high performing products, and those underperforming to the sales and service team - Producing staff rotas, staff deployments and managing the holiday planner - Hosting recruitment events, interviewing candidates and file management - Key holding responsibilities
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Pizza Hut
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United States
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Restaurants
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700 & Above Employee
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Shift Manager
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Mar 2015 - Apr 2016
My role involved overseeing and managing the service and kitchen teams to drive sales, meet targets and encourage positive consumer behaviour. I was tasked with HR responsibilities and cross trained in operations, stock intake processing, inventory management, cash handling, banking and customer service. Key responsibilities: - Managing multiple teams in both the service and kitchen areas - Encouraging the service team to achieve high scores in our mystery experience reports - Interviewing candidates, onboarding and training - Maintaining exceptional hygiene standards throughout the restaurant - Key holding responsibilities - Producing staff rotas, staff deployment and managing the holiday planner
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River Island
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United Kingdom
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Retail
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700 & Above Employee
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Footware Specialist
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Jul 2013 - Jul 2015
My role involved overseeing, merchandising and managing the footwear department to drive sales, meet targets and encourage positive customer behaviour. I was cross trained in operations, stock replenishment, stock intake processing, inventory management, sales and service. Key responsibilities: - Maintaining the department standards in line with Brand Guidance - Collaborating with other departments including the Merchandise Product Manager to communicate new products, high performing products, and those underperforming
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Holyrood PR
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United Kingdom
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Public Relations and Communications Services
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1 - 100 Employee
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Intern
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Jan 2015 - Feb 2015
My role involved supporting the account executives through drafting and editing copy, issuing press releases, chasing and locating coverage and pitching stories to editors over the phone and via email. Key responsibilities: - Using WordPress CMS to maintain the SEO friendly company website - Drafting and editing copy on client blogs - Supporting other departments with production of press releases - Issuing press releases on media and regional rollouts - Chasing and locating coverage in print and online for reporting to the clients - Pitching stories to editors over the phone and via email
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Impressive PR
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United Kingdom
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Public Relations and Communications Services
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1 - 100 Employee
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Intern
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Jul 2014 - Aug 2014
My role involved managing the office and liaising with talent, media and third party suppliers for office supplies and facilities to ensure smooth operations. I was tasked with setting up the temporary office, attending promotional activities, arranging tickets for the media and organising the guest list for press and client events. Key responsibilities: - Setting up the temporary office in advance of the festival - Liaising with third party suppliers for office supplies and facilities - Liaising with talent and artists, attending promotional activities - Organising media with review tickets for over 40 daily shows - Daily conference with each client to inform them of reviewers and coverage - Organising guest lists for networking with press and for client events - Managing the office phone and supporting with admin duties such as collating the coverage and cuttings into client press packs
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Pizza Hut
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United States
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Restaurants
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700 & Above Employee
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Shift Manager
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Sep 2009 - Aug 2013
My role involved overseeing and managing the service and kitchen teams to drive sales, meet targets and encourage positive consumer behaviour. I was tasked with HR responsibilities and cross trained in operations, stock intake processing, inventory management, cash handling, banking and customer service. Key responsibilities: - Managing multiple teams in both the service and kitchen areas - Encouraging the service team to achieve high scores in our mystery experience reports - Interviewing candidates, onboarding and training - Maintaining exceptional hygiene standards throughout the restaurant - Key holding responsibilities - Producing staff rotas, staff deployment and managing the holiday planner
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Clarks
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United Kingdom
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Retail
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700 & Above Employee
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Sales Advisor
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Oct 2008 - Jun 2009
My role involved serving customers, suggesting suitable products and complimentary items to drive sales, meet targets and encourage positive consumer behaviour. Key responsibilities: - Providing a positive customer experience through exceptional service, operating the cash desk and suggesting add on products. My role involved serving customers, suggesting suitable products and complimentary items to drive sales, meet targets and encourage positive consumer behaviour. Key responsibilities: - Providing a positive customer experience through exceptional service, operating the cash desk and suggesting add on products.
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Education
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2010 - 2014
The University of Edinburgh
(2:1) MA with Honours Business with Marketing, Business -
2004 - 2010
Forrester High School
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