Experience

Bodega Social Club

• Advertising Services
• 1 - 100 Employee

• Managing Director

  • Mar 2020 - Present

  Fort Myers, Florida, United States



Elite Clubs National League, Inc (ECNL)

• Marketing Director

  • Mar 2019 - Nov 2020

  Richmond, Virginia • Build pipelines between the league and soccer trades to further enhance the league's visibility through media. • Establish relationships with partners to create a line of communications that are pertinent to internal messaging. • Act as liaison between ECNL Girls and general marketing inquiries from internal and external entities. • Create, edit, and distribute press releases, event recaps, and content tailored to web and social media platforms. • Act as a liaison between… Show more • Build pipelines between the league and soccer trades to further enhance the league's visibility through media. • Establish relationships with partners to create a line of communications that are pertinent to internal messaging. • Act as liaison between ECNL Girls and general marketing inquiries from internal and external entities. • Create, edit, and distribute press releases, event recaps, and content tailored to web and social media platforms. • Act as a liaison between contracted visual media experts and league leadership to visualize, organize and develop league evergreen and relevant multimedia content consistent with brand messaging. • Create, edit, and distribute data inquiries to ECNL Girls clubs and administrative contacts to aid in the creation of conference overviews. • Generate monthly quantitative analytical reports including but not limited to audience engagement, factors of growth, and sustainable market trends. • Create, edit and distribute monthly ECNL Girls newsletters to member clubs. • Daily management of a content calendar and email communication schedule that accounts for weekly-to-monthly planning of web and social media platforms. • Internal backend management of the league's website, including but not limited to content creation, media uploads, regularly updated news and resource action items, and development of website improvements as assigned. • Oversight, management and strategic planning of social strategies, including the creation of all social media graphics, partnership pushes and platform postings. • Create, edit and distribute all graphics needed for web, social media platforms and internal communications. • Responsible for capturing internal marketing material at ECNL Girls national events, as well as creating a real-time content stream of game coverage while on-site. Show less



Joyce Digital Publishing

• Chief Content Officer

  • Feb 2017 - Mar 2019

  Roanoke, Virginia Area Self-employed freelance consulting entity specializing in public relations, content management, website design, search engine optimization, marketing strategies and marketing collateral. • Established collaborative relationships with client division managers and department staff in order to develop, implement and evolve content standards, management systems, employee workflows and software utilization. • Trained peers and implemented company-wide structures for best practices of… Show more Self-employed freelance consulting entity specializing in public relations, content management, website design, search engine optimization, marketing strategies and marketing collateral. • Established collaborative relationships with client division managers and department staff in order to develop, implement and evolve content standards, management systems, employee workflows and software utilization. • Trained peers and implemented company-wide structures for best practices of content creation, media distribution, content archives, document storage retrieval, and content re-purposing via copy. • Oversaw publishing operations, maintained a publishing budget, and provided personal guidance via mentorship to clients and interns in areas of market research, how to enhance localized engagement, and the production of organic, SEO optimized, niche-specific content. Show less



Pitch Deck Fire

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Interim Chief Marketing Officer

  • Dec 2018 - Feb 2019

  Greater Denver Area Temporary consultant for design and marketing firm specializing in the pitch deck niche. • Generated unique, organic content plans that were designed to target new client service lines via AdWord landing pages and HubSpot email marketing campaigns. • Created a blog share system that allowed team members to contribute articles and reference pieces in order to better craft a client-centric blog on the company’s primary domain. • Maintained direct oversight of all content creation,… Show more Temporary consultant for design and marketing firm specializing in the pitch deck niche. • Generated unique, organic content plans that were designed to target new client service lines via AdWord landing pages and HubSpot email marketing campaigns. • Created a blog share system that allowed team members to contribute articles and reference pieces in order to better craft a client-centric blog on the company’s primary domain. • Maintained direct oversight of all content creation, content generation, publishing distribution and content-based workflows. • Worked collaboratively with executive management via weekly SCRUM meetings and marketing connects to ensure prioritization of tasks and completion of company workflows. Show less



Rosenbaum Famularo, P.C.

• United States
• Law Practice
• 1 - 100 Employee

• Senior Content Strategist

  • Apr 2017 - Dec 2017

  Greater New York City Area Private law practice specializing in Intellectual property law, the Amazon sellers' marketplace and plans of action for reinstatement of Amazon sellers' accounts after suspension. • Oversaw the well-being of the law firm's website and optimization of page speed while maximizing the use and effectiveness of Google Analytics to draw insights from multiple data sources as a means of providing actionable insights and recommendations. • Updated and managed static website content, archived… Show more Private law practice specializing in Intellectual property law, the Amazon sellers' marketplace and plans of action for reinstatement of Amazon sellers' accounts after suspension. • Oversaw the well-being of the law firm's website and optimization of page speed while maximizing the use and effectiveness of Google Analytics to draw insights from multiple data sources as a means of providing actionable insights and recommendations. • Updated and managed static website content, archived outdated documents in accordance with the firm's policies, and recommended content marketing strategies for document revision to better suit the market trends associated with the Amazon marketplace and intellectual property law. • Provided data analysis of past and present marketing programs, including optimized campaigns, to better support growth initiatives relating to the firm's audience size, quality and evaluation of the effectiveness of engagement/conversion in the consumer web journey. Show less



Pal-O-Mine Foods, Inc.

• Director Of Marketing And Client Engagement

  • Feb 2015 - May 2017

  Greater New York City Area Culinary supply company specializing in brick-and-mortar cuisine, off-site catering and wholesale opportunities for clientele. • Reached audiences through multiple communications channels and technologies with internal and external newsletters, organizational announcements, press releases and marketing collateral such as print and electronic publications, website content, public relations literature, and multimedia advertising. • Planned, managed, and oversaw the execution of company… Show more Culinary supply company specializing in brick-and-mortar cuisine, off-site catering and wholesale opportunities for clientele. • Reached audiences through multiple communications channels and technologies with internal and external newsletters, organizational announcements, press releases and marketing collateral such as print and electronic publications, website content, public relations literature, and multimedia advertising. • Planned, managed, and oversaw the execution of company branding, market research, media planning and pricing strategies in order to develop comprehensive marketing plans and initiatives that promoted the company's mission to retain and grow clientele. • Held an operations-facing position and a consumer-facing position in order to maintain great rapport with clientele for satisfactory customer experience that ranged from their first interaction/first click up until any sale was completed. Show less



MDMCN, Co. Incorporated

• Director Of Communications

  • Jun 2012 - Jan 2015

  Plainview, New York B2B and SaaS startup company that provided tiered marketing services to patients and doctors based on geo-targeted specifications. • Migrated, edited, and proofread website content of over 4,500 listings, all the while working inside a content management system (CMS) and adhering to the company's best content practices • Designed, developed, produced, and distributed marketing plans, corporate strategies, advertising materials, and other forms of communications that supported the… Show more B2B and SaaS startup company that provided tiered marketing services to patients and doctors based on geo-targeted specifications. • Migrated, edited, and proofread website content of over 4,500 listings, all the while working inside a content management system (CMS) and adhering to the company's best content practices • Designed, developed, produced, and distributed marketing plans, corporate strategies, advertising materials, and other forms of communications that supported the company's strategic planning and annual business objectives • Planned marketing interviews, press conferences and assisted with rollouts of newsletters pertaining to company updates, while administering marketing campaigns in and out of social media groups and professional platforms • Direct oversight of publishing department (5 members) and responsible for issuing day-to-day workloads, content-based monthly benchmarks and SCRUM meetings to improve team performance

• Marketing Content Manager

  • Jun 2010 - May 2012

  Plainview, New York • Utilized analytical tools, such as Google analytics, analysis in Excel or other various statistics to make recommendations for improving user experiences and staying on top of niche-specific trends and the latest up-and-coming techniques • Provided oversight and mentorship of peers, creating a leadership tree that has seen interns and juniors placed in successful roles at award-winning philanthropic shops, marketing firms and online publications • Edited a high volume of daily content… Show more • Utilized analytical tools, such as Google analytics, analysis in Excel or other various statistics to make recommendations for improving user experiences and staying on top of niche-specific trends and the latest up-and-coming techniques • Provided oversight and mentorship of peers, creating a leadership tree that has seen interns and juniors placed in successful roles at award-winning philanthropic shops, marketing firms and online publications • Edited a high volume of daily content and verified that all content is on brand, entirely accurate, journalistically fair and balanced, and of the highest quality in order to increase page views, unique website impressions and other editorial-based goal • Assisted in the organization of client on-boarding, including the coordination of necessary materials and presentations, such as organic blog posts, the creation of new landing pages, public relations documents, and other client- centric updates