Michael Lalagos

Senior Art Director at CG Life
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us****@****om
(386) 825-5501

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Amber Holst

I have had the pleasure of working with Mike on innumerable projects for Concierge Preferred (a sister company to Pinnacle). Even after years of working together, I am consistently impressed with his precision, creativity and dedication to every project he touches. He is beyond reliable and a true partner across the board. He recommends solutions along the way, ensuring that the end-result is amazing and that the creative process is smooth. He’s got a good sense of humor, too, and always meets his deadlines (no matter how tight they may be). Needless to say, I’m a fan.

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Art Director
      • Oct 2021 - Present

  • Chicago
    • Chicago, Illinois, United States
    • Freelance
      • Mar 2020 - Oct 2021

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Art Director
      • Oct 2018 - Mar 2020

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Art Director
      • Aug 2014 - Sep 2018

      • Provide creative direction and design for websites, mobile apps, brand style guides, creative campaigns, e-blasts, banner ads, illustrations, logos, sales collateral, print ads, direct mail and trade show exhibits • Art direct and manage client photo shoots • Develop conceptual packages for current clients and assist with creative for new business pitches • Guide and direct three junior art directors in the development of all skills relevant to their growth as professional designers • Led the team through a project to rebrand the Celtic agency with updated brand guidelines • As a result of the “Every Bugs Nightmare” Campaign, Zoecon sales results versus the previous year (FY2015), increased 6.9% or $1.5 million • Altosid WSP Pellet product sales were up 200% from 2016 after the “S.L.A.P.” Public Awareness Campaign. Altosid Liquid Larivicide (specialty product, little known and used by the market) had 20% growth in sales over 2016 Clients: Ardent Mills, Avery Dennison, Central Life Sciences, Vancive Medical Technologies, Flexco

    • Software Development
    • 700 & Above Employee
    • Senior Graphic Designer
      • Sep 2012 - Aug 2014

      • Establish and maintain the brand guidelines for the LiftMaster brand • Direct and manage photo shoots • Design and execute new packaging for products and equipment • Conceptualize and design a variety of advertising, promotional, packaging and presentation projects while maintaining corporate and brand identity standards • Conceptualize theme and design trade show booths for LiftMaster • Establish digital asset management system which helped the organization organize their library of photos and product images

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Art Director
      • 2006 - Sep 2012

      • Design and layout of Chicago and St. Louis visitor magazines distributed bimonthly • Worked closely with editor to revamp agency traffic and production systems • Undertook re-branding effort and redesigned Concierge Preferred brand as well as entire look of the magazine • Create theme of yearly industry trade show along with accompanying collateral materials • Design and layout of Chicago and St. Louis visitor magazines distributed bimonthly • Worked closely with editor to revamp agency traffic and production systems • Undertook re-branding effort and redesigned Concierge Preferred brand as well as entire look of the magazine • Create theme of yearly industry trade show along with accompanying collateral materials

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Art Director
      • Jun 2004 - Sep 2012

      • Conceptualize and design print pieces, logo design, collateral materials, web banners, e-blasts • Storyboard and art direct broadcast productions • Participate and contribute to the new business activities of the agency • Plan and art direct photo shoots for Dole Clients: WeatherTech, Ditka’s, Dole, Garrett Popcorn, Parkway Bank, AutoNation • Conceptualize and design print pieces, logo design, collateral materials, web banners, e-blasts • Storyboard and art direct broadcast productions • Participate and contribute to the new business activities of the agency • Plan and art direct photo shoots for Dole Clients: WeatherTech, Ditka’s, Dole, Garrett Popcorn, Parkway Bank, AutoNation

  • Balash Advertising
    • Glendale Heights, IL
    • Graphic Designer
      • Jun 2002 - Jun 2004

      • Conceptualize and design print, direct mail and outdoor advertising • Trafficked and prioritized daily work flow; acted as liaison with print vendors • Conceptualize and design print, direct mail and outdoor advertising • Trafficked and prioritized daily work flow; acted as liaison with print vendors

Education

  • Illinois State University
    Bachelor, Fine Arts
    1996 - 2001

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