Experience

Sinacola

• United States
• Construction
• 100 - 200 Employee

• Vice President Fleet & Asset Management

  • Jan 2020 - Present

  Responsible for the strategic direction and planning of off-road construction equipment and on-road assets, from acquisition, operation, disposition, and replacement with a focus on lowering owning and operating costs, increasing utilization, and creating efficiencies to increase company profitability. Full P&L responsibility for the Equipment Division, Material Transportation Division, Hauling Division, Fuel/Oil/Grease & Preventative Maintenance Division and Field & Shop Service Department. Responsible for the strategic direction and planning of off-road construction equipment and on-road assets, from acquisition, operation, disposition, and replacement with a focus on lowering owning and operating costs, increasing utilization, and creating efficiencies to increase company profitability. Full P&L responsibility for the Equipment Division, Material Transportation Division, Hauling Division, Fuel/Oil/Grease & Preventative Maintenance Division and Field & Shop Service Department.



Equify Financial, LLC

• United States
• Financial Services
• 1 - 100 Employee

• President of Equify Auctions, LLC

  • Mar 2018 - Jan 2020

  Responsible for the development and execution of an enterprise-wide transformational growth strategy to increase revenue and profitability, in alignment with a new company vision. Dedicated to personnel development, strategy execution, process improvement, building a customer centric organization and culture, and providing differentiated solutions with increased value for customers and stake holders, with full P&L responsibilities and monthly board presentations. At Equify Auctions, we believe the avenues available to buy or sell equipment should be simple, transparent, and straightforward. Our multi-channel, asset management and disposition process promotes your equipment to a large database of buyers, and our on-line auctions ensure your equipment is exposed to potential buyers from around the world...simplifying the way you buy and sell equipment. Show less



HOLT CAT

• United States
• Construction
• 700 & Above Employee

• Vice President of Sales

  • Apr 2014 - Mar 2018

  Developed and led a team of 40 sales professionals and accountable for P&L results, to include growing top line sales revenue to $234+MM. Increased YoY machine sales and rental revenue in the Dallas/Fort Worth market by 6% and gross margin by 1.4%, while reducing expenses by 0.4% of sales. Accountable for soft skills, leadership development and training of others, departmental strategy and execution, corporate target achievement, and customer satisfaction.

• General Sales Manager

  • Aug 2011 - Apr 2014

  Led and managed 9 Regional Sales Managers and their sales teams of 70+ field sales representatives responsible for market share growth, customer service, as well as the financial performance of the Machine Sales Division. Grew sales revenue by 41% with a market share increase of 6.7%.

• Regional Sales Manager

  • Jun 2007 - Aug 2011

  Led and managed a sales team responsible for new machine sales, machine rental, rental with purchase option, used equipment sales and customer service with overall accountability for the growth of market share, revenue, and profitability of the Fort Worth Region.



Caterpillar Inc.

• United States
• Machinery Manufacturing
• 700 & Above Employee

• 6Sigma Black Belt - Process Improvement

  • Jun 2006 - Jun 2007

  As a 6Sigma Black Belt, led various cross-functional teams and managed chartered projects using the DMAIC and DMEDI approach with a specific focus on reducing errors, eliminating waste, identifying best practices, increasing revenue, and overall process improvement and control for Caterpillar product groups, service entities, and distributors.

• Sales Operations

  • Apr 2004 - Jun 2006

  Responsible for Sales Operations, Sales Strategy, Budgeting, Variance Management, Annual Business Planning, and Commercial Growth of CAT and CAT dealers serving markets in California and Hawaii.

• Machine Sales Representative

  • Aug 2000 - Apr 2004

  Responsible for Machine Sales, Annual Business Planning and strategy execution, as well as budget negotiations and control for the CAT distributors serving Texas and Oklahoma markets.

• North American Commerical Division Marketing Representative

  • Sep 1998 - Aug 2000

  Various marketing and sales roles within the North American Commercial Division, to include involvement in the New Product Introduction of Compact Construction Equipment and associated sales and business planning.

• Marketing Communication Representative

  • May 1996 - Sep 1998

  Responsible for Marketing Communications activity on New Product Introductions and the promotional activity for various product groups and services, both domestically and internationally.