Experience

Agency for Health Care Administration

• United States
• Hospitals and Health Care
• 200 - 300 Employee

• AHCA FX Operations Review/Marketing Specialist

  • Sep 2023 - Present

  Alachua, Florida, United States Marketing Specialist with the Transformation Team within the Office of Florida Health Care Connections (FX) that contributes to FX Program's communications strategy and tactics that support the team. I provide marketing and communications expertise—creating and curating consistent, connected, relevant messaging aligned with the FX brand. I play a key role in the creation and development of FX Program campaigns, have the opportunity of honing and shaping FX's voice through various communication… Show more Marketing Specialist with the Transformation Team within the Office of Florida Health Care Connections (FX) that contributes to FX Program's communications strategy and tactics that support the team. I provide marketing and communications expertise—creating and curating consistent, connected, relevant messaging aligned with the FX brand. I play a key role in the creation and development of FX Program campaigns, have the opportunity of honing and shaping FX's voice through various communication mediums and vehicles, and equipping internal teams to execute with relevance and excellence. I'm responsible for the following: - Driving the development of creative marketing campaigns to generate and foster adoption in the design, print, and publication of materials for FX. - Curating, developing, and delivering creative key visual and written FX content for awareness, engagement, and outreach in a format that effectively reaches stakeholders. - Actively building and nurturing relationships with FX team members, Agency staff, and other stakeholders to ensure thoughtful and successful collaboration and coordination when producing FX marketing campaigns and communications. - Supporting the casting of FX’s campaign and communication vision to team members and other stakeholders, inspiring enthusiastic support, and driving towards the successful completion of key campaigns. - Cooperating with the appropriate staff to ensure reporting on key information, performance indicators, content management and tracking of communications, and other metrics. - Assisting in the administration and facilitation of webinar, meeting, townhall/roadshow, and workshop activities designed to inform and educate FX stakeholders. - Supporting the management and maintenance of communication responses, established feedback loops, stakeholder information, and FX standards to equip and empower FX teams to express one voice. Show less



O'Steen Brothers, Inc.

• Construction Estimator

  • Jun 2020 - Sep 2023

  Gainesville, Florida, United States Site Work, Underground Utility, and Paving Contractor for Commercial Construction Projects. • Responsible for creating estimates from civil plans for commercial construction projects including reading plans and provided takeoff of materials for stormwater, sanitary and water utilities. • Manage MOT for road closure utilizing FDOT standards. Advance MOT Certified. • Complete Stormwater reports for SWPPP on construction projects including creating the SWPPP plan… Show more Site Work, Underground Utility, and Paving Contractor for Commercial Construction Projects. • Responsible for creating estimates from civil plans for commercial construction projects including reading plans and provided takeoff of materials for stormwater, sanitary and water utilities. • Manage MOT for road closure utilizing FDOT standards. Advance MOT Certified. • Complete Stormwater reports for SWPPP on construction projects including creating the SWPPP plan, acquiring permit and preparing jobsite for inspection. SWPPP Certified. • Manage change orders related to project work out of job scope in addition to completing and submitting paperwork to support execution of work. • Complete forms and file for and execute process with State of Florida for project permits, notice of commencement, notice of intent, background checks, certificate of insurance, and other project related paperwork required. • Coordinate, submit, and track owner direct purchases with vendors for construction project materials. Show less



The Best Restoration

• United States
• Consumer Services
• 1 - 100 Employee

• Sales and Marketing Manager

  • Aug 2018 - Jun 2020

  Gainesville, Florida Area • Responsible for managing marketing programs including advertising campaigns for magazines, TV, digital ads, social media, and creating marketing materials for campaigns. • Performed sales visits to customers and prospects including apartment communities, property management companies, and realtor offices. Marketed company services, provided estimates, closed sales and managed projects to completion. • Managed and executed event marketing through trade shows, community events, local… Show more • Responsible for managing marketing programs including advertising campaigns for magazines, TV, digital ads, social media, and creating marketing materials for campaigns. • Performed sales visits to customers and prospects including apartment communities, property management companies, and realtor offices. Marketed company services, provided estimates, closed sales and managed projects to completion. • Managed and executed event marketing through trade shows, community events, local associations (NCFAA, GACAR, Chamber), and charities. Gainesville Turnover Specialists Manager • Responsible for managing a team of painting, cleaning and maintenance technicians to prepare apartments and homes for new tenants. • Managed process from customer contact to job completion including scheduling estimates, selling jobs, dispatching teams, purchasing materials, tracking job progress, final inspections, and invoicing. Show less



Massey Services, Inc.

• Senior Account Manager

  • Oct 2017 - Aug 2018

  Gainesville, Florida Offering pest control services in Alachua County and Marion County for Multi-Family communities. • Responsible for managing a portfolio of Multi-Family property accounts for pest prevention services and termite protection from Gainesville to Leesburg and tracking all activity in Sales Force. • Conduct client visits on a monthly basis to strengthen relationships, handle issues, and present new services to add revenue. • Develop new prospects by cold calling multi-family properties… Show more Offering pest control services in Alachua County and Marion County for Multi-Family communities. • Responsible for managing a portfolio of Multi-Family property accounts for pest prevention services and termite protection from Gainesville to Leesburg and tracking all activity in Sales Force. • Conduct client visits on a monthly basis to strengthen relationships, handle issues, and present new services to add revenue. • Develop new prospects by cold calling multi-family properties and offering pest prevention services and termite protection. • Network with members of the North Central Florida Apartment Association by attending trade show, luncheons and events to grow relationships and make new contacts with prospective multi-family properties. • Complete inspections for pest infestations and termites to provide proposals for cost of services, including measuring property and completing a report to communicate all finding during inspection. • Close sales with Multi-Family properties for pest and termite services and conduct planning meetings with new clients to outline schedule of services. • Attend weekly training sessions to continually stay informed and educated. Show less



Keller Williams Realty, Inc.

• United States
• Real Estate
• 700 & Above Employee

• Real Estate Agent

  • May 2017 - Sep 2017

  Gainesville, Florida Area Completed 63-hour online real estate course and passed Florida real estate exam to receive my real estate license. Completed the KW University continuing education course "Ignite Your Business" with 12 Ignite power sessions to learn all aspect of the real estate business from prospecting, to completing a contract and closing on a home. Joined the Gainesville Alachua County Association of Realtors and completed all educational course requirements to be inducted as a member on June 22nd, 2017.



MediaEdge Communications

• Canada
• Media Production
• 1 - 100 Employee

• Publisher

  • Jun 2006 - Jun 2017

  Built customer base and transformed company by researching, prospecting, marketing, qualifying, presenting, negotiating and signing agreements with new and existing clients. Presented integrated marketing, advertising, print and digital communication solutions. Organized and managed projects providing design, editing, printing, hosting, and distribution of magazines, directories, e-newsletters and websites for clients. Researched, analyzed, created and launched programs to develop resources for… Show more Built customer base and transformed company by researching, prospecting, marketing, qualifying, presenting, negotiating and signing agreements with new and existing clients. Presented integrated marketing, advertising, print and digital communication solutions. Organized and managed projects providing design, editing, printing, hosting, and distribution of magazines, directories, e-newsletters and websites for clients. Researched, analyzed, created and launched programs to develop resources for revenue generation of membership-based organizations. • Researched, prospected, qualified, and analyzed prospects to project financials for potential profitability of advertising sales for the production of print and digital media. (i.e. AGC Texas Infrastructure magazine, e-newsletter, and website. http://infrastructure.agctx.org/ ) • Conceptualized, developed, and produced comprehensive written materials for magazines, brochures, media kits, web content, social media, proposals and agreements for publishing projects. • Directed and coordinated marketing activities and policies to promote products and services. • Researched, reviewed and presented financial aspects and feasibility of the development of new technology products and services, including budgets, expenditures, team allocation and implementation plan. • Applied project management skills to lead production team for print publishing, website and e-newsletter projects. • Created, analyzed, adjusted and managed pricing, budgets and reports for advertising sales, publishing projects, e-newsletters and websites. • Developed and implemented campaigns for email marketing, websites, online advertising, search engines, direct mail, trade shows, and conferences. • Completed quarterly forecasting and monthly financial reviews of operations. • Applied sales forecasting techniques and strategic planning to verify sales and profitability of products and services. Show less



Three Five Two

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Account Manager

  • Nov 2002 - Jun 2006

  Responsible for contacting sales leads, qualifying prospects, coordinating meetings, writing proposals and closing sales. Consulted with existing clients regarding additional features, functionality, and interactive media needs. Trained and assisted new sales team members with workflow, software, product knowledge and sales techniques. Won “Top Producing Sales Person” award two years in a row by closing over $500,000 in NEW business each year and maintain existing accounts. • Started… Show more Responsible for contacting sales leads, qualifying prospects, coordinating meetings, writing proposals and closing sales. Consulted with existing clients regarding additional features, functionality, and interactive media needs. Trained and assisted new sales team members with workflow, software, product knowledge and sales techniques. Won “Top Producing Sales Person” award two years in a row by closing over $500,000 in NEW business each year and maintain existing accounts. • Started with no training or sales process in place; developed sales process and built client base resulting in over $1.25M in sales in 3 years. • Promoted website development and interactive media design through community events, HTML e-mail marketing, telemarketing, direct mail and trade show campaigns. • Prepared, presented and executed comprehensive written proposals and agreements for custom website design and development projects. • Managed customer expectations within project scope and up sold change orders for additional development. • Generated 25% of company’s yearly revenues for last two years of employment. • Organized, analyzed and maintained prospect database for CRM, project tracking, and completed sales. Show less



e-Builder

• Marketing Manager

  • Feb 1999 - Nov 2002

  Reorganized and implemented corporate marketing plans during down-turning economy for a dot.com company. Coordinated and executed marketing campaigns including direct mail, e-mail, internet, advertising, public relations, seminars and article management. Reported directly to the CEO & President and provided reports and analysis on sales, marketing, industry markets, campaigns, budgets, expenses, trademark issues and website activity. Won outstanding achievement award for accomplishments… Show more Reorganized and implemented corporate marketing plans during down-turning economy for a dot.com company. Coordinated and executed marketing campaigns including direct mail, e-mail, internet, advertising, public relations, seminars and article management. Reported directly to the CEO & President and provided reports and analysis on sales, marketing, industry markets, campaigns, budgets, expenses, trademark issues and website activity. Won outstanding achievement award for accomplishments, attitude, and hard work ethic. • Promoted business products and services through targeted industry market campaigns resulting in the acquisition of new Fortune 500 customers in Retail, Real Estate, Education, Healthcare and Pharmaceutical industries. • Led development of newsletter campaigns involving print and e-mail distribution to prospects and customers. • Organized and managed production of all collateral materials for sales and marketing use. • Created and managed internal sales documents and power point presentations. • Tracked, analyzed, and maintained prospect database for CRM, sales and marketing efforts. Senior Account Manager Qualified prospects through phone, e-mail and Internet marketing activities. Responsible for acquiring key contacts for corporate business prospects and offering professional consulting and program management services. Met and exceeded set sales goals and quotes. Coordinated web-based conferences with multiple corporate managers and presented company products and services for implementation of a web-based project management application. • Developed customer relations through trade shows, seminars, and association networking. • Worked directly with executive team to manage customer accounts, prospect database, qualified opportunities and sales pipelines. • Motivated sales team with positive mental attitude and high energy, fun-loving demeanor. Show less



Naylor Association Solutions (Naylor, LLC)

• United States
• Business Consulting and Services
• 200 - 300 Employee

• Advertising Sales Associate

  • Feb 1998 - May 1999

  Gainesville, Florida Area Managed five publication sales territories in a fast paced, quota and deadline driven sales team environment. Applied sales skills to meet set quotes for advertising sales. Enhanced sales and marketing techniques in a two-week training class. • Researched and prospected multiple industry vertical markets including: construction, education, recreation, chemical, & medical. • Acquired accounts through cold calling, fax marketing, and developing current clients. We did not use e-mail… Show more Managed five publication sales territories in a fast paced, quota and deadline driven sales team environment. Applied sales skills to meet set quotes for advertising sales. Enhanced sales and marketing techniques in a two-week training class. • Researched and prospected multiple industry vertical markets including: construction, education, recreation, chemical, & medical. • Acquired accounts through cold calling, fax marketing, and developing current clients. We did not use e-mail back then. Show less



Alltel Wireless

• United States
• Telecommunications
• 700 & Above Employee

• Outside Sales Account Manager

  • Jan 1996 - Feb 1998

  Gainesville, Florida Area Managed key corporate accounts by analyzing and reporting on account activity, writing proposals for new service, managing cellular equipment, planning key account meetings and marketing at corporate events. Met and exceeded set monthly quotas in a commissioned sales environment. • Produced over quota every month, won awards for being in the top five percent in the southwest market four times in one year. • Planned marketing events to acquire new sales through existing corporate… Show more Managed key corporate accounts by analyzing and reporting on account activity, writing proposals for new service, managing cellular equipment, planning key account meetings and marketing at corporate events. Met and exceeded set monthly quotas in a commissioned sales environment. • Produced over quota every month, won awards for being in the top five percent in the southwest market four times in one year. • Planned marketing events to acquire new sales through existing corporate accounts and networked through Chamber of Commerce Expos and tent sales. • Monitored, maintained and developed new accounts through the application of sales experience including cold calling, CRM, prospecting and target marketing. Show less



Southwestern Company

• Outside Sales Associate

  • May 1993 - Dec 1995

  Greater Nashville Area, TN Learned the principles of salesmanship and success through hundreds of hours of sales and marketing training classes. Applied sales and marketing skills in a door-to-door educational book sales environment working 80 hours per week. Recruited, trained and managed other college students in door-to-door sales. Moved to OH the first year and WI the second year and secured housing. • Developed management and advanced sales techniques in a straight commission sales environment selling… Show more Learned the principles of salesmanship and success through hundreds of hours of sales and marketing training classes. Applied sales and marketing skills in a door-to-door educational book sales environment working 80 hours per week. Recruited, trained and managed other college students in door-to-door sales. Moved to OH the first year and WI the second year and secured housing. • Developed management and advanced sales techniques in a straight commission sales environment selling educational books to parents of K-12 students. • Produced over $12,000 in door-to-door educational book sales during a 13-week summer for two summers and won an award and trip for working 80 hours per week and meeting and exceeding sales goals. Show less