Experience

Myasthenia Gravis Foundation of America, Inc.

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Vice President of Marketing & Communications

  • Jun 2020 - Present

  As Vice President of Marketing and Communications, I passionately lead all external, global promotion and awareness initiatives - amplifying the amazing work and value that MGFA provides to those diagnosed with Myasthenia Gravis and everyone in the MG community. My roles and responsibilities include building/executing on marketing & communications strategy, development & fundraising leadership, messaging & brand alignment, media relations, social engagement, content & creative, website performance, digital marketing and campaign creation, and the use of technology & apps for fundraising, community building, and wider global awareness. Show less



Stratus Technologies

• United States
• Software Development
• 400 - 500 Employee

• Director of Global Communications & Brand

  • Sep 2019 - Jun 2020

  I led all global corporate communications, brand elements, content creation, customer recognition, and public relations campaigns and results across the Americas, EMEA, and APAC regions. I worked with a talented team of marketing and communications professionals to drive awareness and demand generation while amplifying Stratus' value and results for our customers and partners. My goal was to make Stratus the leading provider and partner for Edge Computing and Digital Transformation solutions for engineering, industrial, financial, biotechnology, and city infrastructure organizations around the world. My expertise focused on developing content and creative, global promotions, customer recognition and case studies, social media, public relations, crisis communications, developing and driving brand and messaging, and overarching management and project planning across our worldwide markets. Show less



National Brain Tumor Society

• Non-profit Organizations
• 1 - 100 Employee

• Chief Marketing & Communications Officer

  • Jul 2015 - Aug 2019

  I took great pride in leading, directing, and executing on proactive, creative, multi-channel communications and marketing programs for this leading, fast-paced healthcare/patient-focused non-profit to drive awareness, brand, engagement and advancement revenue. I loved mentoring a creative team focused on awareness, branding, and lead generation, and my work drove increased enrollment, mindshare, and engagement across donor, stakeholder, volunteer, and supporter segments. I am a trusted team leader that builds and executes on vision, strategy, planning elements, and key performance indicators to achieve goals. I aligned and navigated a complex set of internal teams and diverse external groups to guarantee brand/message and content consistency. - Grew supporter enrollment by 30,000 contacts through persuasive storytelling. - Increased fans/followers by 30% through digital/social engagement. - Generated more than $11 million in fundraising revenue across programs and events. - Surpassed end-of-year appeal by more than 100% three consecutive years. - Revamped functional team structure to achieve strategic plan alignment and results. - Generated 80+ earned media articles in nationals and trades with 1 billion impressions. - Led 20 external non-profits/institutions in building messaging platforms/videos/events. - Organized successful Gray Gala, program launches, Brain Tumor Experience, Biden events. - Launched multiple programs and products including clinical trials that generated 6,000 searches. - Awarded National Brain Tumor Society “Team Impact” for outstanding leadership. Show less



Harte Hanks

• United States
• Advertising Services
• 700 & Above Employee

• Director, Marketing & Communications

  • Feb 2008 - Jul 2015

  I planned and executed on creative, multi-channel marketing, communications, and social media campaigns for global, 8,000 person firm to drive client and data software division lead generation, awareness, and revenue. I partnered with senior executives across globally-disparate clients and multiple, complex internal departments/units. My work strengthened and deepened brand identity through creative, persuasive storytelling and data and I launched more than 20 software product and service suites across all client segments. I managed our social media and content bureau as well as all media relations and investor relations responsibilities including executive preparation. I was responsible for career development and results of marketing and telesales team members and managed a $3 million communications budget. - Increased top-of-funnel marketing leads by 30% in one year. - Generated $26 million in annual pipeline with 472 new qualified leads. - Contributed $5 million in revenue. - Generated top tier earned media coverage and increased news creation by 40%. - Wrote/managed 80 blogs and placed 10 bylined articles for top tier trade press. - Secured ‘Leader’ position in Gartner, Forrester, Bloor industry analyst reports. - Selected as member of Extended Executive Team for Lean Thinking process for Quality. - Earned Harte Hanks Outstanding Performance and Trillium Excellence in Marketing awards. Show less



VISTAGY, Inc.

• United States
• Professional Training and Coaching
• 700 & Above Employee

• Corporate Communications Manager

  • Jan 2006 - Feb 2008

  I built and managed international corporate communications programs to increase positive exposure and drive lead generation efforts. My responsibilities included developing strategic positioning, key messaging, and event plans to communicate differentiators and competitive advantage. I worked with global customers to strengthen relationships, drive case studies, and qualify references and prepared top executives for speaking and media opportunities. I also wrote sales and online content, case studies, website copy, emails, and product pieces for customer/prospect consumption while managing our visibility at international trade shows. - Proposed VISTAGY’s first editorial roundtable and one-on-one's resulting in 50 stories. - Launched more than 10 new products and solution suites. - Helped design new corporate website and wrote solutions and product copy. - Secured executive feature profiles in broadcast, technology, aerospace, and engineering media. - Increased number of news releases by more than 100% in first year. Show less



Lois Paul & Partners

• United States

• Senior Account Manager

  • Feb 1997 - Jan 2006

  I was a senior client contact and strategic campaign/team leader at a fast-paced B2B, life sciences, and high technology public relations agency. I partnered with senior client executives to develop messaging, positioning, and pitches for aggressive media campaigns. I also leveraged strong relationships with national, local, broadcast, and trade journalists to drive earned media coverage. I coached and mentored team members, established key performance indicators for account teams, generated new business, managed budgets and reported on all activity and results for clients, and led client pitch teams to increase agency revenue. - Launched more than 50 new business-to-business software and hardware products. - Led award-winning product review programs resulting in more than 100 positive reviews. - Selected as founding member of the LP&P industry analyst relations practice. - Secured 300 editorial and analyst meetings at international IBM/Lotusphere event. Show less



IKON Office Solutions

• Retail Office Equipment
• 700 & Above Employee

• Account Manager

  • Feb 1992 - Mar 1994

  Sales leader and primary client contact for legal services company. I managed clients relationshiops at more than 100 law firms across the greater Boston area. Sales leader and primary client contact for legal services company. I managed clients relationshiops at more than 100 law firms across the greater Boston area.