Experience

TestRocker Inc.

• United States
• E-Learning Providers
• 1 - 100 Employee

• Director, US Business Development

  • Jan 2015 - Mar 2022

  General • Selected to serve as head of US operations while CEO was on maternity leave. • Led creation of administrative tools providing key program utilization data like scores, time spent, video engagement and group study plans. These tools are invaluable to the organization internally as well as externally for commercial use. B2C Business • Led go-to-market strategy for B2C product that began in Q4 of 2020, and went from $0 to nearly $500k in revenue in 2021 with a clear path… Show more General • Selected to serve as head of US operations while CEO was on maternity leave. • Led creation of administrative tools providing key program utilization data like scores, time spent, video engagement and group study plans. These tools are invaluable to the organization internally as well as externally for commercial use. B2C Business • Led go-to-market strategy for B2C product that began in Q4 of 2020, and went from $0 to nearly $500k in revenue in 2021 with a clear path to profitability in 2022. • Identified and coached replacement sales manager over 3 months to assume role seamlessly. • Learned and utilized Google Ads/Analytics to produce a cost-effective marketing strategy for high quality B2C leads by identifying KPIs: clicks, bounce rate, time spent, and location to narrow focus on most valuable keywords. • Established KPIs for lead cultivation: website visits, engagement with chat bots, conversations generated by chat bots, lead quality, days to conversion and sales rep conversion rates. • Hired, trained, and managed sales team of 8 part-time reps who were fully trained in 15 hours and achieved conversion rate goals of 20%+ within first month of employment. • Created integrated messaging that flowed seamlessly from advertisement through website content, live chat bots and live sales representative scripts. B2B Business • Built revenue from $0 to a peak of $500k annually with products used in 75 schools by over 100 teachers, counselors, and administrators serving over 4,000 students. • Collaborated with CEO and Chief Academic Officer to develop 4 hour training program and program manuals for teachers to utilize products effectively in the classroom despite varying technological capabilities. • Acted as implementation specialist for all new clients that were acquired which included training over 250 teachers/administrators and establishing regular progress check-ins based on program utilization KPIs.

• Manager, US Business Development

  • Jan 2013 - Jan 2015



Argo Group

• Germany
• Human Resources Services
• 1 - 100 Employee

• Underwriter Trainee

  • Sep 2012 - Jan 2013

  • Selected to participate in a 2 year training program designed to develop underwriting skills within the context of a multidimensional, international corporate platform. • Within first 3 month rotation, gained trust from Senior Vice President to underwrite and quote new business with established relationships.

• Associate Underwriter

  • Nov 2011 - Sep 2012

  • Completing extensive risk analysis on new and renewal applicants in the public entity sector for Property, Casualty and Professional insurance lines. • Represented underwriting division within Argo for an initiative to assess electronic documentation deficiencies in underwriting and claims systems. Presented to the Vice President of Shared Services to recommend not making this system change as it would not be an efficient use of resources for the business unit.

• Underwriting Assistant

  • Nov 2010 - Nov 2011

  • Trained new hires at my position and others involved with different divisions within Argo Group to use underwriting system and its corresponding claims system.