Michael Lai
Assistant General Manager - Sales & Product at Audi Hong Kong- Claim this Profile
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Bio
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Experience
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Audi Hong Kong
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Hong Kong
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Assistant General Manager - Sales & Product
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Jul 2020 - Present
Participates in preparing the dealership’s annual forecasts, making projections of the numbers of units to be sold, gross profit, expenses and operating profits for the new and previously used car sales departments. Supervises the ordering of stocks of vehicles, based on the objectives established. Builds and maintains close relations with the customers and with representatives of the manufacturer. Analyzes the various customer satisfaction reports and submits recommendations to ensure customer retention and loyalty. Establishes standards for displaying, marketing and maintaining new and used cars. Analyzes local market conditions, the demographic situation and the history of previous sales. Makes recommendations to the management of the dealer for short and long-term advertising projects, sales promotions, human resource needs, lease promotions and remuneration plans. Show less
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Senior Sales Planning Manager
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Nov 2012 - Jun 2020
Major tasks: Long and short-term volume planning Long and short-term product strategy planning Tactical support planning, Sales strategy planning, Dealer Management, Sales, market and economy trend forecasts, Product and price positioning, Oversee business operations (e.g. ordering, vehicle logistic, homologation etc...) Major tasks: Long and short-term volume planning Long and short-term product strategy planning Tactical support planning, Sales strategy planning, Dealer Management, Sales, market and economy trend forecasts, Product and price positioning, Oversee business operations (e.g. ordering, vehicle logistic, homologation etc...)
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Product Manager
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Jun 2011 - Nov 2012
Major tasks: Long and short-term sales planning Long and short-term product strategy planning Strategic planning Sales, market and economy trend forecasts Product and price positioning Oversee business operations (e.g. ordering, vehicle logistic, homologation, licensing etc...) Major tasks: Long and short-term sales planning Long and short-term product strategy planning Strategic planning Sales, market and economy trend forecasts Product and price positioning Oversee business operations (e.g. ordering, vehicle logistic, homologation, licensing etc...)
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Assistant Manager - Product Management
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Sep 2002 - Jun 2011
Major tasks: Long and short-term product strategy planning Strategic planning Sales, market and economy trend forecasts Product and price positioning Dealer support Major tasks: Long and short-term product strategy planning Strategic planning Sales, market and economy trend forecasts Product and price positioning Dealer support
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Education
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The University of Hong Kong
Bachelor of Engineering (BEng), Mechanical Engineering