Micah Prior

Paid Media Analyst at Voro
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Contact Information
us****@****om
(386) 825-5501
Location
Farmington, Michigan, United States, US

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Credentials

  • Google Ads Essential Training
    LinkedIn
    Apr, 2023
    - Nov, 2024
  • Google Analytics 4 (GA4) Essential Training
    LinkedIn
    Apr, 2023
    - Nov, 2024
  • Learning PPC with Google Ads
    LinkedIn
    Apr, 2023
    - Nov, 2024
  • Google Digital Marketing & E-Commerce Specialization
    Coursera
    Feb, 2023
    - Nov, 2024
  • Google Analytics Certification
    Google Digital Academy (Skillshop)
    Aug, 2023
    - Nov, 2024
  • Google Ads Display Certification
    Google Digital Academy (Skillshop)
    Jul, 2023
    - Nov, 2024
  • Google Ads Mobile Certification
    Google Digital Academy (Skillshop)
    Jul, 2023
    - Nov, 2024
  • Google Ads Search Certification
    Google Digital Academy (Skillshop)
    Jul, 2023
    - Nov, 2024
  • Google Ads Shopping Certification
    Google Digital Academy (Skillshop)
    Jul, 2023
    - Nov, 2024
  • Google Ads Video Certification
    Google Digital Academy (Skillshop)
    Jul, 2023
    - Nov, 2024
  • Microsoft Advertising Certified Professional
    Microsoft
    Jul, 2023
    - Nov, 2024
  • Microsoft Advertising Native & Display Certification
    Microsoft
    Jul, 2023
    - Nov, 2024
  • Microsoft Advertising Search Certification
    Microsoft
    Jul, 2023
    - Nov, 2024
  • Microsoft Advertising Shopping Certification
    Microsoft
    Jul, 2023
    - Nov, 2024

Experience

  • Voro
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Paid Media Analyst
      • Jul 2023 - Present

      -Launched and optimized paid media campaigns that met or exceeded client goals across search, video, display, and social media platforms, such as Google Ads, Microsoft Ads, Facebook Business Manager, and LinkedIn Campaign Manager. -Managed the entire lifecycle of paid media campaigns, from research and setup to optimization and maintenance. -Uncovered insights in data using Google Tag Manager to set up tracking, Google Tag Assistant to debug tags, and Google Analytics to drive campaign optimization and inform strategic decisions. -Paced ad budgets to meet client limits while also driving KPIs. Managed ad budgets as high as $8 million/year. -Collaborated across departments to develop and implement paid media strategies that met the needs of clients. Aligned day-to-day work with client goals by creating reports and presentations that highlighted the impact of paid media campaigns. -Met deadlines and exceeded expectations by consistently delivering high-quality work. -Maintained certifications in Google Ads, Google Analytics, and Microsoft Advertising to retain the company's status as a Premier Partner. Show less

  • Hiptyper
    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Copywriter
      • Aug 2022 - Present

      -Created compelling and engaging copy for a variety of marketing materials, including website copy, blog posts, social media posts, and email campaigns. -Worked with clients to understand their target audience and create copy that resonated with them. -Used strong research and analytical skills to develop effective copywriting strategies. -Demonstrated a strong understanding of SEO principles and how to use them to optimize copy for search engines. -Adept in using a variety of copywriting tools and software, including Grammarly, Hemingway Editor, and Cliche Finder. -Delivered high-quality work on time and within budget. -Built strong relationships with clients and maintained a positive working environment. Show less

  • All Covered
    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • PC Technician
      • Apr 2023 - Jul 2023

      -Performed configuration services on computing endpoint devices including iPads, Macs, Windows laptops/desktops, and Chromebook devices. -Used various technologies including network-based and drive-based toolsets including Apple Configurator, Mobile Device Management systems, Google Management Console, and other custom tools. -Performed configuration services on computing endpoint devices including iPads, Macs, Windows laptops/desktops, and Chromebook devices. -Used various technologies including network-based and drive-based toolsets including Apple Configurator, Mobile Device Management systems, Google Management Console, and other custom tools.

  • Jackson
    • United States
    • Financial Services
    • 700 & Above Employee
    • Client Service Advocate
      • Sep 2021 - Apr 2023

      - Served 35-60 inbound callers every day, averaging 120 to 160 seconds of documentation, research, and routing work objects to appropriate processing queues between calls. - Assisted policyholders, financial advisors, advisor assistants, back-office managers, transfer companies, and internal wholesalers with product-specific questions and transaction statuses on variable annuity policies. - Performed data entry to ensure inbound documents were indexed correctly and work objects were routed promptly to the appropriate processing queues. Show less

Education

  • Michigan State University
    Bachelor of Arts - BA, Political Theory and Constitutional Democracy
    2017 - 2021

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