Michael Klawiter

Co-Founder & Marketing Director at BET4FUN
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Contact Information
Location
Paris, FR
Languages
  • Français Native or bilingual proficiency
  • Espagnol Professional working proficiency
  • Polonais Native or bilingual proficiency
  • Anglais Full professional proficiency
  • Allemand Elementary proficiency

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Bio

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Experience

    • France
    • Computer Games
    • 1 - 100 Employee
    • Co-Founder & Marketing Director
      • May 2017 - Present

      Co-founder & CMO - Bet4Fun, Paris August 2019: 2nd Funding Round completed: 415K€ raised with We Like Start Up / Investessor Missions: - App Project Management: Retroplanning, Design Documents, Beta Launch, Appstore Submissions - Product Strategy Definition (ASO, UA mix) - Financial Documents preparation (Business Plan, CAP Table) and Budget Oversight. - Communication Strategies for Beta and Softlaunch - Business Development / Partner Games - Marketing Assets… Show more Co-founder & CMO - Bet4Fun, Paris August 2019: 2nd Funding Round completed: 415K€ raised with We Like Start Up / Investessor Missions: - App Project Management: Retroplanning, Design Documents, Beta Launch, Appstore Submissions - Product Strategy Definition (ASO, UA mix) - Financial Documents preparation (Business Plan, CAP Table) and Budget Oversight. - Communication Strategies for Beta and Softlaunch - Business Development / Partner Games - Marketing Assets Preparation Results: - 2 successful Funding rounds: 200K€ in 2017, 415K€ in August 2019 - Open Beta Launch (8 weeks) with 1000 iOS French Players - Signing partnerships with Mobile Game Developers Shinypix, Couch Games, Large Labs, Brainstorm Games (14 partner games) Show less Co-founder & CMO - Bet4Fun, Paris August 2019: 2nd Funding Round completed: 415K€ raised with We Like Start Up / Investessor Missions: - App Project Management: Retroplanning, Design Documents, Beta Launch, Appstore Submissions - Product Strategy Definition (ASO, UA mix) - Financial Documents preparation (Business Plan, CAP Table) and Budget Oversight. - Communication Strategies for Beta and Softlaunch - Business Development / Partner Games - Marketing Assets… Show more Co-founder & CMO - Bet4Fun, Paris August 2019: 2nd Funding Round completed: 415K€ raised with We Like Start Up / Investessor Missions: - App Project Management: Retroplanning, Design Documents, Beta Launch, Appstore Submissions - Product Strategy Definition (ASO, UA mix) - Financial Documents preparation (Business Plan, CAP Table) and Budget Oversight. - Communication Strategies for Beta and Softlaunch - Business Development / Partner Games - Marketing Assets Preparation Results: - 2 successful Funding rounds: 200K€ in 2017, 415K€ in August 2019 - Open Beta Launch (8 weeks) with 1000 iOS French Players - Signing partnerships with Mobile Game Developers Shinypix, Couch Games, Large Labs, Brainstorm Games (14 partner games) Show less

    • Poland
    • Legal Services
    • Online Shop Executive
      • Jan 2013 - May 2017

      - Create and regulate the online order process - Manage data base (clients profiles, transactions) - Establish a customers support - Create and regulate the online order process - Manage data base (clients profiles, transactions) - Establish a customers support

    • Poland
    • Computer Games
    • Writer
      • Mar 2015 - Nov 2015

      Scenarist/Writer for an unannounced Digital Title, scheduled for a Q4 2016 Release, on PS4, Xbox One, and Steam. Working until Release Date. Scenarist/Writer for an unannounced Digital Title, scheduled for a Q4 2016 Release, on PS4, Xbox One, and Steam. Working until Release Date.

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Marketing Associate - Trading Card Game
      • Jul 2012 - Dec 2012

      - Creation of a TCG Brand Style Guide, to be shared with International Partners end of 2012, regrouping all TCG brand and assets guidelines. - Marketing Coordinator between the European Partners, and TPCi offices (London & Seattle): Assets Request, Marketing Material approvals/submissions, Product Roll-out Schedules, International Brand Updates/Newsletters. - Creation of a TCG Brand Style Guide, to be shared with International Partners end of 2012, regrouping all TCG brand and assets guidelines. - Marketing Coordinator between the European Partners, and TPCi offices (London & Seattle): Assets Request, Marketing Material approvals/submissions, Product Roll-out Schedules, International Brand Updates/Newsletters.

    • United Kingdom
    • Capital Markets
    • Digital Marketing Assistant
      • Dec 2011 - Jul 2012

      - Project Management Bringing SEGA retro-titles (Game Gear, Megadrive) to new digital platforms (3DS eShop, Steam,..): Age Rating and 1st Party Submissions, Codes and assets coordination with Production Teams, SEGA Creative and Marketing Teams, and Nintendo. - Competitive Benchmark: Analyzing the Communication Strategies of 60+ digital titles on PSN/XBLA from 2010, focusing on key PR hits, Announcements, Events Presence, Pricing, and providing recommendations for SEGA… Show more - Project Management Bringing SEGA retro-titles (Game Gear, Megadrive) to new digital platforms (3DS eShop, Steam,..): Age Rating and 1st Party Submissions, Codes and assets coordination with Production Teams, SEGA Creative and Marketing Teams, and Nintendo. - Competitive Benchmark: Analyzing the Communication Strategies of 60+ digital titles on PSN/XBLA from 2010, focusing on key PR hits, Announcements, Events Presence, Pricing, and providing recommendations for SEGA digital titles. Show less - Project Management Bringing SEGA retro-titles (Game Gear, Megadrive) to new digital platforms (3DS eShop, Steam,..): Age Rating and 1st Party Submissions, Codes and assets coordination with Production Teams, SEGA Creative and Marketing Teams, and Nintendo. - Competitive Benchmark: Analyzing the Communication Strategies of 60+ digital titles on PSN/XBLA from 2010, focusing on key PR hits, Announcements, Events Presence, Pricing, and providing recommendations for SEGA… Show more - Project Management Bringing SEGA retro-titles (Game Gear, Megadrive) to new digital platforms (3DS eShop, Steam,..): Age Rating and 1st Party Submissions, Codes and assets coordination with Production Teams, SEGA Creative and Marketing Teams, and Nintendo. - Competitive Benchmark: Analyzing the Communication Strategies of 60+ digital titles on PSN/XBLA from 2010, focusing on key PR hits, Announcements, Events Presence, Pricing, and providing recommendations for SEGA digital titles. Show less

    • France
    • Computer Games
    • 700 & Above Employee
    • International Product Manager Assistan
      • Feb 2011 - Jul 2011

      - Project management on Call of Juarez: The Cartel and Brothers In Arms: Furious 4, with 3rd Party production teams, developer Techland, and Ubisoft EMEA/US Marketing Teams - Coordination of communication strategies, assets deliveries and PR hits with Digital, PR and Marketing services. - Regular Market research and competitive analysis. - Project management on Call of Juarez: The Cartel and Brothers In Arms: Furious 4, with 3rd Party production teams, developer Techland, and Ubisoft EMEA/US Marketing Teams - Coordination of communication strategies, assets deliveries and PR hits with Digital, PR and Marketing services. - Regular Market research and competitive analysis.

    • EMEA Brand Manager Assistant
      • Jan 2010 - Jul 2010

      - Product Marketing Strategies on R.U.S.E., from pre-order phase to launch, and on Driver: San Francisco, from teasing and E3 announcement to pre-order mechanics. - Preparation of launch plans and announcement events with subsidiaries - Communication and promotional tools realization: assets, trailers, digital operations. - Product Marketing Strategies on R.U.S.E., from pre-order phase to launch, and on Driver: San Francisco, from teasing and E3 announcement to pre-order mechanics. - Preparation of launch plans and announcement events with subsidiaries - Communication and promotional tools realization: assets, trailers, digital operations.

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Product Marketing Assistant
      • Jun 2008 - Dec 2008

      - 2009 Product Catalogue preparation - Outdoor Advertising Marketing strategies preparation - Studies and Competitive Analysis - 2009 Product Catalogue preparation - Outdoor Advertising Marketing strategies preparation - Studies and Competitive Analysis

Education

  • NEOMA Business School
    Master, Marketing
    2007 - 2011

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