Experience

Southern Heritage Bank - Louisiana

• United States
• Banking
• 1 - 100 Employee

• Assistant Vice President

  • Feb 2019 - Present

  Alexandria, Louisiana Area Manage all the marketing and advertising efforts for Southern Heritage Bank in a three parish area of Central Louisiana. Manage the Bank's website: www.shbnet.com and service the internal intranet site. Implement an annual marketing plan to support the various departments within the bank through the marketing plan and public relations efforts. Coordinate the Bank's sponsorship and donation efforts for the bank and play a significant role in Alexandria in community relations.

• Marketing Director

  • Feb 2016 - Present

  Alexandria, Louisiana Area Currently manage all the marketing and advertising efforts for Southern Heritage Bank in a three parish area of Central Louisiana. Manage the Bank's website: www.shbnet.com and service the internal intranet site. Implement an annual marketing plan to support the various departments within the bank through billboard buys, radio, television commercials on local affiliates and media buys on Suddenlink Cable systems as well as newspaper ads and various online promotional opportunities. Coordinate… Show more Currently manage all the marketing and advertising efforts for Southern Heritage Bank in a three parish area of Central Louisiana. Manage the Bank's website: www.shbnet.com and service the internal intranet site. Implement an annual marketing plan to support the various departments within the bank through billboard buys, radio, television commercials on local affiliates and media buys on Suddenlink Cable systems as well as newspaper ads and various online promotional opportunities. Coordinate the Bank's sponsorship and donation efforts for the bank and play a significant role in Alexandria in community relations.



CHRISTUS Health Central Louisiana

• Marketing Project Manager

  • Jun 2015 - Feb 2016

  Alexandria, Louisiana Area My responsibilities include assisting in all aspects of marketing and public relations for CHRISTUS Health Central Louisiana (CHRISTUS St. Frances Cabrini Hospital, CHRISTUS Coushatta Healthcare Center, CHRISTUS St. Joseph's Home and Savoy Medical Center) including advertising layout and design, writing and distribution press releases, media relations, media buys, newsletters, marketing planning, budgeting, direct mail, video segments, television and radio commercials, special events… Show more My responsibilities include assisting in all aspects of marketing and public relations for CHRISTUS Health Central Louisiana (CHRISTUS St. Frances Cabrini Hospital, CHRISTUS Coushatta Healthcare Center, CHRISTUS St. Joseph's Home and Savoy Medical Center) including advertising layout and design, writing and distribution press releases, media relations, media buys, newsletters, marketing planning, budgeting, direct mail, video segments, television and radio commercials, special events, fundraising, among others. Was responsible for a weekly television segment, Smart Medicine (previously Medical Minute and LiveWell), on KALB and KLAX. In 2015, was responsible for launching a new regional publication, LiveWell, to promote the hospital and it's service lines with distribution of 20,000 copies each quarter. I have served on the hospital's association service team for communications and completed a two-year mentorship program with members of the hospital's Administrative Council. Show less



CHRISTUS St. Frances Cabrini Hospital

• Marketing and Communications Coordinator

  • Apr 2009 - Jun 2015

  Alexandria, Louisiana My responsibilities include assisting in all aspects of marketing for the hospital including advertising layout and design, writing and distribution press releases, media relations, media buys, newsletters, marketing planning, budgeting, direct mail, video segments, television and radio commercials, among others. I have served on the hospital's association service team for communications and recently completed a two-year mentorship program with members of the hospital's Administrative Council.



The Chronicle

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Editor

  • Apr 2002 - Apr 2009

  Colfax, Louisiana I managed the publication and operation of a weekly newspaper for seven years. Within 18 months had the newspaper operating at a profit after several years of losses. Responsibilities included news writing, photography, advertising design, page layout/design, editing, and distribution. During my time at the newspaper, I received more than 20 awards from the Louisiana Press Association for writing, layout and design, advertising and investigative reporting.