Experience

IVT Network, an Informa business

• Book and Periodical Publishing
• 1 - 100 Employee

• Delegate Sales

  • Jun 2008 - Present

  Drive the improvement of market position and the achievement of financial growth via the definition of long-term organizational strategic goals, building key customer relationships, generating leads, identifying business opportunities, negotiating and closing deals, and maintaining knowledge of current market conditions.• Consistently achieve all goals for revenue, profitability, market penetration, productivity and customer service; track account status and leads using ACT. • Raise awareness of conferences and increase enrollment through collaboration with executive leadership to develop and implement annual operating plans to grow business.• Identify new market opportunities and create strategies to penetrate those markets; establish new sources of revenue and expand existing business relationships to generate additional revenue.• Analyze trends and adjust go-to-market strategy as needed to stay ahead of competition.• Ranked #1 of 8 revenue generators every year from 2008 to 2015; strategically restored the company to prominence under the umbrella of the Advanstar/UBM conference brand.• Achieved a 10-year company high of $1.5M in sales ($250K above quota) in 2010.• Attained $1.45M ($200K above quota) in 2011 despite a 60% reduction in prospective conference attendees.• Achieved >100% increase in sales on annual events from 2008 to 2015 by utilizing social media to identify prospects and track previous and qualified participants’ migration through the industry. • Resuscitated dormant market to increase new business by 200% within the first 6 months and ~350% over the first year; developed new business pipeline to produce >$500K year over year.