Digital Marketing Specialist

• Dec 2022 - Present

Dynamic digital marketing specialist with expertise in paid advertising, dedicated to driving client success and meeting company objectives within a rapidly growing marketing agency • Build impactful B2C/B2B and ecommerce paid campaigns across diverse industries including healthcare services, entertainment and luxury products • Devise targeted paid ad campaigns on Google and Social platforms aligned with client strategies, managing a monthly client budget • Create and refine KPI dashboard reports for conversions and budget, proactively ensuring campaign performance generating defined qualified monthly lead targets • Optimize paid campaigns by conducting weekly assessments of keywords, ad copy, video/image content, targeting, and landing pages • Lead monthly client meetings providing performance updates and consulting including content creation and customer acquisition strategies Show less

Senior eCommerce Campaign Specialist

• Mar 2022 - Nov 2022

eCommerce Campaign Specialist

• Mar 2019 - Feb 2022

Created and managed revenue-driving campaigns for well-established software products in Graphic Design and Digital Media as a key contributor to a seasoned global ecommerce team• Executed in-product marketing campaigns across multiple sales channels including upselling, cross-selling, and trial conversion• Developed comprehensive yearly promotional plans for global software products, applying A/B testing and CRO best practices• Maintained and evaluated key sales funnel reports to collaborate with cross-functional teams such as Product, Operations, and Design, streamlining strategies to align with company objectives• Orchestrated ecommerce campaigns annually, providing detailed project briefs for copy and imagery, using HTML for web and landing pages with diverse design team• Coordinated the successful launch of software products annually, reviewing product SKU's, pricing, promotions, and landing pages for key products Show less

Digital Marketing Specialist (Co-op)

• May 2017 - Aug 2017

Partnered with a graphic design agency to generate engaging web content for Pharmaceutical products, while driving efficiency by implementing marketing KPI dashboards optimizing for site performance • Produced graphics, videos, posters, and brochures with graphic design agency for social accounts, product pages, and Sales team • Built marketing KPI dashboards for product page traffic and conversions, using Google Analytics, reducing weekly manual work • Led the ongoing maintenance for pharma product pages using a web content management system, optimizing for performance Show less

Social Media Coordinator / Web Analyst (Co-op)

• Sep 2016 - Dec 2016

Charted social media posting and leveraged web traffic metrics for the International Education department, providing analysis to refine user targeting for scholarships and program expansion • Grew "EduCanada" social media accounts systematically using Hootsuite to expand the brand digitally in both French and English, resulting in increased brand visibility and engagement • Assessed web traffic statistics to provide actionable insights for improved global customer segmentation, targeting and service offerings • Designed and implemented web pages for Canadian scholarships using HTML coding, ensuring seamless user experience and impactful information Show less

Junior Product Manager (Co-op)

• Jan 2016 - Aug 2016

Drafted and communicated detailed product development requirements for Canadian numismatic products as well as provided international competitor analysis for Product Management team • Simplified product segmentation map, effectively organizing and visualizing the product portfolio to refine marketing and sales strategies • Informed requirements for product drafting and communicated all specifications required in the product development process, ensuring timely delivery for stakeholders on a bi-weekly basis • Conducted thorough competitor and trend analysis of international competitors, offering valuable insights to inform decision-making and identify product development opportunities Show less