Michael Harding
Vice President Marketing at NewBanking- Claim this Profile
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Bio
Experience
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NewBanking
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Denmark
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IT Services and IT Consulting
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1 - 100 Employee
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Vice President Marketing
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Jun 2022 - Present
Copenhagen NewBanking is a fintech scale up providing identity governance, digitising KYC management, ensuring AML and GDPR compliance. As VP of marketing my focus is to grow the business, developing strategies and programs that create brand recognition and generate demand. I do so using a data-driven integrated approach to ensure that activities – independent of channel – are always relevant and valued by the audience seeking KYC. compliance technology. Defining the strategy based on the ICP… Show more NewBanking is a fintech scale up providing identity governance, digitising KYC management, ensuring AML and GDPR compliance. As VP of marketing my focus is to grow the business, developing strategies and programs that create brand recognition and generate demand. I do so using a data-driven integrated approach to ensure that activities – independent of channel – are always relevant and valued by the audience seeking KYC. compliance technology. Defining the strategy based on the ICP, helping the traffic to increase +50% (YoY), growing revenue by +20%, and expanding the user-base from 72 to 99 countries, within 1 year. Show less
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Certainly
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Denmark
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Software Development
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1 - 100 Employee
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Vice President Marketing
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Dec 2020 - May 2022
Copenhagen Metropolitan Area
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Zendesk
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Software Development
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700 & Above Employee
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Head of Marketing, EMEA North
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Jul 2019 - Dec 2020
Copenhagen, Capital Region, Denmark
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Senior Marketing Manager, EMEA North
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Mar 2018 - Jul 2019
Copenhagen Area, Capital Region, Denmark
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Chief Customer Officer
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Dec 2017 - Feb 2018
Copenhagen Area, Capital Region, Denmark
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Unity Technologies
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United States
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Machinery Manufacturing
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Marketing Manager: Lead Generation & Nurture
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Dec 2016 - Dec 2017
Copenhagen Area, Denmark
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Telia
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Sweden
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Telecommunications
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700 & Above Employee
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Campaign Manager
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Apr 2012 - Dec 2016
Copenhagen Area, Capital Region, Denmark
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Entertainment Creators Ltd.
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India
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Events Services
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1 - 100 Employee
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Communications Manager
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Dec 2011 - Apr 2012
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SimCorp
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Denmark
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Software Development
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700 & Above Employee
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Marketing Consultant
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2009 - Aug 2011
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Project manager
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2007 - 2009
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Education
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Copenhagen Business School
M.S. in Economics and Business Admin.; Strategic Market Creation (in English)