Digital Media Performance Supervisor

• Dec 2022 - Present

Senior Digital Media Strategist

• Apr 2022 - Dec 2022

Paid Advertising Strategist

• Feb 2021 - Apr 2022

Media Strategist

• Jul 2020 - Feb 2021

Senior Paid Media Specialist

• Nov 2019 - Jul 2020

Ad Operations Specialist

• May 2017 - Nov 2019

Advertising Specialist

• May 2016 - May 2017

Created effective Google AdWords campaigns for clients across a variety of industries by using in-depth keyword research, careful ad copy writing, specific targeting, and extreme attention to detail. Managed accounts through daily monitoring, increasing/decreasing bids, editing ad copy, testing ad extensions, and focusing on quality score to decrease CPA Created effective Google AdWords campaigns for clients across a variety of industries by using in-depth keyword research, careful ad copy writing, specific targeting, and extreme attention to detail. Managed accounts through daily monitoring, increasing/decreasing bids, editing ad copy, testing ad extensions, and focusing on quality score to decrease CPA

Marketing and Business Development Intern

• Jul 2016 - Jan 2017

Constructed social media campaigns across four platforms and increased consumer engagement, page likes/follows, website visits, and brand awareness through writing effective posts, creating ads, and curating content relevant to our consumers. Optimized website to improve user experience. Created weekly content for website resulting in over a 200% increase in organic search terms and improved position for previous search terms Utilized Google Analytics to track, analyze, and improve on SEO practices and website optimization. Built email marketing campaigns for three different lists of clients while managing email automation software and analytics. Show less