Michael Boerum

Sales and Marketing Manager at Beckley's RVs
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Contact Information
Location
Frederick, Maryland, United States, US

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Bio

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Credentials

  • HTML Essential Training
    LinkedIn
    Jul, 2023
    - Sep, 2024
  • Social Media Marketing Foundations
    LinkedIn
    May, 2023
    - Sep, 2024
  • Content Marketing Foundations
    LinkedIn
    Apr, 2023
    - Sep, 2024
  • Digital Marketing Foundations (2021)
    LinkedIn
    Jan, 2023
    - Sep, 2024

Experience

    • United States
    • Automotive
    • 1 - 100 Employee
    • Sales and Marketing Manager
      • Jun 2019 - Present
    • Account Executive
      • Oct 2018 - May 2019

      - Second month of employment, achieved second ranked in sales among 80 sales representatives: +317% GP/245% Revenue - Fourth month in, top 3 ranking of sales: +329% GP/+224% Revenue - Year-to-date to plan: 192% GP/131% Revenue - Research and explore inefficiencies and prove alternative solutions - Manage account base of over 2,000 customers - Second month of employment, achieved second ranked in sales among 80 sales representatives: +317% GP/245% Revenue - Fourth month in, top 3 ranking of sales: +329% GP/+224% Revenue - Year-to-date to plan: 192% GP/131% Revenue - Research and explore inefficiencies and prove alternative solutions - Manage account base of over 2,000 customers

    • Manager Finance
      • Apr 2016 - Jun 2018

      - Grew departmental revenue from $2.2M to $2.8M in first year through simplifying processes and elevating business’ methodology. On track for 10% growth in 2nd year- Increased Customer Service Satisfaction from 74.4% to 85.6% in first year by up-scaling customer’s time and experience with enhanced turnovers and closings - current department’s CSI was 98.99% at my departure- Furnished loan options by qualifying, researching, and exploring client’s credit- Clarify client’s needs and provided aftermarket solutions and services Show less

    • Senior Sales Representative
      • Nov 2003 - Mar 2016

      - Built and managed customer base of over 4,000 customers- Sales win ratio of 28% on average for 15 years (industry average <20%)- Top Monthly Sales Representative 3-5 times per year- Multiple Top Yearly Sales Rep (career average 17% over goal)- Sustained Top Money Maker year-to-year (revenue 10-20% over average)- Accessed potential customer’s wants and needs and facilitated successful negotiations to not only supply viable options, but also win the client’s business- Streamlined sales and office procedures that resulted in company-wide efficiencies Show less

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Operations Manager
      • Aug 2000 - Feb 2003

      - Organized and implemented hotel's first revenue management platform to successfully increase and maximize profitability. - Executed interviews and arranged events ranging from small boardroom meetings to large weddings. - Prospected and secured new business accounts. - Oversaw hotel's IT and reservation systems. - Organized and implemented hotel's first revenue management platform to successfully increase and maximize profitability. - Executed interviews and arranged events ranging from small boardroom meetings to large weddings. - Prospected and secured new business accounts. - Oversaw hotel's IT and reservation systems.

    • Restaurant Manager
      • Jan 1998 - Jul 2000

      - Conducted interviews and arranged events ranging from small business meetings to large weddings. - Oversaw restaurant and party planning operations. - Developed new influential ideas for restaurant's event planning strategies to deliver higher profits. - Conducted interviews and arranged events ranging from small business meetings to large weddings. - Oversaw restaurant and party planning operations. - Developed new influential ideas for restaurant's event planning strategies to deliver higher profits.

Education

  • Frederick Community College
    Associate of Science - AS, Mathematics and Computer Science
    1994 - 1996

Community

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