Michael Lassen
Director of Franchise Sales at The Spice & Tea Exchange®- Claim this Profile
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Bio
Dr. Richard J. (Rick) B.
Michael Lassen is one of the hardest working, most dedicated sales professionals I've worked with. His ability to build rapport with clients is exceptional, and always goes above and beyond to ensure that he is adding value to each and every brand. If I was going into battle, I'd want Michael by my side.
Dr. Richard J. (Rick) B.
Michael Lassen is one of the hardest working, most dedicated sales professionals I've worked with. His ability to build rapport with clients is exceptional, and always goes above and beyond to ensure that he is adding value to each and every brand. If I was going into battle, I'd want Michael by my side.
Dr. Richard J. (Rick) B.
Michael Lassen is one of the hardest working, most dedicated sales professionals I've worked with. His ability to build rapport with clients is exceptional, and always goes above and beyond to ensure that he is adding value to each and every brand. If I was going into battle, I'd want Michael by my side.
Dr. Richard J. (Rick) B.
Michael Lassen is one of the hardest working, most dedicated sales professionals I've worked with. His ability to build rapport with clients is exceptional, and always goes above and beyond to ensure that he is adding value to each and every brand. If I was going into battle, I'd want Michael by my side.
Experience
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The Spice & Tea Exchange®
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United States
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Food and Beverage Manufacturing
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100 - 200 Employee
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Director of Franchise Sales
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Aug 2023 - Present
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Manager of Franchise Development
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Feb 2020 - Aug 2023
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NoBaked Cookie Dough
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United States
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Food & Beverages
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1 - 100 Employee
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Multi Unit Owner Operator
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Dec 2018 - Present
NoBaked Cookie Dough makes cookie dough dreams come true, providing a sweet treat without the risk of any foodborne illnesses! Our shops offer over twelve different flavors with toppings, cones, shakes, and ice cream so you can make the dough just the way your heart desires. NoBaked Cookie Dough makes cookie dough dreams come true, providing a sweet treat without the risk of any foodborne illnesses! Our shops offer over twelve different flavors with toppings, cones, shakes, and ice cream so you can make the dough just the way your heart desires.
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Franchise Dynamics
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United States
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Business Consulting and Services
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1 - 100 Employee
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Vice President of Franchise Development, Restaurant Division
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Jul 2015 - Jan 2019
Responsible of ensuring the growth of my division by achieving established sales goals and metrics by developing my team such that each team member achieves their respective goals and metrics. Complete and coordinate new client implementations. I formulate and approve individual client lead generation strategies in conjunction with our Marketing Department, and interface with (approved) third-party vendors such as real estate, financial and/or marketing as applicable on behalf of each client.
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Director of Franchise Development, Restaurant Division
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Dec 2014 - Jul 2015
Responsible for the development of new, expansion, and/or ‘resale’ franchise sales for various clients of the company to which I was assigned. Additionally, responsible for providing account management support and franchise sales advisory services to my ‘Franchise Sales Outsourcing’ (FSO) clients. Also completed other special projects for clients, as directed. Responsible for executing each of my clients consulting agreements which entailed sales dead lines, marketing, and forecasting.
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Manager /Senior Manager of Franchise Development, Retail Division
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Oct 2013 - Dec 2014
Managed candidates and lead generation for new and existing franchise concepts. Took all potential franchisees through the exploratory process, and legal documentations. Was responsible to execute marketing strategies and provide account management support for all clients.
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Kansas City Comets
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United States
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Spectator Sports
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1 - 100 Employee
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Account Executive
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Aug 2011 - Jan 2012
Handled season ticket holders, group ticket sales as well as sponsorship sales of individual clients. Designed and implemented new marketing, local outreach, and promotional strategies to gain new and existing cliental during the regular season. Assisted in event coordinating during each home game with player appearances; give a ways, on field operations, and sales. Handled season ticket holders, group ticket sales as well as sponsorship sales of individual clients. Designed and implemented new marketing, local outreach, and promotional strategies to gain new and existing cliental during the regular season. Assisted in event coordinating during each home game with player appearances; give a ways, on field operations, and sales.
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Freelance
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Kansas City, MO
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Marketing Specialist
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Dec 2009 - May 2011
Operated and managed my own freelance marketing company for five years. Through this time I implemented account management, sales, and marketing materials for my clients. Also assisted in "cold" selling for new and potential cliental: Established marketing portfolios which highlighted different media projects to fit my clients budgets. Portfolios were designed specifically for each client, who currently were established /or and start ups. In conjunction with the marketing portfolio I designed all marketing materials and built third party relations with vendors to assist in the design and promotional fields. Mission was to help identify, shape, and create the clients image in their communities. Show less
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Assistant Marketing Coordinator
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Jul 2008 - Nov 2009
Worked in conjunction with both Double Tree Hotel and Houlihan's Restaurant. Designed and implemented cost efficient marketing strategies, as well as coordinated promotions with Owner and General Manager. Key was to stream line the two businesses to enable them to profit from the same cliental and quest, while building brand recognition within the city. Worked in conjunction with both Double Tree Hotel and Houlihan's Restaurant. Designed and implemented cost efficient marketing strategies, as well as coordinated promotions with Owner and General Manager. Key was to stream line the two businesses to enable them to profit from the same cliental and quest, while building brand recognition within the city.
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Education
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Drury Univeristy
Bachelor's of Arts, Advertising, Public Relations and Visual Arts