Experience

FCH Enterprises, Inc.

• United States
• Food & Beverages
• 100 - 200 Employee

• Director, Loyalty & Customer Insight

  • Sep 2021 - Present

• Marketing Consultant

  • May 2021 - Sep 2021



Supervillain

• United States
• Advertising Services
• 1 - 100 Employee

• Advisor

  • Nov 2020 - Present



Samsung Electronics America

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Global Product Marketing Lead, Samsung TV Plus

  • Jun 2020 - Mar 2021

  Improved monetization of Samsung’s free ad-supported streaming TV service by leading go-to market activities and supporting product development for advertiser solutions. • Delivered 3x increase in monthly revenue in first six months • Aligned teams through differentiated go-to market strategy that informed customer solutions/packaging and sales enablement Improved monetization of Samsung’s free ad-supported streaming TV service by leading go-to market activities and supporting product development for advertiser solutions. • Delivered 3x increase in monthly revenue in first six months • Aligned teams through differentiated go-to market strategy that informed customer solutions/packaging and sales enablement



Google

• United States
• Software Development
• 700 & Above Employee

• Global Strategy Lead

  • Sep 2014 - Jun 2019

  Global head of strategy discipline for Google’s Media Lab, servicing Google’s marketing organization across YouTube Music, Hardware, Software, Services and B-to-B products. • Defined and managed strategic product and process across North America, EMEA and APAC for Google campaigns totaling ~$1b in media spend annually. • Developed global strategy for Google Pixel leading to 50%+ awareness in first year. Partnered with teams in US, Canada, UK, Germany, India and Australia to define marketing investments, target audiences and campaign KPIs for Google’s largest campaign to date. • Created the first ever magazine entirely shot on a smartphone, increasing purchase intent for the Google Pixel 2 by 40%. Showcased the best smartphone camera in the industry by partnering with fashion icons and The Guardian to create 46 articles, 3 videos and a 32-page magazine distributed in boutiques across London. Show less



Goodby Silverstein & Partners

• Advertising Services
• 300 - 400 Employee

• Communication Strategy Director

  • Sep 2013 - Sep 2014

  Devised and implemented innovative, creative communication solutions for clients including Adobe, TD Ameritrade and the NBA. • Led team of five strategist on agency’s largest communication strategy account, Adobe • Consulted on new business and creative-only accounts, injecting IMC thinking into priority projects Devised and implemented innovative, creative communication solutions for clients including Adobe, TD Ameritrade and the NBA. • Led team of five strategist on agency’s largest communication strategy account, Adobe • Consulted on new business and creative-only accounts, injecting IMC thinking into priority projects



Naked Communications

• New York, NY

• Strategist

  • Oct 2011 - Jul 2013

  Led communication strategy development for clients including NBC Sports, USA Network, VISA and the Dallas Cowboys. • Launched English Premier League soccer on NBC Sports Network with +91% in network viewership and +45% viewers of the sport. Highlighted tribal nature of sports by introducing teams to American fans through social media and localized OOH to drive tune-in to new sports network. • Developed and implemented program launch strategies across portfolio of NBC Universal networks including Psych, Suits, The Olympics and the English Premier League on NBC Sports Network • Maintained partner agency relationships, acting as steward for creative and communications platforms to ensure consistent, cohesive implementation throughout all marketing touchpoints Show less



SapientRazorfish

• United States
• Business Consulting and Services
• 500 - 600 Employee

• Media Supervisor

  • May 2011 - Oct 2011

  Led digital brand and direct response paid media campaigns for Citibank Led digital brand and direct response paid media campaigns for Citibank



Goodby Silverstein & Partners

• Advertising Services
• 300 - 400 Employee

• Senior Communication Strategist

  • Oct 2008 - Apr 2011

  Drove strategy, implementation, management and analysis of cross-channel Adobe programs while serving as a digital expert within Media Magazine’s 2007-2009 Media Department of the year. • Led communication strategy for Adobe’s Creative Suite programs including Layer Tennis and 2011 Jay Chiat award winning programs Adobe Museum of Digital Media and Adobe CS5 launch • Decreased acquisition costs by 64%, increased sales by 60% and quadrupled ROI for Adobe’s Creative Suite. Developed methodology for value-based optimizations for digital performance campaigns. Show less



Carat

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Media Planner

  • Nov 2006 - Oct 2008