Michael Hach
Senior Ecommerce Specialist at Kirby Company- Claim this Profile
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Bio
Credentials
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Amazon Advertising Campaign Planning Certification
AmazonJun, 2023- Nov, 2024 -
Amazon Video Ads Certification
AmazonJun, 2023- Nov, 2024 -
Email Marketing
HubSpot AcademyDec, 2021- Nov, 2024 -
Inbound Marketing
HubSpot AcademyDec, 2021- Nov, 2024 -
Amazon Retail for Advertisers Certification
AmazonDec, 2022- Nov, 2024 -
Sponsored ads certification
AmazonDec, 2022- Nov, 2024 -
Digital Marketing
HubSpot AcademyDec, 2021- Nov, 2024 -
HubSpot Marketing Software
HubSpot AcademyDec, 2021- Nov, 2024 -
SEO
HubSpot AcademyDec, 2021- Nov, 2024
Experience
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Kirby Company
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United States
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Manufacturing
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500 - 600 Employee
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Senior Ecommerce Specialist
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Jan 2023 - Present
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Ecommerce Specialist
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Nov 2021 - Jan 2023
Manage day-to-day activities with Amazon and other e-commerce partners, as well as owned branded platforms.Drive sales by ensuring that the brand and product are correctly listed and marketed on each respective platform utilizing all available sales/marketing opportunities that are cost effective to profitably grow sales.Develops innovative strategies to attract customers to the company’s brand through various web-based marketing programs and search engine optimization (SEO) techniques.Maintains communication with existing and previous customers, alerting them of new products, services, and enhancements that may be of interest.Able to manage time amongst the various platforms maximizing opportunities for listing enhancements.Prepare reports to analyze, recognize, and recommend opportunities for listing enhancements and promotions to profitably grow product placement and sales.Ability to work a highly engaged, fast-paced atmosphere and provide an entrepreneurial flair for growing the business.Identifies appropriate social media platforms and other web-based tools to use in the promotion of each product or service.Maintains current knowledge of online marketing opportunities and trends, web analytics, and SEO techniques.Manages online branded product protection Show less
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Hach Brands LTD.
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Cleveland, Ohio, United States
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Chief Executive Officer
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Oct 2022 - Present
Hach Brands ltd. Is a holding company that features original boot-strap e-commerce businesses. Poised for long term growth, the exit strategies incorporated into a successful handoff allow us the most transparent offerings to provide more trust and confidence to buyers that other marketplaces miss. Hach Brands ltd. Is a holding company that features original boot-strap e-commerce businesses. Poised for long term growth, the exit strategies incorporated into a successful handoff allow us the most transparent offerings to provide more trust and confidence to buyers that other marketplaces miss.
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Floors2U
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United States
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Wholesale Building Materials
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Managing Partner
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Jul 2014 - Present
My father started this business when I was a child. Flash forward to my 30's, I have been implementing my professional skills such as digital advertising, web design, e-commerce sales channels, social media lead generation, recruitment, and brand awareness objectives by directing, and executing digital marketing strategies. My father started this business when I was a child. Flash forward to my 30's, I have been implementing my professional skills such as digital advertising, web design, e-commerce sales channels, social media lead generation, recruitment, and brand awareness objectives by directing, and executing digital marketing strategies.
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Laugh Hero®
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United States
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Retail
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Chief Executive Officer
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Dec 2020 - Nov 2022
Laugh Hero® is an e-commerce consumer product based company which has innovative products to soon be released to the general public! Stay tuned... Laugh Hero® is an e-commerce consumer product based company which has innovative products to soon be released to the general public! Stay tuned...
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Kettle Freaks
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United States
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Food and Beverage Services
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Chief Executive Officer
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Oct 2018 - Oct 2021
Kettle Freaks LLC. started in my basement (While Working Full Time at Key Bank), backed by an intense passion for BBQ and e-commerce. The business began with intentions to just, "Have fun" and offer more creative BBQ products to grilling enthusiasts who shared the same passion for BBQ. Within a two year time frame I was able to leverage my digital marketing, advertising, and branding skillset to generate 80k+ in monthly sales revenue. The boot-strap business I started went from zero followers, to over 100k+ followers on our social media platforms. Exposure from local news, highly effective marketing campaigns, and high performing ROAS on digital advertising platforms put the company in position to scale to a new level. The registered trademark I received for my special blend of BBQ Spices (12 Gauge Barbecue) led approval to sell at WalMart, Amazon Prime A+, and many other outlets. The BBQ spice products became extremely intense to self manufacture because of the demand, which left no other option other than to seek a co-packer and relieve myself from manufacturing my own product. I decided it was best to explore options for the business to seek ownership with a better understanding of food production, co-packing, and manufacturing. My skillsets are focused on marketing, and not food production. After several months of negotiations, I successfully closed on the sale of my business for $300,000 which was my biggest accomplishment in my entrepreneurial career. Show less
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Union Home Mortgage Corp.
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United States
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Financial Services
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700 & Above Employee
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Social Media Strategist
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Feb 2021 - Aug 2021
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KeyBank
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United States
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Banking
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700 & Above Employee
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Mortgage Analyst
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Jan 2017 - Apr 2020
Streamlined all facets involved in mortgage analysis while completing files before underwriting hand-off. Integrated with title companies to ensure a smooth closing. Managed end-to-end functions related to monitor and administer territory of eight KeyBank branches as the designated loan officer. Streamlined all facets involved in mortgage analysis while completing files before underwriting hand-off. Integrated with title companies to ensure a smooth closing. Managed end-to-end functions related to monitor and administer territory of eight KeyBank branches as the designated loan officer.
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Cleveland Aerial Media LLC.
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United States
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Photography
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1 - 100 Employee
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Chief Executive Officer
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Nov 2013 - 2016
Aerial photography business with UAS systems which was featured in many major news outlets and publications. This was my first breakthrough boot-strap start up company which granted me access to a wide range of knowledge in the world of making something out of nothing. The experience and exposure at the young age of 24 years old will never be taken for granted as the simplest business basics learned throughout this endeavor are invaluable to this day. Networking with professionals in the media industry planted the seed for my network of PR professionals used in my marketing endeavors. Show less
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Education
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Cleveland State University
Bachelor's degree, Marketing -
Cuyahoga Community College
Associate's degree, Business Administration and Management, General