Michael Key

V.P. Direct Response HC2 Holdings Inc. at HC2 Broadcasting Inc
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Contact Information
us****@****om
(386) 825-5501
Location
Los Angeles Metropolitan Area, US

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Experience

    • United States
    • Telecommunications
    • 1 - 100 Employee
    • V.P. Direct Response HC2 Holdings Inc.
      • Jun 2020 - Present

      Direct Response Sales Azteca Network, Azteca Stations, beIn Sports Direct Response Sales Azteca Network, Azteca Stations, beIn Sports

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Account Manager
      • Nov 2018 - Jun 2020

      My Responsibilities Include The Following*Client acquisition and retention.*Account management for existing and new clients.*Advertising and promotional campaign management. My Responsibilities Include The Following*Client acquisition and retention.*Account management for existing and new clients.*Advertising and promotional campaign management.

    • Network/National Direct Response Manager
      • Nov 2012 - Jun 2020

      Network/National Direct Response Manager Network/National Direct Response Manager

    • Advertising Services
    • 1 - 100 Employee
    • Network & National Direct Response Manager
      • Mar 2016 - Oct 2018

      *Manage and develop relationships with clients, agencies and advertisers, and affiliates.*Managed Network & National long form inventory, cross packaging with short form when possible.*Market Expansion and Business development.Managed Production, Materials delivery & processing, Fiber Installation, Teradeck installation, live feeds, accounts receivable, cash application *Manage and develop relationships with clients, agencies and advertisers, and affiliates.*Managed Network & National long form inventory, cross packaging with short form when possible.*Market Expansion and Business development.Managed Production, Materials delivery & processing, Fiber Installation, Teradeck installation, live feeds, accounts receivable, cash application

    • Local Paid / National DR Sales Manager
      • Jan 2015 - Mar 2017

      *Manage and develop relationships with clients, agencies and advertisers, and affiliates.*Managed local & National long form inventory, cross packaging with short form when possible.*Campaign Management, Production, Market Expansion and Business development.*Managed accounts receivables.

    • National DR Sales Manager
      • Nov 2012 - Dec 2014

      Responsible for Maintaining stations current client billing and relationships.*Manage and develop relationships with clients, agencies and advertisers.*Business development, Campaign Management, Production.*Managed accounts receivables. *2013 New Business leader.*Heavy Tier 3 Auto activity.

    • Account Executive
      • Jul 2005 - Jul 2012

      *Managed DR business for both station groups.*Managed long form on KMEX & KFTR*Leader New Business Western Region; Worked in partnership with Research to create the Corporate *Direct Response presentation used by all divisions of company, including Network, Galavision and Online division.*Manage and develop relationships with clients, agencies and advertisers, and affiliates.*Strong ownership of client campaign management.*Managed accounts receivables. *Heavy Tier 3 Auto activity.

    • United States
    • Telecommunications
    • 1 - 100 Employee
    • Account Executive
      • Jun 2005 - Jul 2012

    • Malaysia
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Multi-Market Account Executive
      • Jun 2005 - Jul 2012

      Direct Response long & short form. Direct Response long & short form.

    • Account Executive
      • Jan 2005 - Jul 2005

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Account Executive
      • Feb 2004 - Dec 2004

    • Advertising Services
    • 1 - 100 Employee
    • Account Executive
      • Mar 2001 - Feb 2004

    • Media Sales Assistant
      • Feb 2000 - Mar 2001

Education

  • Cal State LA College of ECST
    BS MKTG MGNT, Business & Economics
    1989 - 2006

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