Experience

swem Brand & MarTech Consultants Inc.

• Taiwan
• Think Tanks
• 1 - 100 Employee

• Senior Marketing Specialist

  • Dec 2022 - Present

  Taipei, Taipei City, Taiwan Working on online and traditional marketing communications, planning & strategies, PR, branding, and sales strategies& processes, including: • marketing plans for B2B companies (heavy machinery and valves production; recycling and waste management; cyber security; solar energy; education) • social media ads campaigns planning, execution and optimisation - e.g. increased Facebook Fanpage followers by >3400 %; Engagement rate >17%, Organic Reach >320% • social media… Show more Working on online and traditional marketing communications, planning & strategies, PR, branding, and sales strategies& processes, including: • marketing plans for B2B companies (heavy machinery and valves production; recycling and waste management; cyber security; solar energy; education) • social media ads campaigns planning, execution and optimisation - e.g. increased Facebook Fanpage followers by >3400 %; Engagement rate >17%, Organic Reach >320% • social media management and planning - 6 months plans based on a weekly schedule • event planning and execution (Exhibitions, Brand Management, Informal Events) - CyberSec 2023 • content creation (social media posts, ads, branded materials, informational pamphlets, internal documents and more) • market and business research • budget management and optimisation - decreased marketing costs for 5 Facebook Ads Campaigns by >57% • creating sales strategies and processes, building sales kits for internal usage (company materials, lead generation tools, social media, website optimisation) • facilitating entering the Taiwanese market for companies (solar panels and cyber security) preparing and conducting workshops on 1) Facebook campaign planning and optimisation, Data analytics, Microsoft PowerBI (internal & external, governmental projects) • project management, team building and leadership roles • handling communications and meetings with parties from multinational backgrounds

• Marketing Consultant

  • Jul 2022 - Dec 2022

  Taipei, Taipei City, Taiwan Working on marketing and PR branding (focused on social media marketing campaigns - Facebook and Line), including: • marketing plans for B2B companies (heavy machinery and valves production; recycling and waste management; cyber security) • marketing social media campaign planning, execution and optimisation • digital content creation (social media posts, ads and branded materials) • marketing and business research



Talent Circulation Alliance

• Taiwan
• Public Policy Offices
• 1 - 100 Employee

• Brand Ambassador

  • Dec 2022 - Present

  Taiwan, Taiwan I promote and advertise Talent Circulation Alliance everywhere I go. TCA is about a better work environment in Taiwan and a platform for international students to find work locally and Taiwanese students to find work abroad. I help promote the organisation at various public and private events and on social media. I talk about TCA, life in Taiwan, mentorship and my professional career at panels, galas etc. 1) 2022 DIGI+ X TCA Global Digital Talent Awards - speaker 2) 2023… Show more I promote and advertise Talent Circulation Alliance everywhere I go. TCA is about a better work environment in Taiwan and a platform for international students to find work locally and Taiwanese students to find work abroad. I help promote the organisation at various public and private events and on social media. I talk about TCA, life in Taiwan, mentorship and my professional career at panels, galas etc. 1) 2022 DIGI+ X TCA Global Digital Talent Awards - speaker 2) 2023 International Student Training & Internship: Student Application Info Sessions - speaker 3) 2023 TCA Global Connect - speaker I have also prepared and recorded two courses for the TCA Academy platform (skills training platform) in the Digital Skills section: 1) Facebook: Introduction to platform management and ads basics 2) Facebook Advertising Campaigns and Data Analysis Show less



MG Michal Glasek

• Marketing Consultant

  • Feb 2019 - Present

  Global • Creating and executing marketing plans and strategies (6-3-1 bespoke method) - 18 marketing strategies for companies with goals of increased /growth of Brand awareness, Sales, ROI, open/engagement rates and more • Building brand image (or rebranding), i.a., digitising luxury items for pets&owners businesses from 0; increasing the number of followers from 0 to >3k in a year, e-commerce sales by >230%; ROMI by >120% • Planning, creating, executing and analysing marketing… Show more • Creating and executing marketing plans and strategies (6-3-1 bespoke method) - 18 marketing strategies for companies with goals of increased /growth of Brand awareness, Sales, ROI, open/engagement rates and more • Building brand image (or rebranding), i.a., digitising luxury items for pets&owners businesses from 0; increasing the number of followers from 0 to >3k in a year, e-commerce sales by >230%; ROMI by >120% • Planning, creating, executing and analysing marketing campaigns (Facebook & Instagram Ads, Google Ads, KOL & KOC, Branded Content) • Building and maintaining relationships with clients - creating a platform for delegating content creation to secondary parties (Jira Software), reducing the tickets backlog by 50% within the first 3 months; increased customer satisfaction (avg. score from 5.7 to 8.4 - scale 1-10) • Identifying and developing UX and UI opportunities (websites, apps and social media-related) - creating an e-commerce platform for B2B and B2C users for a women's apparel company • Creating content for different channels (FB, IG, Yt, LD, Google) - copywriting, image and video ads, engagement posts, etc. - more than 200 original media content, ad copies, blog posts... • Creating automated email campaigns (MailChimp, Contactually): increased email list by 400%, email open rate increased by 17% • Boosting website traffic by creating engaging and SEO-based content • Conducting online marketing initiatives - market research, benchmarking • Workshops on topics of marketing (Sales Funnel, Google Analytics, Marketing Tools & Automation, Copywriting and more) Show less



National Yang Ming Chiao Tung University

• Taiwan
• Higher Education
• 200 - 300 Employee

• Copywriter

  • Sep 2021 - Jul 2023

  Hsinchu City, Taiwan, Taiwan I am copywriting blog posts and informative materials showcasing my personal experience of life in Taiwan, general tips, student life at NYCU and more. The blog posts' topics: 1) A hidden gem near Hsinchu – a one-day tour to the beach and the market of Nanliao (南寮) 2) Hsinchu's best international degree program – choosing GMBA at National Yang-ming Chiao Tung University part I 3) Exploring Taiwan from a scooter seat – Hop on and enjoy the views! 4) How to Commute in… Show more I am copywriting blog posts and informative materials showcasing my personal experience of life in Taiwan, general tips, student life at NYCU and more. The blog posts' topics: 1) A hidden gem near Hsinchu – a one-day tour to the beach and the market of Nanliao (南寮) 2) Hsinchu's best international degree program – choosing GMBA at National Yang-ming Chiao Tung University part I 3) Exploring Taiwan from a scooter seat – Hop on and enjoy the views! 4) How to Commute in Hsinchu 5) Organisational Behaviour Classes review – a summary and afterthought from an international perspective 6) Kielbasa, pierogi or fudge cream – what Polish products can find their place in Taiwan? 7) How to learn Chinese as a foreigner? 8) Working office standards in Taiwan – what issues couldn’t pass in Poland? 9) How to get a scholarship for Chinese courses or a university degree in Taiwan? 10) How to find an internship in Taiwan – A general guide for your first steps 11) Taiwan's footprint in Poland - what Taiwanese food and culture can an average Pole consume? 12) Tips for European Travelers Heading to Taiwan: The General Checklist before coming to Formosa Show less



Commerce Development Research Institute

• Taiwan
• Research Services
• 1 - 100 Employee

• Digital Marketing Specialist 茲因財團法人商業發展研究院

  • Jul 2022 - Dec 2022

  Taipei, Taipei City, Taiwan Working on social media marketing campaigns as a contractor in Swem 智策慧品牌顧問, including: • marketing plans for B2B companies (heavy machinery and valves production; recycling and waste management) * creating social media posts • digital content creation * marketing and business research I work under the Talent Circulation Alliance programme connecting foreign talents to Taiwanese companies.



Solver Doradztwo Biznesowe

• Poland
• Business Consulting and Services
• 1 - 100 Employee

• Business Consultant

  • Aug 2020 - Mar 2021

  Warsaw, Mazowieckie, Poland Working in Management Consulting requires many skills, tools, and excellent methodology. As a Consultant in Business Architect, I am primarily engaged in marketing, business analysis, change management and various workshops. To go even further, among these, the most important aspects of my responsibilities are: • Planning, creating and managing marketing strategies and campaigns • Optimising marketing campaign using various methods, i.a., split testing, MVT, choice modelling and… Show more Working in Management Consulting requires many skills, tools, and excellent methodology. As a Consultant in Business Architect, I am primarily engaged in marketing, business analysis, change management and various workshops. To go even further, among these, the most important aspects of my responsibilities are: • Planning, creating and managing marketing strategies and campaigns • Optimising marketing campaign using various methods, i.a., split testing, MVT, choice modelling and more • Implementing new technologies and developing the existing procedures and systems • Organising and conducting workshops on various topics, including marketing, organisation and administration methodologies Show less



Compass & Partners

• Poland
• Business Consulting and Services
• 1 - 100 Employee

• Consultant

  • May 2020 - Aug 2020

  Warsaw, Mazowieckie, Poland The primary duties that I was responsible for were • improving gathering and organizing information on problems or procedures • analyzing data gathered and developing solutions or alternative methods of proceedings • conferring with personnel concerned to ensure successful functioning of newly implemented systems or procedures • reviewing forms and reports, conferring with management and users about format, distribution, and purpose, and identifying problems and improvements. •… Show more The primary duties that I was responsible for were • improving gathering and organizing information on problems or procedures • analyzing data gathered and developing solutions or alternative methods of proceedings • conferring with personnel concerned to ensure successful functioning of newly implemented systems or procedures • reviewing forms and reports, conferring with management and users about format, distribution, and purpose, and identifying problems and improvements. • interviewing personnel and conducting on-site observation to ascertain unit functions, work performed, and methods, equipment, and personnel used. • document findings of the study and prepare recommendations for implementing new systems, procedures, or organizational changes. Show less



PRECOPTIC

• Marketing Specialist

  • Dec 2017 - Jan 2019

  Warsaw, Masovian District, Poland My main tasks and responsibilities included a brand promotion, Public Relations Management and Marketing. Moreover, I partook in different projects, including: • developing pricing strategies, balancing firm objectives and customer satisfaction. • compiling lists describing product or service offerings. • initiating market research studies or analyzing their findings. • coordinate or participate in promotional activities or trade shows, managing relationships and projects with… Show more My main tasks and responsibilities included a brand promotion, Public Relations Management and Marketing. Moreover, I partook in different projects, including: • developing pricing strategies, balancing firm objectives and customer satisfaction. • compiling lists describing product or service offerings. • initiating market research studies or analyzing their findings. • coordinate or participate in promotional activities or trade shows, managing relationships and projects with developers, advertisers, and production managers. • selecting products or accessories displayed at trade or special production shows. • consulting with product development personnel on product specifications such as design, colour, or packaging. Show less



Red Bull

• Austria
• Food and Beverage Services
• 700 & Above Employee

• Freelance Translator

  • Apr 2018 - May 2018

  Warsaw, Masovian District, Poland Responsibilities: • creating content for two-month workshops, including updating older versions of materials, translating them from Polish to English and coming up with the ideas • designing new employees welcoming presentations, client relationship templates and other corporate materials



KELSO Piotr Marciniak

• Executive Assistant

  • May 2015 - Nov 2017

  Warsaw, Masovian District, Poland Acquiring new clients (mostly private but also corporate), Technology equipment merchandiser, building digital presence based on tools connected to digital marketing (web analysis, social networks etc.)



MU Interactive

• Poland
• Advertising Services
• 1 - 100 Employee

• Co Host

  • Oct 2017 - Oct 2017

  Warsaw, Masovian District, Poland Promotion of product: new games designed for PlayStation4 (with an association to SONY Entertainment Polska) during Warsaw Games Week



ANG Accounting

• Junior Consultant

  • Mar 2014 - Mar 2016

  Warsaw, Mazowieckie, Poland Working in ANG has been a powerful experience for me. In there, I have learned the perspective of a back-end, day-to-day operations, finance, and admin employee. My primary responsibilities were: • facilitating data and document flow within the company and clients, • conducting daily meetings with clients (owners, managers, accounting and legal departments), • using several legal/accounting tools (i.a., WAPRO, RAKS SQL) to audit and bookkeeping I am glad I have decided… Show more Working in ANG has been a powerful experience for me. In there, I have learned the perspective of a back-end, day-to-day operations, finance, and admin employee. My primary responsibilities were: • facilitating data and document flow within the company and clients, • conducting daily meetings with clients (owners, managers, accounting and legal departments), • using several legal/accounting tools (i.a., WAPRO, RAKS SQL) to audit and bookkeeping I am glad I have decided to check how things look on the other side of my profession. It gave me insights and will improve my consultant/business advisor skills. Show less



ASMA POLSKA sp. z o.o.

• Junior Consultant

  • Jul 2014 - Feb 2015

  Wiązowna, Masovian District, Poland Management of office space, organising staff events and taking responsibility for various needs and tasks