Michael Lacy

Brand Advocate at Distillery 291
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Location
Austin, Texas, United States, US
Languages
  • German Elementary proficiency

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Experience

    • United States
    • Wine & Spirits
    • 1 - 100 Employee
    • Brand Advocate
      • Aug 2020 - Present

      • Raise brand awareness within Central Texas territory for the 291 Colorado Whiskey brand. • Responsible for generating sales and hitting targets while working with our distribution partner.• Promote products in-store to implementing marketing campaigns, all while driving sales and working toward monthly quota objectives. • Raise brand awareness within Central Texas territory for the 291 Colorado Whiskey brand. • Responsible for generating sales and hitting targets while working with our distribution partner.• Promote products in-store to implementing marketing campaigns, all while driving sales and working toward monthly quota objectives.

    • Egypt
    • Human Resources
    • 1 - 100 Employee
    • Technical Director, Videograher
      • 2010 - Present

      Work as a freelance contract technician for live events, meetings, and conferences. Worked as a Video Lead, Project Manager, Camera Operator, Audio Technician, and Production Coordinator. Contractor for various production companies throughout the country. Work as a freelance contract technician for live events, meetings, and conferences. Worked as a Video Lead, Project Manager, Camera Operator, Audio Technician, and Production Coordinator. Contractor for various production companies throughout the country.

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Creative Director
      • Oct 2020 - Mar 2021

      • Responsible for all creative aspects for the 2021 Amplify Austin LiveStream Broadcast. • Develop timelines and monitor schedules for broadcast content and creative assets.• Creative Liaison between marketing, talent, hosts, and non-profit organizations. • Responsible for all creative aspects for the 2021 Amplify Austin LiveStream Broadcast. • Develop timelines and monitor schedules for broadcast content and creative assets.• Creative Liaison between marketing, talent, hosts, and non-profit organizations.

    • United States
    • Retail
    • 1 - 100 Employee
    • Production Director
      • Dec 2009 - Sep 2020

      Responsible for Directing talent for live 24-hour broadcast. Operate cameras, manage sound mixer, and operate various broadcast production switchers and shading during live production. Responsible for Directing talent for live 24-hour broadcast. Operate cameras, manage sound mixer, and operate various broadcast production switchers and shading during live production.

    • United States
    • Events Services
    • 1 - 100 Employee
    • Project Manager
      • Dec 2013 - Mar 2020

      Produced, managed, and operated various live events, conferences, concerts and conventions requiring content management. Inform and provide knowledge of audio, lighting and video production services to various clients nationwide. Produced, managed, and operated various live events, conferences, concerts and conventions requiring content management. Inform and provide knowledge of audio, lighting and video production services to various clients nationwide.

    • United States
    • Events Services
    • 1 - 100 Employee
    • Project Manager
      • Oct 2009 - Sep 2013

      Project Manager for live events and marketing productions throughout Texas for Corporate and State Groups. Supported SXSW, Texas Juvenile Probation, and various corporate Hotel chains with their annual conferences and meetings. Executed and planned the proper meeting experience for each client from the beginning planning stages to final show towards excellent continuous customer service. Project Manager for live events and marketing productions throughout Texas for Corporate and State Groups. Supported SXSW, Texas Juvenile Probation, and various corporate Hotel chains with their annual conferences and meetings. Executed and planned the proper meeting experience for each client from the beginning planning stages to final show towards excellent continuous customer service.

    • United States
    • Entertainment Providers
    • 200 - 300 Employee
    • Camera Operator
      • Mar 2007 - Mar 2011

      Worked on primary camera crew as an operator for various speakers and live events during the annual South by Southwest Conference. Operated various broadcast cameras and assisted with post editing projects. Worked on primary camera crew as an operator for various speakers and live events during the annual South by Southwest Conference. Operated various broadcast cameras and assisted with post editing projects.

    • United States
    • Entertainment
    • 1 - 100 Employee
    • Camer Operator
      • Oct 2009 - Jan 2010

      Worked as a Camera Operator and Camera Shader for Texas Stars Hockey. Worked as a Camera Operator and Camera Shader for Texas Stars Hockey.

    • United Kingdom
    • Events Services
    • 1 - 100 Employee
    • Director of Event Technology
      • Jan 2004 - Oct 2009

      Managed Audio Visual operations for conferences and live events at various hotels in the Austin, Texas area. Planned, sold, directed, and managed a team of employees providing Audio Visual Services. Clients included President George Bush, President Bill Clinton, IBM, Omni Hotels, I2 and Avid. Met customers’ production needs on behalf of one of the largest Audio Visual providers in the country. Managed Audio Visual operations for conferences and live events at various hotels in the Austin, Texas area. Planned, sold, directed, and managed a team of employees providing Audio Visual Services. Clients included President George Bush, President Bill Clinton, IBM, Omni Hotels, I2 and Avid. Met customers’ production needs on behalf of one of the largest Audio Visual providers in the country.

    • France
    • Media Production
    • 1 - 100 Employee
    • Camera, Directing
      • 2007 - 2008

    • camera
      • 2005 - 2007

    • United States
    • Events Services
    • 1 - 100 Employee
    • Audio/Video Technician
      • Oct 2005 - May 2007

      Planned and set various meetings, concerts and conventions requiring audio and video equipment. Worked as a cameraman for meetings with the Secretary of State of Texas, IBM and Ticketmaster. Informed and provided knowledge of audio, lighting and video production to various clients nationwide. Planned and set various meetings, concerts and conventions requiring audio and video equipment. Worked as a cameraman for meetings with the Secretary of State of Texas, IBM and Ticketmaster. Informed and provided knowledge of audio, lighting and video production to various clients nationwide.

    • Assistant Director
      • Apr 2005 - May 2007

      Assisted the director and crew with various production tasks for the film "No Exit". Organized call sheets and sides for crew and cast. Worked with producers and the director to make sure shooting was efficient and on schedule. Assisted the director and crew with various production tasks for the film "No Exit". Organized call sheets and sides for crew and cast. Worked with producers and the director to make sure shooting was efficient and on schedule.

    • South Africa
    • Production Assistant Internship
      • Dec 2002 - Jan 2003

      Worked for 1st Assistant and 2nd Assistant directors with the production of the film "A Promise Kept". Assisted grip and gaffer crew with various lighting and production equipment. Maintained various production equipment on the film set. Worked for 1st Assistant and 2nd Assistant directors with the production of the film "A Promise Kept". Assisted grip and gaffer crew with various lighting and production equipment. Maintained various production equipment on the film set.

    • Audio/Video Technician
      • Oct 2000 - Jul 2002

      Organized and set various conventions requiring audio and video presentations. A prerequisite knowledge of audio, lighting and video production required. Advised clients on the proper equipment needed to provide a comprehensive presentation. Organized and set various conventions requiring audio and video presentations. A prerequisite knowledge of audio, lighting and video production required. Advised clients on the proper equipment needed to provide a comprehensive presentation.

    • Internship
      • Jun 2000 - Aug 2000

      Assisted set up non-linear editing systems. Worked as a production assistant for the film "Fifty". Helped with various postproduction work such as editing and test screenings. Assisted set up non-linear editing systems. Worked as a production assistant for the film "Fifty". Helped with various postproduction work such as editing and test screenings.

    • United States
    • Entertainment Providers
    • Production Assistant
      • May 2000 - Aug 2000

      Assisted with production for various commercial shoots. Supported the grip crew with various lighting requirements. Assisted the director with various on-set production tasks. Aided in the production of a Ford television spot for the Explorer Sport Trac vehicle. Assisted with production for various commercial shoots. Supported the grip crew with various lighting requirements. Assisted the director with various on-set production tasks. Aided in the production of a Ford television spot for the Explorer Sport Trac vehicle.

    • United States
    • Entertainment Providers
    • Assistant
      • May 1999 - May 1999

      Worked as a production assistant during the Cannes Film Festival for the Miramax Film Company. Required to assist with important advertising displays for various studio executives. Personal student film screened at The American Pavilion in conjunction with the Kodak student program. Worked as a production assistant during the Cannes Film Festival for the Miramax Film Company. Required to assist with important advertising displays for various studio executives. Personal student film screened at The American Pavilion in conjunction with the Kodak student program.

Education

  • University of Colorado Boulder
    BFA, Film, Business
    1997 - 2000
  • University of Colorado
    Bachelor of Fine Arts Degree, Film Studies
    1997 - 2000

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