Michael Lalonde

Co-Founder at Purecolo Inc.
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Contact Information
Location
Ottawa, Ontario, Canada, CA
Languages
  • French Professional working proficiency
  • English Native or bilingual proficiency

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Angela Fleet

I have had the pleasure of working with Michael for over 2 years now. He is a passionate, dedicated, bold and knowledgeable business development associate. He takes pride in taking the time to understand his prospective clients and their requirements and is quick to build a relationship with them by doing so. I recommend Michael and I am glad he’s a part of my team!

Kaisha Thompson

As President of RRRA, I often met with Michael to discuss sales at our business, Abstentions. Michael is incredibly approachable and was very helpful. He went above and beyond to help our business grow and for that I am very thankful.

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Credentials

  • R3 Acclivus Sales Training
    Rogers Communications
    Mar, 2015
    - Sep, 2024
  • Sales Consultant Training - G&K Services
    G&K Services
    Sep, 2014
    - Sep, 2024

Experience

    • Canada
    • Telecommunications
    • 1 - 100 Employee
    • Co-Founder
      • Aug 2017 - Present

      Brought in to help manage growth and expansion, I have been charged with helping PureColo become a pillar of the National Capital Region technology community. Brought in to help manage growth and expansion, I have been charged with helping PureColo become a pillar of the National Capital Region technology community.

    • Canada
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Chief Operating Officer
      • Jan 2020 - Present

      I have joined the OPMA as their new operating officer to help reinvigorate the tribe and keep it going as many of the former founders have since moved on and more leadership is now required to keep it going. For more information on the OPMA please visit our website! I have joined the OPMA as their new operating officer to help reinvigorate the tribe and keep it going as many of the former founders have since moved on and more leadership is now required to keep it going. For more information on the OPMA please visit our website!

    • Mexico
    • IT Services and IT Consulting
    • Charter Member
      • Jan 2022 - Present

      Helping coordinate and create events for the TIE community in our nation's capital. Helping coordinate and create events for the TIE community in our nation's capital.

    • United States
    • Non-profit Organizations
    • 700 & Above Employee
    • Publicity and Marketing Director - ICC 2021 Montreal
      • May 2019 - Present

      Tasked with managing organizing marketing channels and optimizing to get best publicity and turnout for upcoming global conference in Montreal.

    • Organizer - Ottawa Lunch and Learn
      • Dec 2018 - Present

      IEEE Ottawa Lunch and Learn is an initiative to bridge the gap and derive synergy between Ottawa industry, academia, and government. The initiative, on a monthly basis, brings a speaker from either industry, academia, or government to the heart of the Kanata Tech Hub.

    • Speaker & Vice Chair - Ottawa Computer Society
      • May 2018 - Present

    • Canada
    • Telecommunications
    • Operations Committee
      • Jan 2018 - Present

      Helping out with the operations of the newly minted Ottawa-Gatineau Internet Exchange (www.OGIX.ca) Helping out with the operations of the newly minted Ottawa-Gatineau Internet Exchange (www.OGIX.ca)

    • Non-profit Organization Management
    • Region Organizer
      • Sep 2018 - Present

      Currently heading up #LinkedinlocalOttawa meetups for my region Currently heading up #LinkedinlocalOttawa meetups for my region

    • Canada
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Advisor
      • Oct 2017 - Present

      I am currently a volunteer advisor for the after school program at Earl of March where I help high school students build and run their own company. I am currently a volunteer advisor for the after school program at Earl of March where I help high school students build and run their own company.

    • Canada
    • Telecommunications
    • Owner
      • May 2017 - Present

      I am an expert in the telecom and technology sector having worked with 100's of companies on overall IT solutions during my tenure. I have over 10+ years of business experience. Let me know how I can help your company grow and succeed in its' desired business outcomes. I am an expert in the telecom and technology sector having worked with 100's of companies on overall IT solutions during my tenure. I have over 10+ years of business experience. Let me know how I can help your company grow and succeed in its' desired business outcomes.

    • Milkman
      • Nov 2020 - Present

      Helping to bring awesome spirits in Ottawa to life! Helping to bring awesome spirits in Ottawa to life!

    • Canada
    • Public Relations and Communications Services
    • Keynote Speaker
      • Jun 2022 - Jun 2022

      Gave keynote speech for audience of over 100 at the annual Bootstrap Awards Gave keynote speech for audience of over 100 at the annual Bootstrap Awards

    • Canada
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Social Media Manager (LinkedIn)
      • Dec 2018 - Mar 2021

      Helping spread the good word of Ted! Helping spread the good word of Ted!

    • Consumer Goods
    • 1 - 100 Employee
    • Technology Consultant
      • May 2018 - Nov 2020

      Tasked with finding innovative ways to help the Ruckify community manage their inventory and pro stores as they grow. Tasked with finding innovative ways to help the Ruckify community manage their inventory and pro stores as they grow.

    • Utilities
    • 1 - 100 Employee
    • Co-Founder
      • Sep 2013 - Jan 2019

      I grew TreeWell using my sales and marketing experience to make it the next great brand to come out of Canada. Creating a company from scratch is something that I yearned to do for a long time and TreeWell along with my friends that I've joined in this endeavour, have allowed me to do that. TreeWell is an all natural, locally made artisan aperitif wine alternative crafted from locally sourced maple sap water. It is a crisp, sparkling beverage that goes great chilled with any meal. Highlights include: Generated over 23k in sales through Kickstarter Launched brand at selected retailers in the Ottawa area Ensured fulfillment to all contributors through initial launch campaign Show less

    • Canada
    • Telecommunications
    • 700 & Above Employee
    • Commercial Business Development Executive
      • Feb 2015 - May 2017

      - Piloted a major project in hiring a 3rd party to generate business for EBU - spearheaded training and supervision of program during launch and maintained during infancy- Recent winner of "Above and Beyond" award in Q1- Acquiring new business leads through cold-call prospecting, inbound call acquisition, concentrating on medium and large scope businesses across Canada.- Piloting a new role within the enterprise business unit to grow market share in key segments- Creating opportunities on new business fronts including, but not limited to, cloud computing, data centre services, co-location services, wire-line business, and IoT applications - Updating and maintaining CRM activities related to communication and correspondence with clients and prospects on a daily basis.- Charged with designing/training/implementing a new way of prospecting for a sales team of 30 individual reps after having successfully proposed proactively to senior management Show less

    • National Account Manager - Enterprise Business Unit
      • Mar 2015 - Jan 2016

      - Acquiring new business leads through cold-call prospecting, inbound call acquisition, concentrating on medium businesses across Canada.- Increasing sales through new and repeat business, exceeding monthly and year to date sales targets.- Analyzing phone usage and plans, developing and presenting professional business outlines and proposals by phone and email.- Closing sales, ordering of product for delivery, end user support and continual account management.- Updating and maintaining CRM activities related to communication and correspondence with clients and prospects on a daily basis. Show less

    • Director of Finance
      • Jan 2015 - Jan 2016

      Attend general meetings to influence direction of association. Offer guidance in matters pertaining to my knowledge and experiences in the industry. Hold seminars to help incubate future companies that are early in their growth and membership. Bring in new members to the association. Attend general meetings to influence direction of association. Offer guidance in matters pertaining to my knowledge and experiences in the industry. Hold seminars to help incubate future companies that are early in their growth and membership. Bring in new members to the association.

    • United States
    • Apparel & Fashion
    • 700 & Above Employee
    • Territory Sales Representative
      • Jul 2014 - Feb 2015

      • Schedule and complete weekly prospecting activities to include cold calling and telephone prospecting • Work with Sales Managers to establish selling strategies and tactics that result in new account business generation • Achieve annual sales targets and average weekly revenue quotas on a consistent basis • Ensure the successful installation and transition of accounts to the service team to include accurate and timely completion of all contracts • Analyze prospective customers’ needs and meet those needs via proposals, negotiations and business contracts Show less

    • United States
    • Non-profit Organizations
    • 700 & Above Employee
    • Guest Speaker
      • Sep 2014 - Sep 2014

      Invited to give a guest lecture on entrepreneurship at a summit held in Ottawa, Ontario. Invited to give a guest lecture on entrepreneurship at a summit held in Ottawa, Ontario.

    • Canada
    • Software Development
    • 1 - 100 Employee
    • Business Development Manager
      • Jan 2014 - Apr 2014
    • Route Sales/Business Development Manager
      • Feb 2010 - Nov 2013

      - Introduced new chilled juice line into the Ottawa and Kingston area - Created an new account base of 160+ accounts, creating over $800k a year in new revenue for the company - Prestige club winner (top rep nationally) - Consistently over-achieved results by 40-200% year over year - Doubled area sales from 2011 to 2012 - Introduced new chilled juice line into the Ottawa and Kingston area - Created an new account base of 160+ accounts, creating over $800k a year in new revenue for the company - Prestige club winner (top rep nationally) - Consistently over-achieved results by 40-200% year over year - Doubled area sales from 2011 to 2012

    • United States
    • 1 - 100 Employee
    • Business Development/Event Management
      • Feb 2008 - Feb 2010

      I was charged with managing/maintaining various projects for major fortune 500 companies like Coca-Cola, Paramount, and Proctor and Gamble. In all executions I exceeded all targets and goals and was a leader within this programs both locally and in some cases nationally depending on the scale of the operations. I was charged with managing/maintaining various projects for major fortune 500 companies like Coca-Cola, Paramount, and Proctor and Gamble. In all executions I exceeded all targets and goals and was a leader within this programs both locally and in some cases nationally depending on the scale of the operations.

    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Merchandising lead hand
      • Jan 2008 - Sep 2009

      I covered the Ottawa area working on various projects anywhere from store resets to fresh installs. I covered the Ottawa area working on various projects anywhere from store resets to fresh installs.

    • United Kingdom
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Promotional representative/ Team Lead and Coordinator
      • Sep 2007 - Jan 2008

      Helping coordinate various events and promote products for various companies, I was an essential member of the team until I found a higher position at a competing firm offered to me Helping coordinate various events and promote products for various companies, I was an essential member of the team until I found a higher position at a competing firm offered to me

Education

  • Carleton University
    Communications, Communications/Advertising/Marketing
    2006 - 2010
  • Algonquin college
    Business Marketing Management, Human Resources Management and Services
    2011 - 2012
  • High school
    n/a

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