Experience

Tackle.io

• United States
• Software Development
• 100 - 200 Employee

• Senior Growth Marketing Manager

  • Sep 2022 - Present

  Remote



OneDay

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Director of Demand Generation

  • Sep 2021 - Jul 2022

  Dallas, Texas, United States Owned and built the demand generation strategy and team across all product verticals, utilizing an integrated approach including webinars, email, digital ads, case studies, industry and company events, social media, sales development, and content marketing • Planned & hosted 20+ webinars with 10,000+ registrants that influenced $2M+ ARR in revenue • Created educational content for all stages of the buyer's journey, including ebooks & case studies • Attained 119% marketing team revenue… Show more Owned and built the demand generation strategy and team across all product verticals, utilizing an integrated approach including webinars, email, digital ads, case studies, industry and company events, social media, sales development, and content marketing • Planned & hosted 20+ webinars with 10,000+ registrants that influenced $2M+ ARR in revenue • Created educational content for all stages of the buyer's journey, including ebooks & case studies • Attained 119% marketing team revenue goal • Sourced 67% of total company bookings from marketing campaigns, plus 90% of new bookings • Sourced an average of 75% of all net new pipeline for sales • Collaborated with internal and external SMEs to write ebooks & case studies, generating $460k+ ARR • Planned and executed logistics and strategy for 50+ conferences and events, generating $330k+ ARR • Built out LinkedIn target audiences and ad campaigns, generating $180k+ ARR • Served as the liaison between the Marketing & Sales departments, creating sales resources - playbooks, email templates, call sheets, training programs, and sales enablement assets • Built out the entire Sales Development program and strategy from scratch and recruited, hired, onboarded, and managed a team of 5 Sales Development Representatives • Oversaw inbound lead flow and management, including lead scoring, lead routing and nurturing, and efficient handover processes to the sales team • Served as videographer for all conferences where OneDay was the “Official Video Partner” - creating highlight reels, recording testimonials, and other video projects as needed • Tech Stack: Google Suite, Slack, Hubspot, Asana, Gong, Alyce, Rollworks, Adobe Suite, and LinkedIn Ads

• Marketing Manager

  • Aug 2020 - Sep 2021

  Dallas, Texas, United States



Level Legal

• United States
• Legal Services
• 1 - 100 Employee

• Marketing Specialist

  • Jul 2017 - Jul 2020

  Richardson, Texas • Identified and managed marketing project resource needs and goals, including strategies, tools, staffing, scheduling, issue resolution, contingency plans, communication plans and change control • Tracked and reported project progress and milestones; providing weekly reports to CEO and executives • Managed vendors to ensure outsourced tasks met contract expectations and organization standards • Managed all sales events, sponsorships, and conferences from preparation to execution and… Show more • Identified and managed marketing project resource needs and goals, including strategies, tools, staffing, scheduling, issue resolution, contingency plans, communication plans and change control • Tracked and reported project progress and milestones; providing weekly reports to CEO and executives • Managed vendors to ensure outsourced tasks met contract expectations and organization standards • Managed all sales events, sponsorships, and conferences from preparation to execution and follow-up • Supervised all CRM & data upkeep, automations, campaigns, and pipelines in Hubspot & ActiveCampaign • Owned all demand generation, account-based marketing, and content marketing initiatives Show less



AppFolio, Inc.

• United States
• Software Development
• 700 & Above Employee

• Senior Business Development Representative

  • Jan 2016 - Jun 2017

  Richardson • Created customized call and email strategies to drive opportunities for the sales pipeline • Crafted regional email marketing campaigns for territory states and local Appfolio luncheons • Achieved monthly quotas of qualified opportunities (144% quota attainment) • Created 171 opportunities with $1.6M ARR in pipeline and $326k ARR in closed/won revenue • Conducted high-level conversations with executives and business owners in target accounts • Mentored and coached the SDR team,… Show more • Created customized call and email strategies to drive opportunities for the sales pipeline • Crafted regional email marketing campaigns for territory states and local Appfolio luncheons • Achieved monthly quotas of qualified opportunities (144% quota attainment) • Created 171 opportunities with $1.6M ARR in pipeline and $326k ARR in closed/won revenue • Conducted high-level conversations with executives and business owners in target accounts • Mentored and coached the SDR team, including leading meetings and training sessions • Collaborated with management in the team's interviewing, hiring, and onboarding stages • Provided feedback for the SDR Director and managers to spur organizational change • Worked closely and collaborated with Appfolio Sales and Marketing professionals Show less



W&M Environmental, a Division of Braun Intertec

• United States
• Environmental Services
• 1 - 100 Employee

• Marketing Intern

  • May 2015 - Dec 2015

  Plano, Texas • Zweig Group’s Marketing Excellence Award for email, website, and social media marketing • Revamped online presence with 62,000+ online impressions and 2,000+ Twitter followers • Created and maintained Twitter, LinkedIn, and Facebook pages with organic content • Designed and authored newsletters and blogs to increase engagement and website visits • Developed content marketing strategies while handling PR and brand management • Created email campaigns through MyEmma, increasing… Show more • Zweig Group’s Marketing Excellence Award for email, website, and social media marketing • Revamped online presence with 62,000+ online impressions and 2,000+ Twitter followers • Created and maintained Twitter, LinkedIn, and Facebook pages with organic content • Designed and authored newsletters and blogs to increase engagement and website visits • Developed content marketing strategies while handling PR and brand management • Created email campaigns through MyEmma, increasing opens, clicks, and impressions • Crafted an editorial calendar to organize all marketing projects and promotions Show less



Tech Wildcatters

• United States
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Marketing & Communications Intern

  • Jan 2015 - May 2015

  Dallas/Fort Worth Area Tech Wildcatters is a mentor-driven seed fund and technology accelerator that invests money and resources in promising B2B startups. With Tech Wildcatters, I assisted with business operations and supported the Tech Wildcatters team while mentoring and collaborating with startup companies in the fields of marketing, communications, and research. There was a broad range of responsibilities, consisting of specific assignments and assisting with general operations needs. I… Show more Tech Wildcatters is a mentor-driven seed fund and technology accelerator that invests money and resources in promising B2B startups. With Tech Wildcatters, I assisted with business operations and supported the Tech Wildcatters team while mentoring and collaborating with startup companies in the fields of marketing, communications, and research. There was a broad range of responsibilities, consisting of specific assignments and assisting with general operations needs. I facilitated and assisted in the operations of the Spring Startup Career Fair which brought in over 350 attendees. In addition, I collaborated with the intern team and helped run Pitch Day, which was held at the American Airlines Center with over 1,200 attendees. Show less



In-N-Out Burger

• United States
• Restaurants
• 700 & Above Employee

• Level 5 Associate

  • Jun 2011 - May 2015

  Dallas/Fort Worth Area • Evaluated and trained associates and assessed their improvement and growth • Provided excellent customer service and handled monetary transactions • Prepared and served custom orders while maintaining high quality and order accuracy Providing fresh, high-quality foods and services for a profit and a spotless, sparkling environment where the customer is our most important asset. Also implementing a team-oriented atmosphere where goals and communication exist, and providing… Show more • Evaluated and trained associates and assessed their improvement and growth • Provided excellent customer service and handled monetary transactions • Prepared and served custom orders while maintaining high quality and order accuracy Providing fresh, high-quality foods and services for a profit and a spotless, sparkling environment where the customer is our most important asset. Also implementing a team-oriented atmosphere where goals and communication exist, and providing excellent training and development for all associates. Level 5 All-Star I also had the opportunity to join a team of experienced associates from other stores to open up a new location in Mansfield, Texas in July 2013. Responsibilities included assisting in the opening operations of new restaurants and the training of the new associates. According to In-N-Out Vice President of Planning and Development, Carl Van Fleet, "All-stars are highly skilled in all areas of our stores so we can ensure smooth operations even when extremely busy." Show less