Michael Clitheroe FIH CMgr MCMI
General Manager at Balmer Lawn Hotel- Claim this Profile
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Polish Limited working proficiency
Topline Score
Bio
Credentials
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Fellow
Institute of Hospitality -
ILM 3
Institute of Leadership and Management
Experience
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Balmer Lawn Hotel
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United Kingdom
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Hospitality
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1 - 100 Employee
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General Manager
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Jul 2015 - Present
GM of this Stunning 4 silver-star Country House Hotel. 54 bedrooms, 6 Function rooms, indoor and outdoor pool, comprehensive leisure facilities, Saltus Spa, 2 rosette fine dining restaurant. Delivering a new era and realising the hotels potential; yeilding over £1million extra sales on top line in just three years. Restructure and reposition the hotel to enable it to emerge confidently into the luxury four star hotel market. Steering capital reinvestment to ensure profitable returns are made. Projects include the extension of function rooms, extension to the spa, bedrooms and communal areas. Wholesale changes on logo and branding, website, the restaurant and outside spaces. Creating a beloved and engaging workplace through developing my inspiring management and teams to carry these changes through to completion.
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General Manager / Non Equity Director
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Oct 2012 - Oct 2015
- Operating as Owner/Manager with total accountablity for business profitability- Created a bespoke luxury top end destination venue for hospitality and 2 rosette dining - Development of all revenue streams from loss to break even and eventually profit.- Redesign and deployment of brand, website, e-commerce, sales & marketing strategy, databases- Designed and installed a new operating system for the accounts and business KPIs- Driven Room profit margins by 30%+ to 87% - Driven Food profit margins by 20%+ to 64%- Driven Beverage and Wine margins by 30%+ to a current combined 65%- Increase annual rooms division to 70% occupancy.- Strong segment led sales initiatives and purchasing controls- Future business opportunities highlighted and executed to develop sales:-- Design and build a new function room with private patio- Design and build outside Bar and BBQ area complete with heated awnings and patio umbrellas - Purchase land next to the Hotel and developed for the use of kitchen garden and hotel livestock- Produced ROI plans for future business development including a Micro Brewery - Development of a strong community based presence and regional reputation for excellence in gourmet food and drink and service to boot.
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Bowood Hotel, Spa and Golf Resort
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United Kingdom
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Hospitality
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1 - 100 Employee
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General Manager
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Sep 2011 - Oct 2012
General Manager of the resort; a 43 room hotel, Queenwood Lodge 4 bedroom butler serviced cottage, 2 rosette fine dining restaurant, brasserie, 18 hole championship golf course, luxury spa.- Developing M&E segments within the resort through sales management and business development - covering 24 HR and Day meetings, weddings, social functions, Corporate and Society Golf and Christmas.- Increasing Room revenue through dip dates management, flash sales, 3rd party contribution, on line offers, competitors analysis, forecasting. - Developed business plans with departments for 2011 / 12 / 13 to include hard and soft KPIs. -Recovered the hotel from an AA warning to deliver 82% four star with 2 rosettes within first 6 months- Produced an ROI for two new treatments rooms and then built them - successfully delivering 75k to the bottom line in the first year- increased the wedding licence capacity from 50 to 160 in turn increasing the average wedding over 12 months from £4,5k TO £9,5k- Produced an ROI for Queenwood Lodge to be self catering and then refurbished it. Doubling the net contribution in the first year.- Directed golf and spa marketing and new memberships to include cross polination of weaker areas in the business- Developed ESP systems for C&B, F&B and SPA increasing stock security and revenue streams- Produced the resorts 4th financial year budget with the financial director, £4.6M T/O with £1.1M in room revenue, £1.8M in food and drink revenue.- Monitoring weekly flash reports of the business - Sales, staff costs and variable costs etc- Running end of year 38% wage cost for the resort and 70% GP for both food and liquor - Set a strong HR programme in place to inprove retention/standards/morale- Chaired weekly / monthly Heads of Department meetings / Estate Management meetings and 1-2-1's with Lord Lansdowne
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FJB Hotels
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United Kingdom
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Hospitality
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1 - 100 Employee
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General Manager
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Sep 2010 - Sep 2011
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Hillbrooke Hotels
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United Kingdom
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Hospitality
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1 - 100 Employee
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General Manager
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Mar 2009 - Sep 2010
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FJB Hotels
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United Kingdom
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Hospitality
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1 - 100 Employee
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Food and Beverage Director
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Mar 2005 - Mar 2009
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Education
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Solent University
BA (Hons) 2:1, Leadership and Management -
Bournemouth and Poole College
AVCE in Hospitality & Catering Management -
Ferndown Upper School