Michael Halligan
Southeastern US Sales Manager at Anderson Valley Brewing Company- Claim this Profile
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Topline Score
Bio
Josh Cardinal
Michael and I worked together when I was in Florida launching the Magic Hat portfolio of beers. I worked with many distributors at that time but Michael stood out as a leader within his team and went above and beyond what we set as the expectation for our distributor partners. I would highly recommend Michael as a valuable team member for any organization.
Chris Larue, MBA
Michael is a very talented Graphic Artist who understands the beer business and how to market to consumers with effective print advertising. I would highly recommend him for any marketing position in the beer industry.
Josh Cardinal
Michael and I worked together when I was in Florida launching the Magic Hat portfolio of beers. I worked with many distributors at that time but Michael stood out as a leader within his team and went above and beyond what we set as the expectation for our distributor partners. I would highly recommend Michael as a valuable team member for any organization.
Chris Larue, MBA
Michael is a very talented Graphic Artist who understands the beer business and how to market to consumers with effective print advertising. I would highly recommend him for any marketing position in the beer industry.
Josh Cardinal
Michael and I worked together when I was in Florida launching the Magic Hat portfolio of beers. I worked with many distributors at that time but Michael stood out as a leader within his team and went above and beyond what we set as the expectation for our distributor partners. I would highly recommend Michael as a valuable team member for any organization.
Chris Larue, MBA
Michael is a very talented Graphic Artist who understands the beer business and how to market to consumers with effective print advertising. I would highly recommend him for any marketing position in the beer industry.
Josh Cardinal
Michael and I worked together when I was in Florida launching the Magic Hat portfolio of beers. I worked with many distributors at that time but Michael stood out as a leader within his team and went above and beyond what we set as the expectation for our distributor partners. I would highly recommend Michael as a valuable team member for any organization.
Chris Larue, MBA
Michael is a very talented Graphic Artist who understands the beer business and how to market to consumers with effective print advertising. I would highly recommend him for any marketing position in the beer industry.
Credentials
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Notary Public Commission
State of FloridaJan, 2022- Oct, 2024 -
Cicerone - Beer Server
-Feb, 2012- Oct, 2024 -
Liquor Salesperson
State of FloridaJun, 2006- Oct, 2024
Experience
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Anderson Valley Brewing Company
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United States
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Food and Beverage Services
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1 - 100 Employee
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Southeastern US Sales Manager
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Jan 2014 - Present
Southeastern US Sales Manager (Florida, Georgia, Alabama, Mississippi, Louisiana) Manage wholesalers in Florida, Georgia, Alabama, Mississippi, Louisiana, and formally Texas • National Account responsibility with Publix, ABC Fine Wine, and Spirits, Total Wine, Winn Dixie, Whole Foods, Piggly Wiggly- (AL), Piggly Wiggly (LA), Rouses (LA), Lucky Supermarkets, BI-LO, Beef O' Brady's, World of Beer, Taco Mac, The Brass Tap, Sea World - FL, and Universal Studios – FL • Helped with the transfer of AVBC brands with Florida Distributors (2018, 2021, 2022) • Helped with the transfer of AVBC brands in Georgia Distributor (2022) • Opened and Launched Louisiana (2022) • Implemented the first Anderson Valley Brewing cross-promotion with Wild Turkey® (Campari) in one of the top (FL) Liquor Store Chains • Responsible for the expansion and success of the Anderson Valley Brewing Company in the Southeastern US • Responsible for wholesaler product and point-of-sale ordering. Coordinated trucks for efficiency from the brewery to their territory. • Marketing and promoting the brand: print, radio, on-premise bar promotions, and off-premise in-store samplings. • Conduct wholesaler meetings, presentations, and in market trade. Show less
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Sales/Marketing
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Jul 2010 - Jan 2014
• Formed a lucrative Design company based on enabling small to medium and local Breweries as well as businesses in the N. Florida Region market their products. • Services include but are not limited to: “Go to Market” strategy, Wholesaler Management, Graphic Design on Sell Sheets, Logos, Bottle and Can Labels, any and all printed material, as well as T-Shirt design and Powerpoint templates. • Formed a lucrative Design company based on enabling small to medium and local Breweries as well as businesses in the N. Florida Region market their products. • Services include but are not limited to: “Go to Market” strategy, Wholesaler Management, Graphic Design on Sell Sheets, Logos, Bottle and Can Labels, any and all printed material, as well as T-Shirt design and Powerpoint templates.
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Brand Developer
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Jan 2013 - Dec 2013
• Develop, manage, and create all social media (Instagram, Twitter, Facebook, HootSuite, etc.) • Schedule and attend market ride withes to new and existing accounts in order to sell in as well as continue to promote our portfolio. • Stay abreast of market events as it is crucial to our social media relating to our customers. • Design and continue to update the Website, POS (permanent/print/temporary), and any other sales tools used in market via our wholesalers/in-house. • Develop, manage, and create all social media (Instagram, Twitter, Facebook, HootSuite, etc.) • Schedule and attend market ride withes to new and existing accounts in order to sell in as well as continue to promote our portfolio. • Stay abreast of market events as it is crucial to our social media relating to our customers. • Design and continue to update the Website, POS (permanent/print/temporary), and any other sales tools used in market via our wholesalers/in-house.
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Pepin Distributing Company
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United States
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Food and Beverage Services
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1 - 100 Employee
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Sales/Marketing
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Apr 1999 - Dec 2012
• Transitioned to the Sales/Marketing Department in March 2008. Responsible for all print-to-retail marketing requests from in-house designed templates. Assisted in the creation of custom designs for billboards, wood frame wrap, canvas and other go-to-market programming. Completed and inventoried all supply orders. I was instrumental in the design and implementation of all marketing materials for the 1-800-ASKGARY Amphitheater as well as Corona, Budweiser, and other smaller suppliers Episodic Programming. • Promoted to Service and Sales Rep June 2000 responsible for selling and delivering to Off-Premise Chain and On-Premise Accounts. Largest route consisting of over 175,000 ce’s per year. Forecasted ordering of products based on sales rate and minimizing out of stocks. Rotated products to the shelves ensuring freshness and availability. Built displays of featured products. Maintained price parity and consistently made sure retailer and consumer satisfaction came first. • Began as a Merchandiser in April of 1999. Responsible for off-premise merchandising and building displays that best marketed the products. Promoted to Bulk Service Rep in September 1999 responsible for making the deliveries to the off-premise. Show less
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Education
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1996 - 1997
Hillsborough Community College
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1995 - 1996
Santa Fe College
Community
