Michael Key
V.P. Direct Response HC2 Holdings Inc. at HC2 Broadcasting Inc- Claim this Profile
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Bio
Experience
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HC2 Broadcasting Inc
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United States
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Telecommunications
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1 - 100 Employee
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V.P. Direct Response HC2 Holdings Inc.
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Jun 2020 - Present
Direct Response Sales Azteca Network, Azteca Stations, beIn Sports Direct Response Sales Azteca Network, Azteca Stations, beIn Sports
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Ad Leverage
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United States
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Advertising Services
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1 - 100 Employee
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Senior Account Manager
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Nov 2018 - Jun 2020
My Responsibilities Include The Following*Client acquisition and retention.*Account management for existing and new clients.*Advertising and promotional campaign management. My Responsibilities Include The Following*Client acquisition and retention.*Account management for existing and new clients.*Advertising and promotional campaign management.
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Network/National Direct Response Manager
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Nov 2012 - Jun 2020
Network/National Direct Response Manager Network/National Direct Response Manager
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Una Vez Mas/Azteca America Network Affiliate
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Advertising Services
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1 - 100 Employee
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Network & National Direct Response Manager
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Mar 2016 - Oct 2018
*Manage and develop relationships with clients, agencies and advertisers, and affiliates.*Managed Network & National long form inventory, cross packaging with short form when possible.*Market Expansion and Business development.Managed Production, Materials delivery & processing, Fiber Installation, Teradeck installation, live feeds, accounts receivable, cash application *Manage and develop relationships with clients, agencies and advertisers, and affiliates.*Managed Network & National long form inventory, cross packaging with short form when possible.*Market Expansion and Business development.Managed Production, Materials delivery & processing, Fiber Installation, Teradeck installation, live feeds, accounts receivable, cash application
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Local Paid / National DR Sales Manager
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Jan 2015 - Mar 2017
*Manage and develop relationships with clients, agencies and advertisers, and affiliates.*Managed local & National long form inventory, cross packaging with short form when possible.*Campaign Management, Production, Market Expansion and Business development.*Managed accounts receivables.
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National DR Sales Manager
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Nov 2012 - Dec 2014
Responsible for Maintaining stations current client billing and relationships.*Manage and develop relationships with clients, agencies and advertisers.*Business development, Campaign Management, Production.*Managed accounts receivables. *2013 New Business leader.*Heavy Tier 3 Auto activity.
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Account Executive
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Jul 2005 - Jul 2012
*Managed DR business for both station groups.*Managed long form on KMEX & KFTR*Leader New Business Western Region; Worked in partnership with Research to create the Corporate *Direct Response presentation used by all divisions of company, including Network, Galavision and Online division.*Manage and develop relationships with clients, agencies and advertisers, and affiliates.*Strong ownership of client campaign management.*Managed accounts receivables. *Heavy Tier 3 Auto activity.
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Univision Communications
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United States
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Telecommunications
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1 - 100 Employee
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Account Executive
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Jun 2005 - Jul 2012
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Univision
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Malaysia
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Technology, Information and Internet
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1 - 100 Employee
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Multi-Market Account Executive
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Jun 2005 - Jul 2012
Direct Response long & short form. Direct Response long & short form.
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Account Executive
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Jan 2005 - Jul 2005
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Liberman Networks, Inc.
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Account Executive
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Feb 2004 - Dec 2004
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WorldLink Media
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Advertising Services
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1 - 100 Employee
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Account Executive
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Mar 2001 - Feb 2004
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Media Sales Assistant
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Feb 2000 - Mar 2001
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Education
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Cal State LA College of ECST
BS MKTG MGNT, Business & Economics