Michael Hollands

Commercial Manager at BOUNDSTONE DEVELOPMENTS LIMITED
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Contact Information
Location
Greater Portsmouth Area, DM

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Experience

    • United Kingdom
    • Construction
    • 1 - 100 Employee
    • Commercial Manager
      • Dec 2022 - Present

    • United Kingdom
    • Construction
    • 1 - 100 Employee
    • Development Manager
      • Dec 2020 - Dec 2022

      Property development company operating across Surrey, Hampshire and Sussex. Focusing on high end new builds developments and renovation projects. Property development company operating across Surrey, Hampshire and Sussex. Focusing on high end new builds developments and renovation projects.

    • Operations Development Manager
      • Dec 2015 - Dec 2020

      Property Development Company specialising in bespoke luxury new build developments ranging in gross domestic value from £650,000 to £8,000,000 per site. As the construction/development manager I am responsible for all aspects of the developments from initial design input through to client hand over to ensure projects are completed on time and to the highest quality. I oversee a team of site managers, site assistants, quantity surveyors and procurement specialists working simultaneously across multiple projects.

    • United Kingdom
    • Financial Services
    • 100 - 200 Employee
    • Head of Digital Marketing
      • Feb 2014 - Dec 2015

      Finance provider to over 80,000 customers in both B2C and B2B channels. Key focus on customer acquisition and business development. Managing a department responsible for Customer acquisition, management, conversion and retention via SEO, targeted campaign management and Customer Relation Management. User Experience (UX) and User Interface (UI) focused site design for user journey to optimize conversions, reduce drop off points via heat maps. Key emphasis on Data Analysis via Custom reports, Google analytics, Facebook data and competitive analysis to set KPI’s and provide greater ROI based on site statistics, joins, sales, conversions, click sources, upsells, site flow, bounce rate, revenue, average sale and more. Also responsible for communication and brand strategy, new product position, literature creation, social media strategy, media relations, affiliate marketing, project management and budget control.

    • United Kingdom
    • Software Development
    • Marketing Manager/E-commerce Manager
      • Jul 2012 - Aug 2013

      High volume subscription based websites with over 12,000,000 members, targeted across multiple niche sites and audiences, resulting in brand and communication strategy different for every website. Managing a team of 5 including 2 graphic designers, marketing assistant and business development executive. A member of the senior management team, reporting directly to the CEO. Responsibilities included strategic brand management and marketing strategy, customer acquisition and conversion via email targeting, affiliates, media buying, SEO and social media. Data analysis of conversion rates, upsell volume, drop off points via site heat maps and copy writing. Customer conversion and retention focused on UX/UI, scheduled emails campaigns to attract, convert and retain.

    • United Kingdom
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Marketing Operations Specialist
      • Nov 2010 - Jul 2012

      Responsible for marketing and branding of aap3. An IT and Business Solutions provider for all business entities and main club sponsor of Southampton Football Club. Operating across four verticals; Consultancy, IT Engineering , Web Solutions and Recruitment, operating in over 30 countries across Europe, the US and the Middle East. Line manager for aap3 Creative Solutions department, providing high end website design and development.• Website Content/Copywriter/Management of UK and US websites• Management of online projects• Line Manager for creative department and client relations • Southampton FC sponsorship stakeholder • Brand Management • Email campaigns• KPI measurement and reporting• Creation and distribution of Internal and external sales material • Google analytics • SEO/PPC strategy • Social media management and engagement • Datasheet and white paper content creation • Analysis and research of key trends, topics and competitors

    • United States
    • Marketing Executive
      • Oct 2009 - Nov 2010

      - Re-launch of company website and brand image- Website design and maintenance (HTML and CMS)- Consumer perception, journey and experience management- Website manipulation, video content, link building and imagery- Increased ease of access to software downloads and purchase- Website consumer retention and trust building- Copywriting and content creation/management- Event and exhibition organization and budget control - Direct mail campaigns, both online and offline - Magazine editorials and advertisements - Increase traffic via PPC, Google Analytics and SEO implementation, budget and control - White paper creation and release - Document and brochure production for customer release - Press releases, public and media relations - Email campaigns (both design and implementation) and response tracking- Sales promotions- Analysing trends and market research- Competitor research and analysis. - Brand image design and management. - Monitoring and managing existing clients and business to business relations (MSCRM).

    • United Kingdom
    • Public Safety
    • 1 - 100 Employee
    • Marketing Co-Ordinator
      • Jun 2008 - Jun 2009

      - HTML website maintenance- SEO/PPC management- Link Building - Online advertising- Sales enquiries- Literature creation and distribution- Email campaign copywriting, creation and implementation- Direct mail campaigns- Competitor analysis - HTML website maintenance- SEO/PPC management- Link Building - Online advertising- Sales enquiries- Literature creation and distribution- Email campaign copywriting, creation and implementation- Direct mail campaigns- Competitor analysis

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Marketing Assistant
      • Jun 2006 - Jul 2007

      University Placement year University Placement year

Education

  • University of Portsmouth
    BA (HONS), Marketing
    2004 - 2008

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