Michael D.
Senior Growth Marketer at Weidenhammer- Claim this Profile
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Bio
Experience
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Weidenhammer
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United States
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Information Technology & Services
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100 - 200 Employee
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Senior Growth Marketer
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Dec 2023 - Present
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Market Development Representative
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Jun 2022 - Dec 2023
Overview Strategy, Technology, Marketing – Weidenhammer is nationally recognized as a digital transformation consulting firm, providing expertise and solutions in business consulting, information technology, and creative services – proudly serving our clients for over 40 years! Weidenhammer serves the digital business and technology needs of clients primarily in the Education, Financial Services, Healthcare, Manufacturing, and Services industries. Weidenhammer provides expertise… Show more Overview Strategy, Technology, Marketing – Weidenhammer is nationally recognized as a digital transformation consulting firm, providing expertise and solutions in business consulting, information technology, and creative services – proudly serving our clients for over 40 years! Weidenhammer serves the digital business and technology needs of clients primarily in the Education, Financial Services, Healthcare, Manufacturing, and Services industries. Weidenhammer provides expertise, platforms and solutions to optimize customer experiences, workforce productivity and operational efficiency – key points of differentiation in today’s digital economy. Customers leverage our expertise to drive innovation and growth in strategic areas including: • Digital Marketing, Design, and Ecommerce • Business Applications and Software • Networking & Communications • Cloud & Computing From Strategy, Design, and Development through Implementation, Support, and Adoption, Weidenhammer is your partner for success in today’s Digital Landscape. To learn more about Weidenhammer, visit our website at www.hammer.net.
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PNC
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United States
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Financial Services
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700 & Above Employee
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Branch Banker
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May 2021 - Jun 2022
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Branch Banker Associate
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Apr 2020 - May 2021
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Freelance Marketing Consultant and Editor
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Jun 2020 - Jun 2022
Businesses often believe that having a big marketing budget is the best way to attract new customers. It's possible to waste immense amounts of time, energy, and effort trying to develop a strategy to stand out in a crowd of competitors, but often ends up sounding like a repeat of companies that came before. I help companies leverage what makes them unique to connect with customers and drive growth. Whether it's providing an audit of the competitive landscape, helping identify a… Show more Businesses often believe that having a big marketing budget is the best way to attract new customers. It's possible to waste immense amounts of time, energy, and effort trying to develop a strategy to stand out in a crowd of competitors, but often ends up sounding like a repeat of companies that came before. I help companies leverage what makes them unique to connect with customers and drive growth. Whether it's providing an audit of the competitive landscape, helping identify a company's unique selling proposition, or creating and executing a content marketing strategy, I strive to work with companies to help them achieve success. Show less
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1SEO Digital Agency
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United States
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Advertising Services
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1 - 100 Employee
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Writer
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Jan 2020 - Aug 2021
As one of the leading digital marketing agencies in the United States, 1SEO serves as a one-stop shop for businesses of all sizes looking to connect with their clients. Through web design, SEO management, online advertising, content creation, and more, 1SEO works with clients to create a marketing strategy that will help their businesses better serve their customers. When a client wants to integrate blogs and press releases into their marketing strategy, they need content that reflects… Show more As one of the leading digital marketing agencies in the United States, 1SEO serves as a one-stop shop for businesses of all sizes looking to connect with their clients. Through web design, SEO management, online advertising, content creation, and more, 1SEO works with clients to create a marketing strategy that will help their businesses better serve their customers. When a client wants to integrate blogs and press releases into their marketing strategy, they need content that reflects their expertise and what they offer potential customers. I research how a client positions themselves in their respective industry, then distill a piece of technical advice into something clients can easily access. Show less
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House Manager
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Aug 2018 - May 2020
Greater Philadelphia Area Perelman Quadrangle manages event spaces at the University of Pennsylvania and provides logistical and management support for everything from conferences to lectures to local summer camps, to graduations. Each event's stakeholders has their own unique vision for how the event should unfold, and I worked with each of them to find the core experience the event was supposed to convey to attendees, and then did what was necessary to make that message clear.
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Woden
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United States
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Business Consulting and Services
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1 - 100 Employee
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Team Lead
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Jan 2019 - Mar 2020
Greater Philadelphia Area Woden helps businesses develop a clear, compelling story and align all they do around that message. In a time where challenges across industries are more complex than ever, the simplicity of a powerful story becomes a catalyst for changing the conversation in a business's favor. I work with clients to help them discover their core purpose and use those insights to craft recommendations on how to implement that message across their business. In the process, I uncover new opportunities for… Show more Woden helps businesses develop a clear, compelling story and align all they do around that message. In a time where challenges across industries are more complex than ever, the simplicity of a powerful story becomes a catalyst for changing the conversation in a business's favor. I work with clients to help them discover their core purpose and use those insights to craft recommendations on how to implement that message across their business. In the process, I uncover new opportunities for clients to spread their message, ranging from internal alignment to marketing to creating an effective product road map that helps them stand out from the competition. Show less
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Pond Lehocky Giordano, LLP
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United States
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Law Practice
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1 - 100 Employee
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Marketing Assistant
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Aug 2016 - Jan 2018
2005 Market Street, Philadelphia PA 19103 As one of the biggest workers' compensation law firms in Philadelphia, Pond Lehocky Stern Giordano battles on behalf of injured and disabled workers against insurance companies. The marketing department served as an in-house agency for the firm and its sister, Disability Justice, and consequently needed to be as efficient as possible in its marketing and executive functions. Within weeks of starting, I built infrastructure that enabled quicker, more organized execution of departmental… Show more As one of the biggest workers' compensation law firms in Philadelphia, Pond Lehocky Stern Giordano battles on behalf of injured and disabled workers against insurance companies. The marketing department served as an in-house agency for the firm and its sister, Disability Justice, and consequently needed to be as efficient as possible in its marketing and executive functions. Within weeks of starting, I built infrastructure that enabled quicker, more organized execution of departmental functions, and shortly thereafter became one of the major researchers at the firm. Show less
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University of Pennsylvania
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United States
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Higher Education
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700 & Above Employee
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Undergraduate Research Assistant in the Lab of Dr. Robert DeRubeis
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Jun 2015 - Jun 2016
Dr. Robert DeRubeis's lab focuses on how the treatment of depression and comorbid disorders can be personalized to ensure the most efficient and efficacious outcomes for patients, including what mechanisms of psychotherapy can be optimized to facilitate those outcomes. From the start, I began learning the ins and outs of social science research and used those skills to generate analyses of provided data sets. I dug into the literature on anxiety, depression, and research methodology to… Show more Dr. Robert DeRubeis's lab focuses on how the treatment of depression and comorbid disorders can be personalized to ensure the most efficient and efficacious outcomes for patients, including what mechanisms of psychotherapy can be optimized to facilitate those outcomes. From the start, I began learning the ins and outs of social science research and used those skills to generate analyses of provided data sets. I dug into the literature on anxiety, depression, and research methodology to validate and cross-reference conclusions against accepted assumptions of the psychology research community. Show less
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Education
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University of Pennsylvania
Bachelor’s Degree, English -
University of York
Bachelor’s Degree, English Literature (British and Commonwealth), Politics -
Science Leadership Academy
High School Diploma, 3.88