Michael Casner

Director of Marketing at Allied Modular Building Systems, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Experience

    • United States
    • Construction
    • 1 - 100 Employee
    • Director of Marketing
      • Jan 2023 - Present

    • United States
    • Financial Services
    • 300 - 400 Employee
    • Project Manager
      • Jan 2021 - Present

      Initially hired to streamline operations by building and integrating a CRM and later branched out to drive results in the areas of marketing, advertising, and lead generation. Spearheaded social media campaigns, created content for posts, edited and posted videos, developed landing pages, and established ad and drip campaigns targeting clients, realtors, and future investors. Oversaw multiple budgets of up to $250K. KEY CONTRIBUTIONS - Built and launched a CRM that streamlined client communications and boosted productivity by approximately 25%. - Delivered training to 50+ team members via seminars and manuals while clarifying the direct benefits of the new CRM, garnering high levels of buy-in from end users and elevating the average loan officer profits by 22%. - Created ads on FB and IG, generating new sales leads and driving company growth. - Designed a second CRM to replace the first due to unprecedented company growth - improved drip campaigns, effectively tracked all leads, and enabled robust reporting. Show less

    • Marketing Director
      • Apr 2020 - Mar 2022

      Founded and headed digital marketing campaigns spanning management of social media, website, CRM, and eCommerce platforms to promote rapid growth. Managed monthly content calendar, composed content for social media posts, built the Shopify website, and progressed operational projects that facilitated key business functions. Reported directly to the Founder and CEO, led a team of five marketing professionals, and managed a budget of up to $100K. KEY CONTRIBUTIONS - Acquired two major accounts, each worth up to $14M, with high-end retailers by creating impressive pitch decks. - Researched market trends and designed new ad campaigns that involved influencers and outpaced the competition, driving sales. - Set up and administered a Shopify page and built a webhook that linked the page with the inventory management system, virtually eliminating order errors and expediting the ordering process. Show less

    • United States
    • Travel Arrangements
    • 700 & Above Employee
    • Branch Manager
      • Oct 2016 - Apr 2020

      Spearheaded daily operations and delegated tasks and duties while facilitating training and performance management of crossfunctional teams spanning sales, drivers, fleet managers, and mechanics, totaling 125+. Kept ahead of rental schedules by running next-day reports and planning inventory accordingly. Oversaw a fleet of 8K vehicles and 250+ regular client accounts. KEY CONTRIBUTIONS - Initially hired in sales and swiftly promoted to Assistant Manager within six months and subsequently, Branch Manager within 18 months, culminating in the oversight of eight stores. - Accelerated sales and fleets by up to 13% at each location through delivering sales and other training sessions, professionally developing a strong team that earned multiple promotions within the company. - Regained a lost client, a Ford dealership, that had a balance due with Enterprise: applied strong interpersonal and relationship-building skills to win back the account, along with a bank check for the amount owed. - Upheld high-quality customer service standards, maintaining customer service scores above the 90th percentile at the San Diego Airport location. - Captured the highest employee retention rates by meeting with team members to determine how to best manage and reward them for good performance. Show less

    • Photographer
      • 2011 - May 2017

      Taking photos of cars from car shows, drifting events, racing events and everything else car related. Taking anywhere from 500 to 5000 pictures at an event to make sure it is properly covered. Editing the photos using Adobe Photoshop to ensure the best quality for our customers. Taking photos of cars from car shows, drifting events, racing events and everything else car related. Taking anywhere from 500 to 5000 pictures at an event to make sure it is properly covered. Editing the photos using Adobe Photoshop to ensure the best quality for our customers.

    • United States
    • 1 - 100 Employee
    • House boy
      • May 2012 - Jul 2016

    • Customer Service Manager
      • 2008 - 2013

      Redesigned company’s website. Educated salesmen to ensure their full knowledge of products. Created advertisements for websites, print ads, television, and radio. Maintained all forms of social media. Customer service manager. Redesigned company’s website. Educated salesmen to ensure their full knowledge of products. Created advertisements for websites, print ads, television, and radio. Maintained all forms of social media. Customer service manager.

Education

  • University of Oregon
    Bachelor of Arts - BA, Marketing
    2012 - 2016

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