Michael Legg
Vice President at AMA at UGA - American Marketing Association at the University of Georgia- Claim this Profile
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Bio
Credentials
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Photoshop Quick Tips
LinkedInFeb, 2023- Nov, 2024 -
How to Develop your Career Plan
LinkedInJan, 2023- Nov, 2024
Experience
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AMA at UGA - American Marketing Association at the University of Georgia
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United States
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Advertising Services
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1 - 100 Employee
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Vice President
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May 2023 - Present
-Primary source of communication between the exec board and our members-Assist president in her duties
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VP of Finance
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Jun 2022 - May 2023
-Plan the annual budget-Coordinate and facilitate the dues process for 150 members-Collaborate with other exec officers to ensure a good experience for our members.
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Active Member
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Jan 2022 - Jun 2022
Attend weekly meetings, social events, and network events to develop a professional network, deepen understanding about the field of study, as well as learn more about marketing theory, strategies and trends
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Academy Sports + Outdoors
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United States
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Retail
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700 & Above Employee
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Marketing and Merchandising Intern
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Jun 2023 - Aug 2023
-Developed a Back-to-School marketing campaign centered around interactive experience and visual enhancements both online and in-store. -Analyzed survey data received from a third party, and a focus group that was conducted in house. -Participated in vendor meetings with Wolverine, Skechers, Bates, Justin Boots, CAT, Reebok, and Ariat -Learned how to setup and track styles in ABI software, the allocation process, and financial planning -Developed a Back-to-School marketing campaign centered around interactive experience and visual enhancements both online and in-store. -Analyzed survey data received from a third party, and a focus group that was conducted in house. -Participated in vendor meetings with Wolverine, Skechers, Bates, Justin Boots, CAT, Reebok, and Ariat -Learned how to setup and track styles in ABI software, the allocation process, and financial planning
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Genuine Parts Company
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United States
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Motor Vehicle Manufacturing
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700 & Above Employee
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Category Manager and Merchandising Intern
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May 2022 - Aug 2022
• Led line review process for $2.3 MM electronic accessories category by analyzing historical sales results and deriving relevant insights to establish the best planogram • Utilized Qlik and Microsoft Excel to assist with ad hoc reporting inquires • Proofing various publications for pricing, product description, and image accuracy • Assisted with Expo prep and planning for NAPA’s massive trade show hosting 15,000 attendees across the country • Led line review process for $2.3 MM electronic accessories category by analyzing historical sales results and deriving relevant insights to establish the best planogram • Utilized Qlik and Microsoft Excel to assist with ad hoc reporting inquires • Proofing various publications for pricing, product description, and image accuracy • Assisted with Expo prep and planning for NAPA’s massive trade show hosting 15,000 attendees across the country
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H-E-B
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United States
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Retail
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700 & Above Employee
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Customer Service Representative
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Jun 2021 - Jul 2021
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Education
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University of Georgia - Terry College of Business
Bachelor of Business Administration - BBA, Marketing