Michael Boerum
Sales and Marketing Manager at Beckley's RVs- Claim this Profile
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Topline Score
Bio
Credentials
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HTML Essential Training
LinkedInJul, 2023- Sep, 2024 -
Social Media Marketing Foundations
LinkedInMay, 2023- Sep, 2024 -
Content Marketing Foundations
LinkedInApr, 2023- Sep, 2024 -
Digital Marketing Foundations (2021)
LinkedInJan, 2023- Sep, 2024
Experience
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Beckley's RVs
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United States
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Automotive
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1 - 100 Employee
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Sales and Marketing Manager
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Jun 2019 - Present
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Account Executive
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Oct 2018 - May 2019
- Second month of employment, achieved second ranked in sales among 80 sales representatives: +317% GP/245% Revenue - Fourth month in, top 3 ranking of sales: +329% GP/+224% Revenue - Year-to-date to plan: 192% GP/131% Revenue - Research and explore inefficiencies and prove alternative solutions - Manage account base of over 2,000 customers - Second month of employment, achieved second ranked in sales among 80 sales representatives: +317% GP/245% Revenue - Fourth month in, top 3 ranking of sales: +329% GP/+224% Revenue - Year-to-date to plan: 192% GP/131% Revenue - Research and explore inefficiencies and prove alternative solutions - Manage account base of over 2,000 customers
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Manager Finance
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Apr 2016 - Jun 2018
- Grew departmental revenue from $2.2M to $2.8M in first year through simplifying processes and elevating business’ methodology. On track for 10% growth in 2nd year- Increased Customer Service Satisfaction from 74.4% to 85.6% in first year by up-scaling customer’s time and experience with enhanced turnovers and closings - current department’s CSI was 98.99% at my departure- Furnished loan options by qualifying, researching, and exploring client’s credit- Clarify client’s needs and provided aftermarket solutions and services Show less
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Senior Sales Representative
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Nov 2003 - Mar 2016
- Built and managed customer base of over 4,000 customers- Sales win ratio of 28% on average for 15 years (industry average <20%)- Top Monthly Sales Representative 3-5 times per year- Multiple Top Yearly Sales Rep (career average 17% over goal)- Sustained Top Money Maker year-to-year (revenue 10-20% over average)- Accessed potential customer’s wants and needs and facilitated successful negotiations to not only supply viable options, but also win the client’s business- Streamlined sales and office procedures that resulted in company-wide efficiencies Show less
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Hospitality Partners
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United States
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Hospitality
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1 - 100 Employee
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Operations Manager
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Aug 2000 - Feb 2003
- Organized and implemented hotel's first revenue management platform to successfully increase and maximize profitability. - Executed interviews and arranged events ranging from small boardroom meetings to large weddings. - Prospected and secured new business accounts. - Oversaw hotel's IT and reservation systems. - Organized and implemented hotel's first revenue management platform to successfully increase and maximize profitability. - Executed interviews and arranged events ranging from small boardroom meetings to large weddings. - Prospected and secured new business accounts. - Oversaw hotel's IT and reservation systems.
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Restaurant Manager
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Jan 1998 - Jul 2000
- Conducted interviews and arranged events ranging from small business meetings to large weddings. - Oversaw restaurant and party planning operations. - Developed new influential ideas for restaurant's event planning strategies to deliver higher profits. - Conducted interviews and arranged events ranging from small business meetings to large weddings. - Oversaw restaurant and party planning operations. - Developed new influential ideas for restaurant's event planning strategies to deliver higher profits.
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Education
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Frederick Community College
Associate of Science - AS, Mathematics and Computer Science