Micaela Brusa

PR Account Executive at International Tourism Group
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Location
IT
Languages
  • Italiano Native or bilingual proficiency
  • Inglese Professional working proficiency
  • Spagnolo Professional working proficiency

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Experience

    • Business Consulting and Services
    • 1 - 100 Employee
    • PR Account Executive
      • Sep 2021 - Present
    • France
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • PR Account Executive
      • Sep 2018 - Present

      Implementation of PR communication projects and influencer marketing plans. Main tasks: monitoring traditional and digital media, as well as hunting of new social media trends; professional skills in drafting a variety of media materials; organization of interviews agenda, speaking opportunities; attending PR events and fairs; organization and escorting of international press and influencer trips. Fields of experience: Tourism, Hotels, Transports, Food. Implementation of PR communication projects and influencer marketing plans. Main tasks: monitoring traditional and digital media, as well as hunting of new social media trends; professional skills in drafting a variety of media materials; organization of interviews agenda, speaking opportunities; attending PR events and fairs; organization and escorting of international press and influencer trips. Fields of experience: Tourism, Hotels, Transports, Food.

    • Italy
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • PR Account Executive
      • Feb 2015 - Sep 2018

      Integrated communication strategies for companies, associations, and public institutions. Main tasks: preparation and organization of events, press conferences and meetings with the media; processing of media materials such as press kits, press releases, newsletters; organization of interviews and speaking opportunities for clients; attending PR events and trade fairs; coordination of editorial projects. Fields of expertise: Valve and Automation, Environmental Services, Food Technology Industry, Finance, Real Estate, Art & Culture, Social Services. Show less

    • Italy
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Assistant Account Executive
      • Apr 2013 - Nov 2014

      Main tasks: researching, writing and distributing press releases and newsletters to targeted media; liaising with and answering enquiries from media; collating and analysing media coverage; organising press events; writing and editing case studies, presentations and reports; managing and updating information and engaging with users on social media sites. Fields of expertise: Tourism, Hotels, and Transports. Main tasks: researching, writing and distributing press releases and newsletters to targeted media; liaising with and answering enquiries from media; collating and analysing media coverage; organising press events; writing and editing case studies, presentations and reports; managing and updating information and engaging with users on social media sites. Fields of expertise: Tourism, Hotels, and Transports.

    • Italy
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Internship - Web Content Manager
      • Apr 2012 - Jul 2012

      Main tasks: maintaining and updating content on the magazine's website Primaonline.it using WordPress; managing content and engaging with users on social media sites (Facebook, Twitter, Google+); press agencies monitoring; liaising with press offices via email to collect latest news on daily basis. Introduction to principles of SEO. Main tasks: maintaining and updating content on the magazine's website Primaonline.it using WordPress; managing content and engaging with users on social media sites (Facebook, Twitter, Google+); press agencies monitoring; liaising with press offices via email to collect latest news on daily basis. Introduction to principles of SEO.

    • Switzerland
    • Professional Training and Coaching
    • Contributor at Settegiorni - Local newspaper
      • Sep 2010 - Jul 2011

      Attending local events, writing news articles and reportages, interviews. Attending local events, writing news articles and reportages, interviews.

    • Internship
      • Nov 2009 - Apr 2010

      Supporting editorial staff in the weekly activities, including proof-reading, writing and amending articles. Supporting editorial staff in the weekly activities, including proof-reading, writing and amending articles.

Education

  • Università Cattolica del Sacro Cuore
    Master of Arts (M.A.), Business Communication
    2010 - 2013
  • Universidad de Valencia
    Semester @Foreign University (Spain), Comunicación Audiovisual
    2011 - 2012
  • Università Cattolica del Sacro Cuore
    Bachelor of Arts (B.A.), Humanities
    2006 - 2010
  • Liceo Scientifico Falcone e Borsellino
    High School Diploma, Liceo scientifico con sperimentazione linguistica inglese/spagnolo
    2001 - 2006

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