Michael Knight
Senior Account Manager at Binnie Media- Claim this Profile
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Bio
Jan Leavitt
I worked with Michael for over 25 years and consider him a friend as well as a colleague. Over 25 year, he built a large clientele of radio advertisers by developing strong relationships based on his superior knowledge of radio and digital marketing and by offering creative solutions to advertisers' problems.
Mike Flanagin
I've known Michael for over 25 years. I market and advertise all the concerts run by Kraft Entertainment at Gillette Stadium and not only have bought lots of advertising from him but leaned on him for advice many times. I could not recommend any one more for media marketing than Michael.
Jan Leavitt
I worked with Michael for over 25 years and consider him a friend as well as a colleague. Over 25 year, he built a large clientele of radio advertisers by developing strong relationships based on his superior knowledge of radio and digital marketing and by offering creative solutions to advertisers' problems.
Mike Flanagin
I've known Michael for over 25 years. I market and advertise all the concerts run by Kraft Entertainment at Gillette Stadium and not only have bought lots of advertising from him but leaned on him for advice many times. I could not recommend any one more for media marketing than Michael.
Jan Leavitt
I worked with Michael for over 25 years and consider him a friend as well as a colleague. Over 25 year, he built a large clientele of radio advertisers by developing strong relationships based on his superior knowledge of radio and digital marketing and by offering creative solutions to advertisers' problems.
Mike Flanagin
I've known Michael for over 25 years. I market and advertise all the concerts run by Kraft Entertainment at Gillette Stadium and not only have bought lots of advertising from him but leaned on him for advice many times. I could not recommend any one more for media marketing than Michael.
Jan Leavitt
I worked with Michael for over 25 years and consider him a friend as well as a colleague. Over 25 year, he built a large clientele of radio advertisers by developing strong relationships based on his superior knowledge of radio and digital marketing and by offering creative solutions to advertisers' problems.
Mike Flanagin
I've known Michael for over 25 years. I market and advertise all the concerts run by Kraft Entertainment at Gillette Stadium and not only have bought lots of advertising from him but leaned on him for advice many times. I could not recommend any one more for media marketing than Michael.
Experience
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Binnie Media
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Senior Account Manager
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Apr 2016 - Present
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Townsquare Media
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United States
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Advertising Services
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700 & Above Employee
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Regional Account Manager
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May 2015 - Apr 2016
Responsible for long term business retention and development for Townsquare’s central Maine Media outlets. Including traditional Radio, legacy Radio websites, Display, Retargeting, Local Mobile Strategy, Extended Reach Marketing. Responsible for long term business retention and development for Townsquare’s central Maine Media outlets. Including traditional Radio, legacy Radio websites, Display, Retargeting, Local Mobile Strategy, Extended Reach Marketing.
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TEGNA
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Broadcast Television & Digital Media Account Executive
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Mar 2013 - Apr 2015
Responsible for business development and retention across the state wide reach of NBC network affiliate and local News leader WCSH & WLBZ TV and associated online digital, mobile and SEM-SEO initiatives. Developing advertising strategies and media plans for clients to maximize ROI for their target markets. - Retention/Development +$1,517,000. annual sales. - Direct to manufacturer/dealer group success; 100% of market advertising share with first time client Kubota Tractor Corporation.- With 100% of control of ad budget, concept, marketing plan to execution; delivered the most successful sales event (unit sales & profitability) in the 37-year history of the Worlds largest Hot Springs Hot Tub dealer - Mainley Tubs. 50% reduction in cost-per-unit/sale, +72% ROI.
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CUMULUS MEDIA
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Senior Marketing Consultant
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Aug 1988 - Feb 2013
Senior Rep throughout the Fuller-Jeffrey Broadcast years followed by Citadel and Cumulus Media. Responsible for business development and retention for Radio stations WOKQ-FM, WPKQ-FM, WSHK/WSAK-FM "The Shark" and all Interactive properties associated.- Consistently met and exceeded annual sales goals of +$1,000,000.- Negotiated and launched a successful co-branded contest between LL Bean and the New England Dodge Dealers. ' Win a Dodge Durango outfitted for the Great Outdoors by LL Bean'. - Strategic relationships; LL Bean, Irving OIl, Irving Energy Dist. & Marketing, Frank Webb's Bath Centers, Hannaford, Time Warner Cable, New England Toyota, Super Shoes, Bournival Jeep, Oakhurst Dairy, VIP Tires & Service, Seacoast Career Schools, Berlin City Auto Group, Sanford Institution for Savings, Live Nation, Verizon Wireless Arena, NPS-Gillette Stadium, MB Tractor & Equipment..
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Education
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University of Maine at Presque Isle
Bachelor of Science (BS)
Community
