Experience

Challenge Dairy Products, Inc.

• United States
• Dairy Product Manufacturing
• 100 - 200 Employee

• President

  • Feb 2020 - Present

  Dublin, CA



Blue Diamond Growers

• United States
• Food and Beverage Services
• 700 & Above Employee

• Global Head of Marketing

  • Nov 2017 - Feb 2020

  Sacramento, California Area Lead brand strategy and marketing execution for all of Blue Diamond's consumer division including Snack Almonds, Almond Breeze and Nut Thins.



Speck Products

• United States
• Manufacturing
• 1 - 100 Employee

• VP of Marketing

  • Mar 2013 - Nov 2017

  San Mateo, CA Promoted from Director in 2014 - Oversee marketing team of 12 members including: Product Marketing, Creative Services, eCommerce, PR/Events, Communications and Brand Messaging. Lead holistic marketing, campaigns, and GTM efforts for new device launches and design centers.



Symantec

• United States
• Software Development
• 700 & Above Employee

• Global Marketing Director Core Products : PC, Mac, Mobile Security

  • Jul 2010 - Mar 2013

  Mountain View, CA Global Consmer Marketing - Norton Core Security Products across all channels. Lead an experienced team of product marketers responsible for the $2+Bn Norton PC, Mac and Mobile and Multi-platform products. Develop holistic go to market programs for retail, OEM, online and iSP channels. Drive new capabilities through the organization including category captain, killer claims, customer first messaging reinvention, path to purchase, brand equity, partner reinvention building joint value



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Brand Manager

  • Jul 2008 - Jul 2010

  Cincinnati, Ohio Area Managed the global brand design & development for the $1Bn+ Pringles brand, responsible for the innovation strategy and product development, global communication strategies, brand portfolio and architecture. Led a large cross-functional team, multi-million budgets and 5+ agencies. •Led transformational product innovation from consumer insights and concept development, to technology platforms and packaging design Created the first digital strategy for the Pringles brand including… Show more Managed the global brand design & development for the $1Bn+ Pringles brand, responsible for the innovation strategy and product development, global communication strategies, brand portfolio and architecture. Led a large cross-functional team, multi-million budgets and 5+ agencies. •Led transformational product innovation from consumer insights and concept development, to technology platforms and packaging design Created the first digital strategy for the Pringles brand including integrated social media, Pringles.com overhaul, SEO/SEM strategies, display advertising and digital partnerships, resulting in winning the first Gold Cannes Cyber Lion for P&G in 2009 and creating a top 5 Facebook brand page for Pringles with over 22 million fans/likes. •Created a new brand architecture and visual identity for the Pringles driven by deep consumer insights and a P&G “Best in class” framework resulting in highest purchase intent scores ever seen in the category.

• Brand Manager

  • Dec 2006 - Jul 2008

  Geneva Area, Switzerland Global Design Manager - Clairol, Londa, Kadus Professional. Hair Color Led the global Clairol Professional hair color team and group of products (Clairol, Kadus, Londa), developing 3+ new product launches per year, from ideation to concept development, communication strategy and development, to go-to-market strategies, including distribution, pricing and trial strategies. •Managed a major 100+ SKU brand re-launch, creating a new visual identity, brand architecture and product line-up… Show more Global Design Manager - Clairol, Londa, Kadus Professional. Hair Color Led the global Clairol Professional hair color team and group of products (Clairol, Kadus, Londa), developing 3+ new product launches per year, from ideation to concept development, communication strategy and development, to go-to-market strategies, including distribution, pricing and trial strategies. •Managed a major 100+ SKU brand re-launch, creating a new visual identity, brand architecture and product line-up, driving a turnover increase of 17% in the first year while reducing complexity by 62%. •Revitalized the brand with the development and qualification of a new global equity, redefining the brand characteristics, through extensive consumer trial barrier understanding. •Oversaw white space expansion of the brand into Eastern Europe and Latin America, with the use of a new distribution model.

• Brand Manager

  • Jun 2003 - Dec 2006

  Geneva Area, Switzerland Global Design - Sebastian Professional Created and launched Sebastian as a super-premium hair care and styling brand, from conception, formulation, packaging design, qualification to communication strategy development. Drove the roll-out in Europe, including brand positioning, pricing and go-to-market strategies, including extensive print, retail and PR campaigns. •Resulted in the biggest launch in 5 years, with a 3 point incremental profit increase for the global Sebastian business in… Show more Global Design - Sebastian Professional Created and launched Sebastian as a super-premium hair care and styling brand, from conception, formulation, packaging design, qualification to communication strategy development. Drove the roll-out in Europe, including brand positioning, pricing and go-to-market strategies, including extensive print, retail and PR campaigns. •Resulted in the biggest launch in 5 years, with a 3 point incremental profit increase for the global Sebastian business in the launch year, and 54% net sales increase in the European market in the second year. •Managed joint business planning and customer programs across diverse and numerous salon retailers, creating the first consumer-pull program in the Professional division. •Achieved unprecedented PR coverage and won multiple international awards for the brand design and packaging.



Mattel, Inc.

• United States
• Manufacturing
• 700 & Above Employee

• Brand Manager

  • May 2001 - Jun 2003

  Greater Los Angeles Area Barbie Global Promotions and Partnerships (Mainline Dolls) and Barbie Consumer Products (Licensing Programs) Managed the Girls Division customized retail programs, for leading retailers including; Wal*Mart, Target, Toys’R Us Developed and executed strategic business development plans (pricing, promotion, forecasting/performance tracking) for Barbie in key retailers; Wal*Mart, Kmart, Target and Sears. •Directed key retailer presentations, placement and promotional strategies to sustain… Show more Barbie Global Promotions and Partnerships (Mainline Dolls) and Barbie Consumer Products (Licensing Programs) Managed the Girls Division customized retail programs, for leading retailers including; Wal*Mart, Target, Toys’R Us Developed and executed strategic business development plans (pricing, promotion, forecasting/performance tracking) for Barbie in key retailers; Wal*Mart, Kmart, Target and Sears. •Directed key retailer presentations, placement and promotional strategies to sustain long term growth including; Wal*Mart auditorium meetings and in-store Programs, Target customized programs, Sears softlines programs and joint online programs

• Senior Brand Manager

  • Apr 2000 - Apr 2001

  Toronto, Canada Area Sr. Brand Manager - Barbie Licensing Canada Ran Barbie Consumer Product Division in Canada, leading the charge to develop Barbie as a leading lifestyle brand for girls in Canada, by instigating new awareness initiatives. •Grew the business by over 45% in net sales •Negotiated 20 new and 8 renewed deals with licensees in expanding categories. Oversaw and approved licensees’ product development, pricing and placement strategies ensuring the Barbie creative vision was instilled in over… Show more Sr. Brand Manager - Barbie Licensing Canada Ran Barbie Consumer Product Division in Canada, leading the charge to develop Barbie as a leading lifestyle brand for girls in Canada, by instigating new awareness initiatives. •Grew the business by over 45% in net sales •Negotiated 20 new and 8 renewed deals with licensees in expanding categories. Oversaw and approved licensees’ product development, pricing and placement strategies ensuring the Barbie creative vision was instilled in over 50 licensees.



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Product Manager

  • Aug 1997 - Mar 2000

  Montreal, Canada Area Product Manager - Mass Cosmetics (Promoted from Associate Product Manager in 1999) Managed portfolio Face, Eye and Seasonal products with a multi-million dollar media budget. Directly responsible for portfolio management, pricing strategy, forecasting and collaboration with US counterparts on product development, as well as leading TV and print advertising campaigns with external agencies. •Grew the business by 27% in net sales over a 3 year period. •Delivered 4 product lines and 8… Show more Product Manager - Mass Cosmetics (Promoted from Associate Product Manager in 1999) Managed portfolio Face, Eye and Seasonal products with a multi-million dollar media budget. Directly responsible for portfolio management, pricing strategy, forecasting and collaboration with US counterparts on product development, as well as leading TV and print advertising campaigns with external agencies. •Grew the business by 27% in net sales over a 3 year period. •Delivered 4 product lines and 8 product line extensions into the marketplace, 3 of which became top 5 ranked cosmetic lines in the market. •Management training program included a 6 month Retail Sales experience. Show less