Michael LaChapelle

Strategic Account Director at The MountainTOP Affiliate Network
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Contact Information
Location
US
Languages
  • English Full professional proficiency
  • Spanish Elementary proficiency

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Credentials

  • Google Analytics for Beginners
    Google
    Feb, 2021
    - Sep, 2024
  • Undergraduate Certificate in National Security Studies
    FIU Jack D Gordon Institute for Public Policy

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Strategic Account Director
      • Jan 2021 - Present

      • Manage strategic publisher accounts.• Manage proprietary offers for external partners.• Maintain external affiliate account relationships.• Analyze incoming traffic to determine ROI on brokering efforts.

    • Revenue Sharing Manager - Affiliate Management
      • Aug 2020 - Present

      • Conduct B2B sales and account management.• Oversee 20+ data partners, brokering owned data to third parties.• Coordinate with development team to increase proprietary system's efficiency and ease of use.• Manage analytics team to ensure incoming data is cleaned and maximally monetized.

    • Advertising Sales (Print/Digital)
      • May 2020 - Jul 2020

      • Conducted B2B advertising sales to high profile professionals in the legal, accounting, and real estate sectors. • Leveraged online social media following to maximize client’s exposure within their geographical location. • Established strategic partnerships in the NYC, Los Angeles, and Miami markets. • Conducted B2B advertising sales to high profile professionals in the legal, accounting, and real estate sectors. • Leveraged online social media following to maximize client’s exposure within their geographical location. • Established strategic partnerships in the NYC, Los Angeles, and Miami markets.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director of Strategic Accounts
      • Jan 2019 - Mar 2020

      • Maintained all external advertising relationships. • Managed company’s owned and operated products and sites. • Directed key third-party affiliates promoting the company’s sites and products. • Monitored overall return on investment on operated sites and re-marketing efforts. • Maintained all external advertising relationships. • Managed company’s owned and operated products and sites. • Directed key third-party affiliates promoting the company’s sites and products. • Monitored overall return on investment on operated sites and re-marketing efforts.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Affiliate Manager
      • Sep 2018 - Nov 2018

    • Media Buyer/Affiliate Manager
      • Jan 2016 - Sep 2018

      • Worked with both affiliates and advertisers to create long lasting, effective campaigns using CPC/CPA/CPM models. • Communicated with clients to determine revenue goals and scope of campaigns. • Helped reach/exceed goals through offer testing and optimization. • Coordinated with creative team to produce successful creative assets.

    • Campaign Strategist
      • Jul 2015 - Jan 2016

      • Developed and implemented data-driven strategies to optimize marketing campaigns. • Used performance-based data to analyze current weaknesses and new opportunities. • Streamlined communication with advertisers and initiated new ways to efficiently grow revenue. • Provided insightful, metric-based reports for patterns, tracking, and forecasting revenues through internal testing of creative assets. • Successfully targeted multiple demographics, during acquisition and continuous engagement phases. Show less

    • United States
    • Law Enforcement
    • 1 - 100 Employee
    • Team Leader - Senior Scout
      • Aug 2006 - Jul 2011

      • Supervised 5-7 subordinates of Recon, Surveillance, and Target Acquisition team (RSTA). • Coordinated both training and individual development of personnel. • Responsible for over one million dollars’ worth of assigned equipment. • Conducted missions with multidisciplinary and multifunctional teams during combat service in Iraq and Afghanistan. • Supervised 5-7 subordinates of Recon, Surveillance, and Target Acquisition team (RSTA). • Coordinated both training and individual development of personnel. • Responsible for over one million dollars’ worth of assigned equipment. • Conducted missions with multidisciplinary and multifunctional teams during combat service in Iraq and Afghanistan.

Education

  • Florida International University
    Bachelor of Arts (B.A.), Political Science and Government
    2012 - 2015

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