Experience

UWG

• United States
• Advertising Services
• 100 - 200 Employee

• Director Project Management

  • Nov 2016 - Present



GlobalHue

• Head of Project Leadership

  • Aug 2013 - Jun 2016

  Leading 350+ employees in two offices across 10 accounts yielding increased productivity, improved workflow process, better communication and team building. Implemented best practices relative to PMI standards, lead issues management, resourcing allocations, new hire training, intern management, vendor and freelance integration. Facilitate Executive Leadership Team reporting and financial forecasting for improved workflow and greater profitability. Minimized resource redundancies and improved production efficiencies and overall P&L by functioning in cross department leadership roles providing account services leadership for several agency clients and new business, and serving as the agency’s digital producer.



Vestal Group

• Project Director and Operations

  • Mar 2010 - Aug 2013

  Lead all technical operations in developing a $3M affinity platform which coupled thousands of retail and consumer offers with a robust database, marketing and reporting capabilities. Secured and managed all vendor contracts and relationships responsible for coding the database and content management platform, e-commerce functionality, metrics and analytics reporting, general ledger and transaction integration, end-user interface and customizations, sponsor integrations and transactions, hosting requirements, managed services and help desk implementation. Lead in design, reviews and approvals for all wireframes, use cases, IA and vendor integrations. Managed all sales force and marketing staff, platform training and documentation, and financial accountability.



Energi Interactive

• Interactive Project Director,

  • Jan 2008 - Mar 2010

  Co-founded GlobalHue’s digital subsidiary company responsible for all digital marketing needs for agency clients and other independent clients for both offices (NYC and DET). Established unique position as digital leaders in the multicultural advertising segment receiving award for Best Multicultural Campaign of the Year. Grew business from 2 to 14 clients within three year period creating $1.5M in revenue and additional revenue for GlobalHue. Primary lead for managing of all project plans, work and communication between Energi and Agency partners including digital strategy deployment, ongoing communication, problem resolution, finance management and resource management support. Executed from conception to final reporting OLA campaigns consisting of Flash and Rich Media banners, websites, mobile, eCRM projects, and direct mail. Notable results include Navy micro-website development garnering 21 Navy officer contracts, accelerated travel bookings by 47% for Bermuda Department of Tourism and Jet Blue, producing an African-American targeted website for Walmart and building a partnership with Ancestry.com that increased African-American perceptions by 20%, outperforming Target, McDonald’s and Allstate during Black History Month, and award winning flash banner campaign for 2010 Census. Development of templates, process and vendor management support system to execute work for both offices. Architected GlobalHue’s intranet website leading to higher social engagement, team building and productivity across office teams.



GlobalHue

• Group Account Director

  • Apr 2003 - Dec 2007

  Managed all department teams across offices in developing brand marketing plans for Navy, American Airlines and Corona accounts, as well as directing new account development for the company’s Detroit headquarters including QSR and other spirit brands. Grew Navy account revenue 34% in a three year period with success in achieving Navy recruitment goals year over year, expanding their reach to a larger footprint and growing their digital presence via social and online experiences. Invited to Pentagon to speak on importance of multicultural segments and share strategies for achieving success in recruitment. Expanded American Airlines audience reach via implementing national media broadcast exposure and targeted social platforms maintaining flat budgets. Optimized production efficiencies launching a national print and radio campaign yielding six elements for each medium, the largest in their history in targeting African-American consumers. Architected a digital platform for reaching African-American potential travelers creating an online professional/social travel network, the first of its kind (produced under new agency). Lead all strategic planning, creative execution and client relations for various spirit brands and special assignments. Established a mentorship program to mentor candidates for managerial growth wherein candidates were identified and assigned to relevant mentors, key leadership skills training was provided, and a plan was executed by candidates as grooming for leadership and executive positions.

• Account Supervisor/Account Manager

  • Mar 2001 - Apr 2003

   Lead successful vehicle launches for several nameplates increasing brand relevance, market share and ROI with African-American segment. Evaluated market opportunities against product/brand goals for development of targeted advertising, new media and sponsorship activations. Generated, presented and implemented effective advertising objectives and strategies for respective brands and business units. Supervised all aspects of African-American targeted communications from advertising, media, and research to public relations and promotional activity. Key liaison with general market AORs and sister agencies to maintain strategic synergies and achieve integrated programs. Managed three direct reports plus direct a team of media, creative and public relations personnel. Responsible for managing and assigning account staffing and Agency compensation plans based on Client needs.Brought to market and launch of Verizon’s pre-pay service with multicultural youth segments founding their FREEUP brand. Created and implemented strategies to target the urban youth segment via media and advertising vehicles. Managed creative development, budgets and production of television, print and radio campaigns. Supervised day-to-day account activity for media, production and finance.



UWG

• United States
• Advertising Services
• 100 - 200 Employee

• Management Supervisor

  • Jan 1999 - Feb 2001

   Met regularly with Production/Creative/Traffic/Project Management/Media/Events/PR to coordinate agency efforts on behalf of assigned clients/accounts Lead and supervised account team on all facets of all assignments and is the client interface for all day to day deliverables  Maintained senior level Client and partner agency relationships Developed a complete understanding of the marketplace (competition, customers, etc) Lead cross-functional teams in ideation sessions Developed presentations to educate internal and external Clients on the business Served as advocate/ambassador for the brand Effectively presented and sold concepts / plans in the absence of the Account Director, creative, and media teams Supervised project timelines and budget matters Worked closely with planning and their supervisor on strategy and go to market plan Partnered with research and managed research assignments with minimal supervision Prepared and presented strategic briefs, POV and other marketing documents