Michael Allardyce
Director, Multi-Platform Content at NBC Sports Chicago- Claim this Profile
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Credentials
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15 Secrets Successful People Know about Time Management (getAbstract Summary)
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How to Make Strategic Thinking a Habit
LinkedInNov, 2020- Sep, 2024
Experience
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NBC Sports Chicago
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Director, Multi-Platform Content
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Mar 2018 - Present
• Manage content creation specific to our various web, mobile and social platforms • Lead team creating unique, entertaining content that performs on multiple platforms including social channels and engages viewers/fans throughout the day • Manage the editorial voice and tone of all elements published on website, mobile and social platforms • Outline strategy, goals, KPIs and creative direction of digital content • Create content strategies for tentpole sports events, and work with Sales to monetize content and marketing for effective promotion • Analyze data trends to develop content strategies to drive user engagement for web and social media platforms • Manage budget, including staff expenses and allocated corporate costs • Oversee all digital-specific third-party partnerships • Manage Multi-Platform relationships with team partners including White Sox, Blackhawks, and Bulls
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FanSided
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United States
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Spectator Sports
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400 - 500 Employee
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Senior Director, Editorial Operations
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Aug 2016 - Mar 2018
• Managed an editorial team of eight full-time editors,150 contributors• Developed and executed content strategies for a network of 300 different sports and entertainment sites• Established KPIs for content strategies and monthly traffic• Managed content and revenue partnership with Sports Illustrated• Analyzed data to identify trends in web traffic to maximize monetization of tentpole event content strategies
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Managing Editor, FanSided.com
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Jan 2015 - Aug 2016
• Managed an editorial team and desk of contributors• Created and executed content strategies for tentpole events• Developed branded content segments like Heat Check
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Editor, FanSided.com
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Oct 2013 - Dec 2014
• Managed contributor team• Planned and executed content strategies for tentpole events• Created content and edited posts from contributors
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Assistant Editor, FanSided.com
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Jun 2013 - Oct 2013
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Senior Editor, NFL Spin Zone
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Jan 2013 - Jun 2013
Wrote and edited general NFL articles, ranging from breaking news to features and tentpole event coverage. Oversaw social media platforms, managed a team of freelancers, assigned stories to writers and managed team communication tools.
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Staff Writer, NFL Spin Zone
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May 2012 - Dec 2012
Covered the NFL as a writer, covering breaking news, writing SEO-targeted articles and executing written content for tentpole events like training camp, the season and the playoffs.
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Sports Illustrated
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United States
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Book and Periodical Publishing
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300 - 400 Employee
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MMA Writer
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Jul 2016 - Dec 2017
Wrote weekly MMA column. Covered events with previews and post-event recaps. Wrote weekly MMA column. Covered events with previews and post-event recaps.
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The Topps Company
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United States
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Manufacturing
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300 - 400 Employee
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Write
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May 2012 - Dec 2012
Wrote nuggets for the Topps app, providing daily content ranging from news, quirky stories to tweets. Wrote nuggets for the Topps app, providing daily content ranging from news, quirky stories to tweets.
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WFAA
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1 - 100 Employee
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Blogger
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Aug 2012 - Sep 2012
Wrote sports articles on a freelance basis. Wrote sports articles on a freelance basis.
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Education
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University of Oklahoma
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Jesuit Dallas
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Wilton High School