Michael Cresta

Director Asset Management at J. Loew and Associates, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
West Chester, Pennsylvania, United States, US

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5.0

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Gregory Guest, MBA

Michael Cresta is an outstanding client who is always professional, personable, and delivers quality results. I have been working with him for nearly 4 years and his firm, Walnut St. Labs, have been helping us with our digital marketing, SEO, and graphic design needs. Michael always goes above and beyond the stipulations of our contracts in order to deliver results that exceed our stakeholder's expectations. Michael has an excellent team in place and clearly knows how to hire and manage great talent. He is someone I trust personally & professionally and I would work with him again and recommend others do the same.

LinkedIn User

I was privileged enough to work for Michael Cresta, as he hired me as a Media Buyer for Stream Companies. Even though I only reported to him for about 6 months, after he was promoted to Vice President of Strategic Partnerships, he still continued to mentor me professionally. He's someone I could always go to with any questions or concerns, and he always watched out for me, as well as all of the people he supervised. I appreciate everything he did for me, and I would love to work with him again in the future.

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Experience

    • United States
    • Accounting
    • 1 - 100 Employee
    • Director Asset Management
      • Nov 2021 - Present

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Co-Founder
      • Sep 2018 - Present

      Collab was formed to work within a defined set of deliverables designed to provide the most value and revenue impact to our clients. This philosophy allows clients to accurately measure our performance based on predetermined and documented key performance indicators. Our deliverables are focused on these main categories: Digital/Traditional Advertising/Marketing, Website Development/Management, Social Media, Google Ads and Analytics. We will deliver business intelligence that drives overall conversions and revenue predictability. This includes ensuring each client’s infrastructure is stable, integrated and optimized for growth. Collab has the executive team available for our clients so they feel confident in outsourcing these critical positions and maintain a cohesive working environment. Show less

    • United States
    • Computers and Electronics Manufacturing
    • Chief Operating Officer
      • Sep 2017 - Aug 2019

      We put it all on the line to develop the perfect product. We were sick of overpriced, oversized speakers with mediocre sound and weak bass, so we decided to build BumpOut. We recognized that powerful speakers were too big to take with you because they need space or an internal chamber to generate bass. That's why every speaker you’ve ever seen is bulky like a water bottle or box. The solution is our patented Expansion Mode. With the push of a button, the center of BumpOut expands, creating the space needed for jaw dropping bass and powerful sound from a speaker that fits in your pocket. We assembled a killer team and have worked our a** off to create a premium speaker with powerful sound that's built to go with you. Show less

  • Walnut St. Labs and 23 North Digital
    • West Chester Pennsylvania
    • Chief Operating Officer
      • May 2015 - Aug 2018

      Walnut St. Labs and 23 North Digital are not your typical digital agency. We help our clients utilize social, mobile, media (traditional and digital) to develop their content marketing strategy. Our strength is using the best of technology, video, content, storytelling and product strategy to create awareness and make a difference. Walnut St. Labs and 23 North Digital are not your typical digital agency. We help our clients utilize social, mobile, media (traditional and digital) to develop their content marketing strategy. Our strength is using the best of technology, video, content, storytelling and product strategy to create awareness and make a difference.

  • Windward Advertising
    • Malvern, PA 19355
    • Co-Founder
      • Aug 2012 - Mar 2016

      Windward Advertising....Navigating clients through the world of advertising. Windward is a full service, digitally integrated advertising agency with just the right mix of old school and new school philosophies. Our agency has a solid creative core, is digitally integrated in the truest sense to provide clients with a game plan that is understandable, measurable and accountable. We combine media buying prowess born from a deep understanding of the traditional mediums of Radio, TV, Print and OOH along with new non-traditional mediums including Paid Search, Display Advertising, Mobile, Website Development, Search Engine Optimization and Social Media. Show less

    • United States
    • Research
    • 1 - 100 Employee
    • Chief Business Officer
      • Apr 2013 - Dec 2014

      Media Analytics is a market research and intelligence company that provides competitive and prescriptive analysis for the direct response and retail industries in the United States and Australia. Media Analytics has built an extensive line of products and services that turn information into insight, allowing our clients to maximize and optimize their business. Lead post acquisition team to launch a new platform providing an unprecedented access to Direct Response Television data. Media Analytics is a market research and intelligence company that provides competitive and prescriptive analysis for the direct response and retail industries in the United States and Australia. Media Analytics has built an extensive line of products and services that turn information into insight, allowing our clients to maximize and optimize their business. Lead post acquisition team to launch a new platform providing an unprecedented access to Direct Response Television data.

    • Broadcast Media Production and Distribution
    • Vice President of Sales and Marketing
      • Aug 2008 - Mar 2010

      Soundwriters was established in 1998. It specialized in bilingual closed captions, multilingual subtitles, language dubbing/lip sync, language translation, transcription, conversions, duplication, digitizing and encoding services in SD andvHD formats. Specialized in fast turn around services and created ready for air captioned masters in SD & HD same day. Directed all aspects of sales and marketing including establishing goals and metrics. Worked with existing relationships with core vendors to reduce fixed cost of goods. Grew client base by 38% in 2009. Utilized existing industry relationships to build new revenue. Responsible for relationships with truTV, DIY, HGTV, A&E, Biography, Fine Living, History Español, Lifetime, Comedy Central, PBS, FUSE, Sci Fi and Spike TV. Some of the programs we caption and/or encode (in SD & HD) same day include: Speeders Fight Back Principal’s Office South Park Dog The Bounty Hunter Flip This House Biography series Turbo Dogs Parking Wars Helped grow market penetration to a nationwide presenence. Show less

    • Vice President of Media Sales
      • Jan 2000 - Aug 2008

      WizeBuys TV is a National Infomercial Network in approximately 50 million households nationwide. We worked with the Top 25 performing infomercials in the country. Co-founded and successfully managed affiliate and media inventory sales for this company for 8 years. Instrumental in growing the network footprint from 6 hours of distribution to 24/7 within 2 years. Achieved an inventory sell out for 5 consecutive years. Oversaw the traffic schedule and maintained an error free status. WizeBuys was ultimately purchased by a private capital investment firm. WizeBuys TV is still thriving in the industry...although the faces have changed, the relationships that were created along the way have not. I still maintain the great relationships started over 12 years ago. Show less

    • Co-Founder & Owner
      • Aug 2004 - Nov 2006

      Purchased exisiting establishment, liquor license, real estate and fully renovated it to become the areas first Sports Bar. Oversaw entire renovation from permits to architecture drawings to equipment installation. Responsible for top level management and bottom line revenue accountability. Successfully worked together with industry partnerships to market and ultimately sell The Landing Zone for a positive ROI. Purchased exisiting establishment, liquor license, real estate and fully renovated it to become the areas first Sports Bar. Oversaw entire renovation from permits to architecture drawings to equipment installation. Responsible for top level management and bottom line revenue accountability. Successfully worked together with industry partnerships to market and ultimately sell The Landing Zone for a positive ROI.

Education

  • West Chester University of Pennsylvania
    BS in Liberal Studies, Criminal Justice, Speech Communication, Public Administration
    1985 - 1990

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