Experience

Paradise Advertising & Marketing Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Group Director, Account Services

  • Sep 2022 - Present



Iconic Collective

• United States
• Advertising Services
• 1 - 100 Employee

• Group Account Director - Print, Digital Initiatives, Film & Broadcast TV

  • Feb 2014 - Sep 2022

  Harvard University, Harvard Medical School, HBS, MIT, Bates College, UCSF, Princeton and Exeter Academy • Managed the development and launch of multi-year university fundraising and communications campaigns. • Execution of all research, planning and branding initiatives. • Developed admission and alumni marketing materials. • Lead producer for over 70 fundraising capital campaign and school admission films. • Campaign Initiatives: Branding, Digital Development, Print, Social Media and Event Marketing. Dana-Farber Cancer Center • Managing the development and launch of multi-year hospital fundraising campaign communications. • Lead producer for five campaign launch films. • Supervision of all research, planning and branding initiatives. • Fundraising Campaign Initiatives: Branding, Digital Development, Direct Marketing, Printed material, Social Media Strategy & Execution and Event Marketing. Academy Museum of Motion Pictures • Strategic development of all museum launch and fundraising communications: Broadcast TV, Digital Initiatives, Social Media, In-Theater Ads, Print Direct Mail and Event Production. • Production of launch film that aired on the 2019 Academy Award broadcast and film featuring Whoopi Goldberg. Jefferson Health • Responsible for the launch of the new Jefferson Advanced Spine Center campaign. • Execution of all research initiatives and development of brand insights. . • Development of Broadcast TV Ads, Digital Initiatives, Social Media, Print and OOH. The Multiple Myeloma Research Foundation (themmrf.org) • Campaign development for all branding and communication materials: Digital Initiatives, Print and Event Production, Films (featuring Tom Brokaw & Matt Damon) Imagine Learning (imaginelearning.com) • Managed the development of a new brand identity and messaging hierarchy. • Initiatives included: Website, Print, Social Media and Event Marketing. Show less



MPK Consulting

• New York, NY

• Account Director - Broadcast TV, Shopper Marketing, Digital Initiatives, Promotions

  • Jan 2013 - Jan 2014

  Schwinn Bicycles • Managed the development of the retail marketing and shopper marketing programs for the full line of • Oversaw the production of Walmart and Target specific Spring 2013 National TV commercials for Schwinn Bicycles. • Presented research knowledge to clients and staff on current and developing bicycle technologies. • Coordinated creative events and sponsorship opportunities to drive added revenue. Nuvo Cares (Fetal Maternity Technologies) • Managed the development and execution of all Nuvo Group branding, product launches and PR. • Key member of team for FDA planning, clinicals and submission for fetal connected health products. • Supervised & produced multiple trade shows at Medica in Germany. • Deep understanding of how to work with emerging health clients. Show less



UPROAR!

• New York City

• Account Director - Hasbro Games - Broadcast TV Production & Digital Development

  • Jan 2011 - Jan 2013

  • Responsible for the creative development and execution of the Hasbro Global Family and Preschool gaming portfolio. • Managed the development and execution of national television commercials for Monopoly, Scrabble and The Game of Life. • Key team member in the development of the “Hasbro Family Game Night” national promotion. • Researched and analyzed industry trends before developing specialized product extensions for traditional board games. • Provided vital and extensive support in the creation of Hasbro’s new digital versions of The Game of Life and Monopoly – developed Battleship product extensions for the iPad and iPhone. Show less



re:vision

• Advertising Services

• Account Director - Golden Corral Restaurant - Broadcast TV Production

  • Jan 2009 - Jan 2011

  • Managed all aspects of television development and execution of all national television commercials. • Devised recommendations for promotional, digital and social media integration based on the core messaging strategy. • Led the development and positioning of a campaign for the Golden Corral “Endless Baby Back Ribs.” • Managed all aspects of television development and execution of all national television commercials. • Devised recommendations for promotional, digital and social media integration based on the core messaging strategy. • Led the development and positioning of a campaign for the Golden Corral “Endless Baby Back Ribs.”



Colangelo

• United States
• Advertising Services
• 1 - 100 Employee

• Account Director - Diageo Global Shopper Marketing & Trade Marketing, Guinness USA & Luxury Reserve

  • Jan 2006 - Jan 2009

  • Accountable for managing the entire Diageo Guinness USA portfolio, as well as the Diageo Luxury Reserve portfolio and Diageo Shopper Marketing initiatives. • Operated as the Strategic Lead on Diageo’s first-ever portfolio-based retail initiative called “Simply Cocktails.” • Awarded the 2009 Diageo Global Shopper Marketing Plan of the Year for my efforts. • Member of the leadership team and played a pivotal role in the planning and implementation of the worldwide 250th anniversary of Guinness. Show less



milk *an advertising agency

• United States
• Advertising Services
• 1 - 100 Employee

• Co-Founder; Managing Director/Director of Client Services

  • Jan 2004 - Sep 2006

  Private Jets Companies (OneSky Jets & Flight Options) • Managed the development and execution of all digital and adverting programs. • Supervised the development of brand building communications. • Developed qualified lead generation and customer retention programs. • Generated competitive research reports and developed strategic recommendations. Destination Clubs (Tanner & Haley, Quintess and Destination Retreats) • Managed the creative development of all digital and traditional marketing materials. • Developed extensive lead generation direct mail programs • Managed digital video tour programs Show less