Experience

AXIS Branding 軸心設計

• Taiwan
• Design Services
• 1 - 100 Employee

• Brand Strategy Director

  • Oct 2019 - Present

  Axis is a full-service consulting firm. We partner up with brands who want to make a difference - we reveal their greatness through an integration of smart strategy, unique design and flawless execution.As a multidisciplinary design firm our range of services fall under 3 main categories of our "ABC Methodology™": Audit & strategize / Brand & develop / Communicate & Promote Why not visit us and say hi~ www.axis-image.com Axis is a full-service consulting firm. We partner up with brands who want to make a difference - we reveal their greatness through an integration of smart strategy, unique design and flawless execution.As a multidisciplinary design firm our range of services fall under 3 main categories of our "ABC Methodology™": Audit & strategize / Brand & develop / Communicate & Promote Why not visit us and say hi~ www.axis-image.com



Bright Data

• Israel
• Software Development
• 300 - 400 Employee

• Senior Consultant / APAC Sales Director

  • May 2020 - May 2022

  Brightdata’s anonymity network enables corporations to use the web through millions of IPs located in every city around the world for competitive pricing intelligence, market research, and for secure communications. Brightdata’s anonymity network enables corporations to use the web through millions of IPs located in every city around the world for competitive pricing intelligence, market research, and for secure communications.



Ztarkbond GmbH

• Germany
• Advertising Services
• 1 - 100 Employee

• Managing Director APAC / Partner

  • Mar 2017 - Sep 2021

  Bridging Asia and Europe, ZB is a full solution consultancy focused on helping Asian start-ups to top tier corporations build their brands and expand their overseas markets .Simultaneously, ZB aids European corporations to develop their Asian footprint utilizing on-the-ground networks to localize product offering and messaging while keeping the global brand image in tact and consistent. Bridging Asia and Europe, ZB is a full solution consultancy focused on helping Asian start-ups to top tier corporations build their brands and expand their overseas markets .Simultaneously, ZB aids European corporations to develop their Asian footprint utilizing on-the-ground networks to localize product offering and messaging while keeping the global brand image in tact and consistent.



Sportsline Asia

• Hong Kong
• Spectator Sports
• 1 - 100 Employee

• CMO

  • 2018 - 2020

  Sportsline is a Full solution Health and Fitness Ecosystem with 4 distinct but interrelated units: 1) Fitness Centers, 2) Physiotherapy clinics, 3) Fitness products and an 4) Educational Academy.Sportsline Fitness Centers "Labs" are highly differentiated by being the only consolidated scientific, evidence based training facility in the World. At the core and most important advantage is: INTERDISCIPLINARY STAFF - All Fitness labs offer a full diagnosis, analysis, therapies and training plans designed by medical and fitness professionals from 3 fields: Physiotherapy Athletic Trainer Strength and Conditioning CoachSportsline Fitness Labs offer the general public the same team of professionals as Elite Pro Athletes. Ensuring safe, efficient and effective pathways to achieving any health and fitness goal or challenge!



Fractal Design

• Sweden
• Computer Hardware
• 1 - 100 Employee

• VP Global Marketing

  • Apr 2016 - Jul 2017

  A top tier premium Scandinavian PC component brand providing functional, efficient and sleek designs. Fit to be an integral part of your home and lifestyle, Fractal-Design aims to harmonize with your individual surroundings to become nearly transparent. A top tier premium Scandinavian PC component brand providing functional, efficient and sleek designs. Fit to be an integral part of your home and lifestyle, Fractal-Design aims to harmonize with your individual surroundings to become nearly transparent.



LAICA

• Italy
• Manufacturing
• 1 - 100 Employee

• Director of Global Sales and Marketing

  • 2014 - 2016

  LAICA International is a premium Italian brand in the Medical Device and Wellness industry with a proven track record of growth and excellence for over 40 years. LAICA International is a premium Italian brand in the Medical Device and Wellness industry with a proven track record of growth and excellence for over 40 years.



Affinity Asia Consulting Ltd. Now Closed!

• Managing Director

  • 2008 - 2015

  A total solution brand consultancy serving local Asian Manufacturers to top tier clients such as Microsoft, IBM, HSBC, D-Link, Audi, Acer, Foxconn and many more. Affinity leverages its international team of consultants, in-house designers and affiliates in over 40 countries specializing in helping both OEM and OBM firms with market entry and general international expansion and development. We help our clients communicate with their international customers and expand internationally by ensuring a proper global image via visual identity design, brand/marketing strategies and campaigns, multimedia communications as well as channel development and management. Core Competencies --> Strategic Brand Consulting, including: > Brand Strategy: Market research, focus groups, corporate audit, market analysis, consumer behavior, purchasing behaviors and drivers, positioning, pricing.> Brand Development: CIS and application design, corporate re-branding, channel development and management, corporate training and workshops.> Brand Promotions: PR and events, representation, trade shows and exhibitions, seminars and symposiums, media relations.



Canadian Chamber of Commerce in Taipei

• Member Board Of Directors

  • 2010 - 2013

  Organized monthly networking events to provide the opportunity to interact and develop strong cultural, social, and business ties between Canadians and friends of Canada in Taiwan. Developed biweekly luncheon meetings with guest speakers, which provided a forum for Canadians and friends of Canada to meet and discuss issues of common interest.Interacted with local and international organizations building ties to help the Canadian business community in Taiwan.Developed close relationships with other Chambers of Commerce, and hosted joint events which insured a large number of participants with greater networking opportunities.



NCL Media (U.K.) Ltd. Taiwan Branch

• Taiwan
• Advertising Services

• Managing Director

  • Aug 2006 - Aug 2009

  Led a team of consultants, designers and a film and multimedia production team, in the creation of corporate image films, marcom tool and app design, digital media support. I also provided brand management, international marketing, PR and events consulting and support to dozens of top tier Taiwanese companies.Notable projects:>BOFT --> Chief Design/Marketing Director of MEETTAIWAN International Marketing Project. Re-branding Taiwan MICE and stragically market Taiwan as a top destination for business travel.>TAITRA --> Taiwan re-branding and promo project: Global Marketing campaign and output of a Series of 3 films: "You'll Find IT in Taiwan". Re-branded Taiwan as a place to find "IT" Innovative Technology not simply Information Technology. (3 year marketing campaign)>Computex --> Promotional Films (2007 to 2009) including marketing campaign and creative direction. > ITRI Consulting and promotional films for local and foreign investment. > MOEA / BOFT / TAITRA --> Placed the Taiwanese Powersports Industry on the global map via a 3 year project including a televised symposium at the largest powersports exhibition in the world; "Dealer Expo" reaching 30M+ viewers in the USA.



EBSCO Industries

• United States
• Information Services
• 200 - 300 Employee

• Business Development Manager

  • 2004 - 2006

  As the leading database and content provider for corporations and other institutions, with more than 375 full-text and secondary research databases and more than 500,000 eBooks and audiobooks available, plus subscription management services for 355,000 e-journals and e-journal packages, EBSCO provides unparalleled access to world-renowned content in all subject areas. EBSCO’s content serves the research, organizational learning, and training needs of tens of thousands of customers around the world.



U.J.A Corporate Training

• Director / Senior Trainer

  • 2002 - 2004

  Interview, hire, organize and train instructors.Consult on strategy aimed at recruiting personnel from abroad.Conduct presentations to potential clients, as well as instruction level assessments.Instruct senior-level teachers within the school.Manage client and teacher relationships and maintain a high level of service quality. Interview, hire, organize and train instructors.Consult on strategy aimed at recruiting personnel from abroad.Conduct presentations to potential clients, as well as instruction level assessments.Instruct senior-level teachers within the school.Manage client and teacher relationships and maintain a high level of service quality.