Marketing Manager

• Mar 2023 - Present

Marketing Consultant

• Dec 2022 - Present

Community Marketing Manager

• May 2022 - Dec 2022

• Lead boots-on-the-ground grassroots marketing to integrate the gym into the local community and drive new customer acquisition, conversion to membership, and member retention • Work with Regional Director and marketing team to create a calendar of events, workshops, specialty programs, partnerships, retail demos, and local happenings to drive customer engagement, and proactively manage those events • Collaborate with gym managers and central marketing team to maintain up-to-date and… Show more • Lead boots-on-the-ground grassroots marketing to integrate the gym into the local community and drive new customer acquisition, conversion to membership, and member retention • Work with Regional Director and marketing team to create a calendar of events, workshops, specialty programs, partnerships, retail demos, and local happenings to drive customer engagement, and proactively manage those events • Collaborate with gym managers and central marketing team to maintain up-to-date and impactful POS-driven auto emails • Drive public facing communication, with a focus on social media, to the local community • Lead all local events, serve as local lead for brand-wide events • Manage BP’s social media handle in alignment with the marketing calendar • Build strong relationships with local vendors, charity partners, event sponsors, affinity groups, businesses, schools, etc. to facilitate high-quality events and drive customer traffic • Administer updates to the BP website to support operational changes, programming schedules, event advertising and registrations, etc. • Conduct asset creation, basic photography, and copy writing for social posts • Stay abreast of the styles and cadence of competitor social media and events Show less • Lead boots-on-the-ground grassroots marketing to integrate the gym into the local community and drive new customer acquisition, conversion to membership, and member retention • Work with Regional Director and marketing team to create a calendar of events, workshops, specialty programs, partnerships, retail demos, and local happenings to drive customer engagement, and proactively manage those events • Collaborate with gym managers and central marketing team to maintain up-to-date and… Show more • Lead boots-on-the-ground grassroots marketing to integrate the gym into the local community and drive new customer acquisition, conversion to membership, and member retention • Work with Regional Director and marketing team to create a calendar of events, workshops, specialty programs, partnerships, retail demos, and local happenings to drive customer engagement, and proactively manage those events • Collaborate with gym managers and central marketing team to maintain up-to-date and impactful POS-driven auto emails • Drive public facing communication, with a focus on social media, to the local community • Lead all local events, serve as local lead for brand-wide events • Manage BP’s social media handle in alignment with the marketing calendar • Build strong relationships with local vendors, charity partners, event sponsors, affinity groups, businesses, schools, etc. to facilitate high-quality events and drive customer traffic • Administer updates to the BP website to support operational changes, programming schedules, event advertising and registrations, etc. • Conduct asset creation, basic photography, and copy writing for social posts • Stay abreast of the styles and cadence of competitor social media and events Show less

Demand Generator

• Aug 2021 - Aug 2022

• Develop and manage an integrated social media editorial calendar to ensure content alignment across other key external channels such as web, blog, and media outreach. • Execute strategic plans and proactively engage the audience in new meaningful ways. • Oversee global governance of all social Media channels and policies. • Identify emerging social media channels with strategic relevance to clients and drive breakthrough experiences with our target audiences. • Manage Social media… Show more • Develop and manage an integrated social media editorial calendar to ensure content alignment across other key external channels such as web, blog, and media outreach. • Execute strategic plans and proactively engage the audience in new meaningful ways. • Oversee global governance of all social Media channels and policies. • Identify emerging social media channels with strategic relevance to clients and drive breakthrough experiences with our target audiences. • Manage Social media tools and platforms to apply a data driven approach to measure impact, identify trends and adapt plans to drive continued growth. • Serve as an effective ambassador across all clients with an appreciation of their unique voices and cultural differences. • Manage an integrated email marketing calendar to ensure content alignment across client’s brand. • Build, edit, and deploy promotional emails for Formative clients. • Develop custom email template designs per brands identity in collaboration with Graphic Designer. • Data collection and analysis of email sends on a bimonthly basis. • Responsible for oversight of paid digital campaigns driving growth and sales objectives. • Develop and deploy paid campaigns as defined by managers and client brand leads. Show less • Develop and manage an integrated social media editorial calendar to ensure content alignment across other key external channels such as web, blog, and media outreach. • Execute strategic plans and proactively engage the audience in new meaningful ways. • Oversee global governance of all social Media channels and policies. • Identify emerging social media channels with strategic relevance to clients and drive breakthrough experiences with our target audiences. • Manage Social media… Show more • Develop and manage an integrated social media editorial calendar to ensure content alignment across other key external channels such as web, blog, and media outreach. • Execute strategic plans and proactively engage the audience in new meaningful ways. • Oversee global governance of all social Media channels and policies. • Identify emerging social media channels with strategic relevance to clients and drive breakthrough experiences with our target audiences. • Manage Social media tools and platforms to apply a data driven approach to measure impact, identify trends and adapt plans to drive continued growth. • Serve as an effective ambassador across all clients with an appreciation of their unique voices and cultural differences. • Manage an integrated email marketing calendar to ensure content alignment across client’s brand. • Build, edit, and deploy promotional emails for Formative clients. • Develop custom email template designs per brands identity in collaboration with Graphic Designer. • Data collection and analysis of email sends on a bimonthly basis. • Responsible for oversight of paid digital campaigns driving growth and sales objectives. • Develop and deploy paid campaigns as defined by managers and client brand leads. Show less

Ecommerce + Marketing Manager

• Mar 2020 - Aug 2021

• Responsible for annual online sales revenue of over $5,000,000. • Develop Content Strategy for email and social channels, including Instagram, Facebook, and YouTube. • Manage all communication of social media channels including Instagram, Twitter, Facebook, and Youtube. • Plan, coordinate, and execute digital ad creation utilizing Facebook Ads, Google Ads, and Microsoft Ads. • Launched inaugural loyalty/rewards program to drive sales and customer retention with nearly 10,000… Show more • Responsible for annual online sales revenue of over $5,000,000. • Develop Content Strategy for email and social channels, including Instagram, Facebook, and YouTube. • Manage all communication of social media channels including Instagram, Twitter, Facebook, and Youtube. • Plan, coordinate, and execute digital ad creation utilizing Facebook Ads, Google Ads, and Microsoft Ads. • Launched inaugural loyalty/rewards program to drive sales and customer retention with nearly 10,000 members. • Maintain SEO and keyword strategy to ensure optimal Google placement. Show less • Responsible for annual online sales revenue of over $5,000,000. • Develop Content Strategy for email and social channels, including Instagram, Facebook, and YouTube. • Manage all communication of social media channels including Instagram, Twitter, Facebook, and Youtube. • Plan, coordinate, and execute digital ad creation utilizing Facebook Ads, Google Ads, and Microsoft Ads. • Launched inaugural loyalty/rewards program to drive sales and customer retention with nearly 10,000… Show more • Responsible for annual online sales revenue of over $5,000,000. • Develop Content Strategy for email and social channels, including Instagram, Facebook, and YouTube. • Manage all communication of social media channels including Instagram, Twitter, Facebook, and Youtube. • Plan, coordinate, and execute digital ad creation utilizing Facebook Ads, Google Ads, and Microsoft Ads. • Launched inaugural loyalty/rewards program to drive sales and customer retention with nearly 10,000 members. • Maintain SEO and keyword strategy to ensure optimal Google placement. Show less

Membership Manager

• Nov 2018 - Feb 2020

• Manage SIFF membership program by creating membership engagement through events, member screenings, communications, and by creating unique opportunities for SIFF to interact with it’s over 8,000 members resulting in 15% growth in membership. • Produce quarterly newsletter detailing the goings on of the organization and develop SIFF membership “voice” to deepen relationship between SIFF and its over 8,000 members. • Generate excitement for SIFF membership through email and social media… Show more • Manage SIFF membership program by creating membership engagement through events, member screenings, communications, and by creating unique opportunities for SIFF to interact with it’s over 8,000 members resulting in 15% growth in membership. • Produce quarterly newsletter detailing the goings on of the organization and develop SIFF membership “voice” to deepen relationship between SIFF and its over 8,000 members. • Generate excitement for SIFF membership through email and social media campaigns targeting key areas to grow SIFF demographic. • Effectively communicate SIFF’s programs and offerings using SIFF’s voice as well as established specific membership voice. • Create an annual strategic marketing plan for SIFF membership program with detailed programmatic and financial goals for growth—exceeding budgeted goal of $500,000 by at least 6% throughout my tenure. • Coordinate with Programming and Graphic Design departments to create annual fund and membership campaigns throughout the year, which includes copy for direct mail materials, phone campaigns talking points, membership drives, and special events. • Co-founded committee that launched pilot program for year-round SIFF merchandise. • Grow external relationships by working with sponsors and community partners to create unique experiences for exposure.

Membership & Development Associate

• Oct 2016 - Nov 2018

• Established new experiential initiatives to introduce SIFF to new audiences, which included monthly email correspondence to members, traveling programs to bring screenings to new areas, quarterly parties to attract new audiences and steward members, and a monthly movie club. • Led project to aggregate transaction data in order to develop profiles of 2017 and 2018 SIFF ticket buyers to build donor database – 20,000 donors. • Complete membership transactions and mailings, which includes:… Show more • Established new experiential initiatives to introduce SIFF to new audiences, which included monthly email correspondence to members, traveling programs to bring screenings to new areas, quarterly parties to attract new audiences and steward members, and a monthly movie club. • Led project to aggregate transaction data in order to develop profiles of 2017 and 2018 SIFF ticket buyers to build donor database – 20,000 donors. • Complete membership transactions and mailings, which includes: monthly renewal notices, direct mail appeals, weekly member card & benefits mailings, gift processing, and observing trends and variations in any member’s giving history. • Member of Race, Equity, and Social Justice Cohort established to ensure organization’s mission is married to instituting safe and inclusive spaces for all people—Co-founder of committee to establish best hiring practices with a focus on race, equity, and social justice.

Kitchen Manager

• Nov 2015 - Oct 2016

Line Lead

• Jul 2015 - Oct 2015

Line Cook

• Jun 2014 - Jul 2015