Michael Cevasco
V.P of Sales at Lone River Beverage Company- Claim this Profile
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Bio
Experience
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Lone River Beverage Company
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United States
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Food and Beverage Services
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1 - 100 Employee
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V.P of Sales
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Jul 2019 - Present
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Uinta Brewing Company
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United States
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Food and Beverage Services
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1 - 100 Employee
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Director of National Accounts East at Uinta Brewing Company
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Mar 2018 - Jul 2019
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National Chain Account Manager
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Feb 2017 - Jul 2019
Responsible for: Publix, SE Grocers, Wal Mart, ABC, Harris Teeter, Rouses, Ingles, Food Lion, Cost Plus World Market, Delhaize, Ahold, Food City, HEB, Spec's, Lowes, Earth Fare, Whole Foods, Murphys Oil, AAFES, Nexcom, Taco Mac, Brass Tap, Schnucks, Hy-Vee and Disney World.Market Covered: TX, LA, MS, AL, TN, GA, VA, NC, SC, FL, KY, MD, IL, AR
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California Cider Company
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United States
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Food and Beverage Services
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1 - 100 Employee
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South East Regional Manager
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Apr 2014 - Mar 2017
•Manage 11 distributors in 6 states (MS,AL,TN, GA, SC, FL) including inventory control, product ordering, product shipping, marketing, brand growth, focus in the on/off premise and the completion of monthly/annual business sales goals with distributors.•Gained new distributors in states not currently carrying the Ace portfolio. From initial meetings, brand presentations, price and tax set ups to setting up rights with the state and distributor. Currently in Miller, AB and Wine houses.•Brought a declining market of 220K a year in sales to 900K in first year.•Focus on National Accounts to gain shelf space for the South East. Publix, Whole Foods, Kroger, Winn Dixie/Bi-Lo, Brass Tap, World of Beer, Taco Mac, Disney World, ABC, Food Lion, Food City, Universal Studios and Ingles.
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Pabst Brewing Company
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United States
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Food & Beverages
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200 - 300 Employee
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Central Florida Area Manager
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Oct 2008 - Mar 2014
• Responsible for the management of distributors in my designated territory, including forecasting, inventory control and the completion of monthly/annual business goals. • Managed a marketing budget of 220k and 2 employees. Delegated funds between employees for maximum ROI.• Directed new brand product development and placement of Primo, South Hampton and Blast by Colt.45. Achieved top market for Primo and Blast in the southeast region.• Developed a declining market achieving +15% growth within 2 years.• Prepared and designed quarterly and annual planning presentations for distributors using analytical data to plan out sales and marketing goals for each distributor.• Constructed local marketing initiatives to complement the national strategy.
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Sales Representative
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Apr 2007 - Sep 2008
Managed South Texas area and in one year grew the market by 30% while exceeding goals for profit margins.Responsible for gaining new distribution in all sectors of on and off premise businesses throughout the southern part of Texas.Assisted with National Accounts in adding new distribution at HEB's round table meetings and putting in seasonal POS programs for HEB and Spec's.Managed eight wholesalers and conducted meetings and seminars involving brand performance, quarterly budgeting, advertising and new POS programs. Managed and educated distributor personal.
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Roma Foods
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Ireland
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Food and Beverage Manufacturing
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1 - 100 Employee
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Area Manager
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Sep 2005 - Mar 2007
Supervised 52 accounts involving sales, order entry, penetrating accounts and visiting each account weekly while at Roma Foods.Maintained monthly sales goals and grew new business by 2 or more new accounts a month. Supervised 52 accounts involving sales, order entry, penetrating accounts and visiting each account weekly while at Roma Foods.Maintained monthly sales goals and grew new business by 2 or more new accounts a month.
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Education
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Sam Houston State University
BFA degree, Graphic Design and Advertising -
Universidad Iberoamericana, Ciudad de México