Experience

Finery Markets

• Cyprus
• IT Services and IT Consulting
• 1 - 100 Employee

• Customer Success

  • Oct 2022 - Present

  I enjoy the role as as each client's needs are unique, I explain not just what Finery Markets can provide them in terms of crypto liquidity, but also how market structure works, how to better manage their liquidity, and how to reduce their cost of execution. I enjoy the role as as each client's needs are unique, I explain not just what Finery Markets can provide them in terms of crypto liquidity, but also how market structure works, how to better manage their liquidity, and how to reduce their cost of execution.



Sberbank CIB

• Russian Federation
• Investment Banking
• 700 & Above Employee

• Broker products destribution

  • Oct 2018 - Present

  > 1 mln. customers > $200 mln. income > 1 mln. customers > $200 mln. income



Sberbank

• Banking
• 700 & Above Employee

• Sales methodology for Sberbank Premier

  • May 2016 - Sep 2018

  Sale technology development and implementation: * cards & transactions * distance services 27/7 (web + application) * credit cards, loans and mortgages * investments * life insurance Sale technology development and implementation: * cards & transactions * distance services 27/7 (web + application) * credit cards, loans and mortgages * investments * life insurance



BCS Financial Group

• Russia, Moscow

• Head of advertising development

  • Nov 2014 - May 2016

  Achievements: * Merged marketing materials development function for all business lines; * Implemented guidelines for all marketing materials; * Arranged and conducted staff and clients celebration of 20th anniversary of the company. Responsibilities: * manage the department; * plan and control budget execution; * arrange advertising factory operation; * consolidate ad development functions for all businesses; * control outsource and internal resources (deadlines, quality, standard correspondence); * bring initiatives to increase client satisfaction; * prepare briefs and conduct negotiations with suppliers; * participate in tender procedures. Show less



BINBANK. Elixir direct bank

• Russia, Moscow

• Head of advertising department

  • Jan 2012 - Nov 2014

  Achievements: * Launched new banking brand on Russian regional market; * Completed assigned daily KPI of 300 issued cards; * Reached new brand awareness as of 7% in 6 months. Responsibilities: * ATL communications and BTL activities management; * ensure consistent implementation of advertising and promotional campaigns in order to build brand awareness and preference, increase Elixir cards issuance and usage; * lead marketing & promotional activities in line with the plan and corporate guidelines; * run advertising campaigns: define geography, set KPIs, develop creative concept and media mix, prepare media plan, get all approvals in place, make placement, manage the campaign and measure the results; * printed and digital marketing materials development: copywriting, layouts development, production; * research: brand perception and awareness, ad awareness and recommendation index. * purchasing procedures: planning, participants, brief, scoring. * control the marketing budget: payed/committed/planned/fact; * lead team of three marketing professionals: marketing specialist and two designers. Show less



HSBC

• United Kingdom
• Financial Services
• 700 & Above Employee

• Head of retail marketing projects

  • Jul 2010 - Dec 2011

  * retail marketing budget planning and control; * promotion of new and existing products, banking propositions and special offers; * support of sale channels: branches, hunters team, payroll team, web site & ATMs; * premium cards transactions stimulation; * clients events; * friendly branches look, updated POS materials (bilingual) & souvenirs; * cooperation with creative and media planning agencies; * lead team of 3 marketing specialists; * tender procedures initiating and control. Show less



Allianz

• Germany
• Financial Services
• 700 & Above Employee

• Deputy Head of Marketing

  • Apr 2007 - Jul 2010

  * marketing strategy development and implementation; * marketing budget planning and control; * PR and internal communications; * special marketing, advertising and promo projects planning and execution in Moscow & regions; * POS materials production; * cooperation with agencies: tenders, briefing, planning, execution and control; * advertising campaigns efficiency analysis. * marketing strategy development and implementation; * marketing budget planning and control; * PR and internal communications; * special marketing, advertising and promo projects planning and execution in Moscow & regions; * POS materials production; * cooperation with agencies: tenders, briefing, planning, execution and control; * advertising campaigns efficiency analysis.



Deutsche Bank

• Germany
• Financial Services
• 700 & Above Employee

• Marketing manager

  • Apr 2006 - Mar 2007

  * PR: press requests, press conferences, press-releases, publications, interviews, press-clippings, ratings; * e-communications: web-site management: content improvement, relations with headquarter (Frankfurt), in time update process coordination, new tools development, competitors’ monitoring; * special events coordination; * internal & external presentations preparation; * advertising: planning, budgeting, conducting, reporting. Outdoor, print, radio, internet. * PR: press requests, press conferences, press-releases, publications, interviews, press-clippings, ratings; * e-communications: web-site management: content improvement, relations with headquarter (Frankfurt), in time update process coordination, new tools development, competitors’ monitoring; * special events coordination; * internal & external presentations preparation; * advertising: planning, budgeting, conducting, reporting. Outdoor, print, radio, internet.