Michael Atsu Ametameh

Business Development and Marketing Manager at Crowncity Technologies Limited
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Contact Information
us****@****om
(386) 825-5501
Location
Accra, Greater Accra Region, Ghana, GH
Languages
  • English Professional working proficiency
  • French Elementary proficiency
  • Russian Elementary proficiency
  • Ewe Native or bilingual proficiency
  • Twi Native or bilingual proficiency
  • Ga Native or bilingual proficiency
  • Hausa Native or bilingual proficiency
Skills

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Bio

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Credentials

  • Inclusive Digital Economic Development
    Digital Frontiers Institute
    Apr, 2022
    - Oct, 2024
  • Business Acumen for Project Managers
    PMP Certification Training | Online Classroom Training
    Jul, 2021
    - Oct, 2024
  • ACCA Skills Level
    ACCA

Experience

  • Crowncity Technologies Limited
    • Ghana
    • Software Development
    • 1 - 100 Employee
    • Business Development and Marketing Manager
      • Feb 2022 - Present

      I lead the Business Development and Marketing department of the organization where I am responsible for creating, developing and supporting high value strategic partnerships with Financial Service Providers and Distribution Partners. I manage and grow our product portfolio in line with CCT’s business model, by deploying the technology stack that connects entrepreneurs and consumers to our platform. I drive collaboration and shared consciousness with all internal cross functional teams to ensure all legal, regulatory, data, product, development, customer insights, finance and operations requirements are carefully considered to achieve revenue goals and manage risk. I also develop social media strategy and execute in collaboration with the broader team and ensuring branding consistency amongst all external documents and marketing initiatives. Show less

  • Emergent Payments Africa
    • Ghana
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Resident Advisor
      • Feb 2020 - Jul 2021

      This was a project between Emergent Payments Africa and Oxford Policy Management (UK) with funding from MasterCard Foundation. Savings at the Frontier project aims to improve the financial inclusion of low-income individuals and communities in sub-Saharan Africa. I add capacity to participating Financial Service Providers to support the deployment of the Maximus platform across Financial Service Providers respective portfolio of savings groups, savings led loan groups and individual savers in rural and peri-urban areas of Ghana. Show less

  • Bayport Savings and Loans PLC
    • Business Development Manager, Workplace Banking
      • Oct 2018 - Dec 2019

      My primary responsibility for this position is to market and sell Workplace banking products through the Workplace delivery platform. Workplace refers to alignment with employers to offer Bayport products and services to their employees through the course of employment and benefit offerings as a preferred partner. I engage company management, evaluate financial product and service needs, and determine the appropriate Bayport solutions to address those needs. Present appropriate product and service offering, negotiate terms and direct placement of products with the respective client under an arrangement that is mutually beneficial. Responsible for establishing new workplace banking relationships, and maintaining and growing existing relationships; while adhering to broader consumer and commercial segment strategies. Show less

    • Branch Manager
      • Sep 2015 - Sep 2018

      In this role, I was responsible for growing branch profitability through service, income generation and cost management with a team of twenty-two strong personalities. My greatest accomplishment was building a confident and knowledgeable team resulting in improved customer relations. By this effort, the branch exceeded most of the key performance indicators set by retail unit and became the team synonymous with exemplary leadership and service.

  • The Consolidated Bank of Ghana (formerly The Beige Bank)
    • Relationship Manager
      • Jan 2013 - Aug 2015

      Responsible for building and managing Assets (Loans) and Liabilities (Deposits) portfolio of small and medium enterprise businesses, corporate and institutional clientele across branches to impact positively on the institutional bottom- line. Responsible for building and managing Assets (Loans) and Liabilities (Deposits) portfolio of small and medium enterprise businesses, corporate and institutional clientele across branches to impact positively on the institutional bottom- line.

  • VisionFund Ghana
    • Client Service Manager
      • Nov 2010 - Dec 2012

      Provided leadership to a team of branch staff to deliver the social and business objectives of the branch. Provided leadership to a team of branch staff to deliver the social and business objectives of the branch.

  • Options Microfinance Ltd
    • Finance Officer
      • Sep 2009 - Oct 2010

      Responsible for providing financial guidance and support to clients and colleagues so they can make sound business decisions. Responsible for providing financial guidance and support to clients and colleagues so they can make sound business decisions.

Education

  • University of Ghana
    Bachelor’s Degree, Sociology
    2003 - 2007

Community

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