Michael Jennings
Business & Commercial Manager at Master Liveaboards- Claim this Profile
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Bio
Experience
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Master Liveaboards
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Thailand
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Travel Arrangements
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1 - 100 Employee
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Business & Commercial Manager
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Jan 2019 - Present
Responsible for the commercial strategy of the company to drive sales and marketing decisions and activities. All underpinned by timely, relevant data analysis with a commitment to objectivity, in the best needs of the business - providing consistent, unbiased information on commercial strategy.- Advise on strategy for future performance: Business as usual, New business – market size, forecasted share, S&M support. - Define and review contracts and supplier agreements and relationships- Schedule and prices development and analysis- Review and make recommendations for the commercial relationships between businesses within the group- Monitor extension development beyond core products Show less
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Sales and Marketing Manager
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Aug 2011 - Jan 2019
Leading the day to day running of all marketing and sales activities, departments and any personnel involved in sales and marketing for the company. - Analyses sales statistics to determine sales and marketing performance - Establishes performance goals and targets for all Sales and Marketing Department Employees, and monitor performance on a continual basis - Develops a yearly marketing plan and budget for the company - Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share - Seeks out and target new customers and new sales opportunities, initiates action plan to approach and secure new business for the company; - Establishes and implements short- and long-range goals, objectives, policies, and operating procedures within marketing and sales; Show less
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Boat Manager
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Oct 2009 - Jun 2011
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Education
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Leeds Metropolitan University
Computing Systems Analysis & Design, Computing