Michael Burch
Events/Influencer Manager at Altra Running, a VF Company- Claim this Profile
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Bio
Credentials
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USATF Level 1 Coaching Certified
USATFJul, 2017- Nov, 2024
Experience
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Altra Running, a VF Company
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United States
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Sporting Goods Manufacturing
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100 - 200 Employee
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Events/Influencer Manager
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Mar 2020 - Present
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Field Service Representative
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Feb 2018 - Mar 2020
Utilizes knowledge of key growth areas to maximize potential, while planning event activations in the Northeast territory.Effectively utilizes Altra brand ambassadors by sharing knowledge, fostering open communication, and inclusion in event activations.Lead Marketing Project team to cultivate discussion and creation of attainable marketing goals for Field Service team. Increase brand awareness and enthusiasm throughout Northeast territory by managing and strengthening account relationships. Consistently strives to maximize return on investment while staying within a set budget.Establish and maintain individual field service organizational and information systems.
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Assistant Store Manager
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Aug 2013 - Jul 2017
Successfully delivered proof of concept for a subsidiary of Dick's Sporting Goods Store- True Runner - a store serving recreation to elite runners.Develop and solidify business-to-business relationships with area health, exercise and food retailers, and vendors to stage retail events and promotions, to engage customers beyond their in-store buying experience. Foster strong community presence through the development and implementation of various running programs tailored to all runner levels. Grew program participation by 300% over 4 years. Using expertise and fit technology, identify and match customers with the proper footwear, ensuring customer satisfaction and repeat purchases. Responsible for store management, including: inventory control and loss prevention; recruit, select and train store staff; and, opening and closing duties.
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DICK'S Sporting Goods
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United States
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Retail
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700 & Above Employee
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Sales Team Lead
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Sep 2006 - Aug 2013
Managed footwear inventory from distribution center to store storage to approachable marketing displays. Responsible for staff schedules, training and delegation of responsibilities to ensure proper coverage and a positive customer shopping experience. Worked closely with customers to ensure proper footwear selection and all needs were met. Managed footwear inventory from distribution center to store storage to approachable marketing displays. Responsible for staff schedules, training and delegation of responsibilities to ensure proper coverage and a positive customer shopping experience. Worked closely with customers to ensure proper footwear selection and all needs were met.
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Education
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Rhode Island College
Bachelor of Applied Science - BASc, Business, Management, Marketing, and Related Support Services