Experience

London Dynamics

• United Kingdom
• Software Development
• 1 - 100 Employee

• Executive Chairman & CEO

  • Oct 2019 - Present

  London, United Kingdom Driving conversion for online shopping by 50-200% with the worlds most capable Augmented Reality solution. No integration and no app needed. Straight from ANY website. We serve the world AR like YouTube serve video's.



Valdsgaard & Partners

• Founder and CEO

  • Sep 2018 - Dec 2021

  Den Haag We help business transform in the digital age by fully capturing today's opportunities.



IKEA

• Netherlands
• Retail
• 700 & Above Employee

• Senior VP Digital Transformation

  • 2012 - 2018

  As senior executive at the global headquarter, I lead the creation of IKEA’s first global digital and innovation strategy. That helped us transforming the IKEA business model from a traditional brick and mortar retailer into creating a seamless customer focused shopping experience throughout all touch points. I created Digital Innovation labs both internally and externally and ran the traditional IT department for a while. Through my incredible drive and by constantly being… Show more As senior executive at the global headquarter, I lead the creation of IKEA’s first global digital and innovation strategy. That helped us transforming the IKEA business model from a traditional brick and mortar retailer into creating a seamless customer focused shopping experience throughout all touch points. I created Digital Innovation labs both internally and externally and ran the traditional IT department for a while. Through my incredible drive and by constantly being forward thinking I introduced more emerging technologies into IKEA and stimulated our business to focusing on the constant change of our business environment. I also created direct impact by building digital assets and applications both consumer facing and internal systems. The most known application was ‘IKEA Place’ that I build and launched globally within 10 weeks with an amazing team of pioneers in the tech industry - winning 14 awards.

• Senior VP Customer Relations

  • 2009 - 2012

  Globally responsibility for customer relations at IKEA Created the movement of IKEA going from Customer Service into Customer Experience with the customer truly in the center of decision taking.

• General Manager Burbank CA, United States

  • 2006 - 2009

  Final responsible for 500+ co-workers and more than 150+million budget. Received outstanding leadership recognition with a score of 92% (external benchmark 58%).

• General Manager Haarlem, The Netherlands

  • 2003 - 2006

  Build up the brand new IKEA Haarlem store from construction site to 35.000m2 commercial space. Hired 400+ co-workers working directly under me and my leadership team.

• Logistic Manager

  • 2001 - 2003

  Worked in-dept with high volume logistics and efficient goods flow and received the first 96% approval rating in the world.

• Sales Manager

  • 1999 - 2001

  Daily operation of multiple sales departments managing co-workers, sales and profit steering.



Bilka, Salling Group

• Denmark
• Retail Groceries
• 700 & Above Employee

• Sales and Department Manager

  • 1993 - 1999