Experience

Mizuno Oceania Corporation

• Australia
• Sporting Goods
• 1 - 100 Employee

• Marketing Manager

  • Jan 2022 - Present

• Marketing Executive

  • Jan 2019 - Present

  DIGITAL/BRAND MARKETING*Lead the development of Digital Marketing Campaigns utilising key digital channels including social media, eDM, affiliate marketing and search during key sale periods, product launches and brand Marketing campaigns for all categories. *Manage and brief content for all social media accounts (Facebook & Instagram)*Initiate activities that drive the growth and followership of Instagram and Facebook accounts.Post campaign analysis and reporting including consumer behavior and consumer path to purchase.*Management of the Digital and Brand Marketing budget *Working alongside digital agency and Val Morgan media to implement major branding campaign promoted via the VMO active (Gyms) and Shop (Shopping centres) networks.*Ensure all content internal and external is inline with global brand guidelines. SPONSORSHIP/EVENTS *Manage Mizuno sponsorship portfolio including athletes from; Super Netball, AFL, Rugby, Soccer, tennis, running and triathlon as well as managing partnerships with sporting associations such as Netball Queensland/NSW and the Australian Paralympic Team. *Drive the process of recruiting, signing, preparing & managing athlete contracts.*Work with ambassadors and sporting associations to produce digital and social content.*Manage the sponsorship budget and product allocation. *Organise and brief photography sessions with sponsored athletes. *Manage all Mizuno sponsored events, trade shows and conferences by being the lead communicator of information to key stakeholders, pre event set up support and post event reporting.TRADE MARKETING*Assess and manage trade marketing opportunities that arise with retail partners such as Rebel Sport and other specialty retailers. This includes the activation of instore product launch POS material and campaign sales. *Oversee the production of trade marketing asset tool kit for all sports (ie; POS, Digital, Social Media) Show less

• Marketing Coordinator

  • Nov 2016 - Present

  SPONSORSHIP & EVENTS*Manage the Mizuno running ambassador program (Predominantly Running & Triathlon) *Be the main point of contact for athletes, ensure they are up to date with product.*Manage all Mizuno sponsored events, trade shows and conferences *Maintain the event calendar and budget and delegate staffing requirements*Manage Promo Item portfolio – this includes stock control, sourcing and re-ordering *Manage sponsorship requirements for Queensland Reds rugby & Netball Victoria partnerships. PRODUCT MARKETING / DIGTIAL*Manage product marketing opportunities for the ball sports category (including; Digital, events, POS and other activations)*Manage Mizuno Instagram account as well as driving digital opportunities for ball sport categories. Show less



The Goodyear Tire & Rubber Company

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Integrated Marketing Coordinator

  • Aug 2015 - Nov 2016

  (Goodyear Autocare, Dunlop Superdealer, Wholesale - Non Aligned Major Accounts Australia & New Zealand) • Working with the marketing, product, pricing & the legal team on delivering national Campaigns during key selling periods. • Supporting franchisees & licensees with a variety of Local Area Marketing initiatives to improve brand awareness in the local community. • Managing assets for the LAM co-op program, revising various LAM materials in the form of TVC, radio, newspaper ads, billboards and POS. • Scripting & revising audio proofs for national radio campaigns aired on leading commercial stations and branding ads on programs such as AFL trade radio. • Liaising with our digital agency to complete changes to content on each of the retail banners websites. • Preparing the Social media calendar to create posts that help generate customer engagement. • Assist with trade marketing campaigns & incentive programs. • Sponsoring tasks, including being a direct contact for the companies brand ambassador. • Leader of the Marketing department’s monthly team building event, this includes sourcing venues, activities & liaising with suppliers to produce this monthly team-building event. • Daily monitoring of Goodyear Autocare & Dunlop Superdealers website traction and data using Google Analytics. • Processing invoices using SAP; including raising purchase orders & goods receipting invoices upon approval. • Generating competitor landscape reports • Monitoring our retail stores Google my business pages, liaising with our digital agency to make changes and updates as required. • Coordinate the production of the 2016 Dunlop Superdealer & Goodyear Autocare calendars provided to customers nation wide. Show less



Total Tools

• Australia
• Retail
• 400 - 500 Employee

• Marketing Assistant

  • Dec 2012 - Aug 2015

  • Coordinate and produce the company’s monthly national catalogue in a variety of formats • Prepare creative briefs and provide on going feedback to in-house and external graphic designers for numerous types of marketing material. • Assist the digital marketing team in the development of the new online store. • Managing the in store POS material budget during national campaigns. • Develop and Implement continuous improvements to further enhance the national catalogue. • Liaise with a team of product managers & assistants to ensure that all catalogue feedback is received and processed efficiently and on time. • Liaise with suppliers to gain knowledge and key features and benefits of relative products in the catalogue. • Communicate to franchisees and managers with a briefing of up coming national campaigns. • Implemented a new process to improve the marketing collateral POS program. Making ordering items much simple and efficient. • Provide assistance to franchisees and managers for any POS enquiries • Evaluate and negotiate quotes from the companies printing vendors. • Assist the production of the two annual supplier conferences by organising particular activities/events such as trade shows & gala dinners. • Organise material for conferences, this includes Flags, signage, banners & awards. • Writing and approving scripts for “Call to Action” radio ads. • Assist the Local Area Marketing coordinator in developing local area marketing initiatives. • Manage the brands uniform program; this includes reviewing and updating items on the program and briefing new stores of the uniform guidelines. Show less



Westside Indoor Sports

• Spectator Sports

• Marketing and Promotions Assistant

  • Feb 2012 - Dec 2012

  • Development and implementation of local area marketing plans and strategies • Communicating with our sports contact list keeping them up to date the with latest news and offers • Assist in developing and re-designing advertising and promotional flyers & posters • Database building - research and collect data from various sporting club websites. • Website general administration & maintenance tasks • Writing and organising nightly fixtures and game times for umpires and players • Reception duties including answering phone calls, customer enquiries. • Sales assistant for the centres sports equipment store. • Handling customer transactions, payments and invoices • Manage and organise weekly fixtures and teams • Programming results and publishing them on the companies website Show less