Micaela Brusa
PR Account Executive at International Tourism Group- Claim this Profile
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Italiano Native or bilingual proficiency
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Inglese Professional working proficiency
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Spagnolo Professional working proficiency
Topline Score
Bio
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Experience
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International Tourism Group
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Business Consulting and Services
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1 - 100 Employee
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PR Account Executive
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Sep 2021 - Present
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Interface Tourism
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France
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Public Relations and Communications Services
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1 - 100 Employee
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PR Account Executive
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Sep 2018 - Present
Implementation of PR communication projects and influencer marketing plans. Main tasks: monitoring traditional and digital media, as well as hunting of new social media trends; professional skills in drafting a variety of media materials; organization of interviews agenda, speaking opportunities; attending PR events and fairs; organization and escorting of international press and influencer trips. Fields of experience: Tourism, Hotels, Transports, Food. Implementation of PR communication projects and influencer marketing plans. Main tasks: monitoring traditional and digital media, as well as hunting of new social media trends; professional skills in drafting a variety of media materials; organization of interviews agenda, speaking opportunities; attending PR events and fairs; organization and escorting of international press and influencer trips. Fields of experience: Tourism, Hotels, Transports, Food.
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MGP & Partners
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Italy
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Public Relations and Communications Services
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1 - 100 Employee
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PR Account Executive
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Feb 2015 - Sep 2018
Integrated communication strategies for companies, associations, and public institutions. Main tasks: preparation and organization of events, press conferences and meetings with the media; processing of media materials such as press kits, press releases, newsletters; organization of interviews and speaking opportunities for clients; attending PR events and trade fairs; coordination of editorial projects. Fields of expertise: Valve and Automation, Environmental Services, Food Technology Industry, Finance, Real Estate, Art & Culture, Social Services. Show less
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P.R. & Go Up Communication Partners
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Italy
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Public Relations and Communications Services
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1 - 100 Employee
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Assistant Account Executive
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Apr 2013 - Nov 2014
Main tasks: researching, writing and distributing press releases and newsletters to targeted media; liaising with and answering enquiries from media; collating and analysing media coverage; organising press events; writing and editing case studies, presentations and reports; managing and updating information and engaging with users on social media sites. Fields of expertise: Tourism, Hotels, and Transports. Main tasks: researching, writing and distributing press releases and newsletters to targeted media; liaising with and answering enquiries from media; collating and analysing media coverage; organising press events; writing and editing case studies, presentations and reports; managing and updating information and engaging with users on social media sites. Fields of expertise: Tourism, Hotels, and Transports.
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Prima Comunicazione
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Italy
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Book and Periodical Publishing
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1 - 100 Employee
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Internship - Web Content Manager
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Apr 2012 - Jul 2012
Main tasks: maintaining and updating content on the magazine's website Primaonline.it using WordPress; managing content and engaging with users on social media sites (Facebook, Twitter, Google+); press agencies monitoring; liaising with press offices via email to collect latest news on daily basis. Introduction to principles of SEO. Main tasks: maintaining and updating content on the magazine's website Primaonline.it using WordPress; managing content and engaging with users on social media sites (Facebook, Twitter, Google+); press agencies monitoring; liaising with press offices via email to collect latest news on daily basis. Introduction to principles of SEO.
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Settegiorni
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Switzerland
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Professional Training and Coaching
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Contributor at Settegiorni - Local newspaper
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Sep 2010 - Jul 2011
Attending local events, writing news articles and reportages, interviews. Attending local events, writing news articles and reportages, interviews.
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Internship
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Nov 2009 - Apr 2010
Supporting editorial staff in the weekly activities, including proof-reading, writing and amending articles. Supporting editorial staff in the weekly activities, including proof-reading, writing and amending articles.
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Education
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Università Cattolica del Sacro Cuore
Master of Arts (M.A.), Business Communication -
Universidad de Valencia
Semester @Foreign University (Spain), Comunicación Audiovisual -
Università Cattolica del Sacro Cuore
Bachelor of Arts (B.A.), Humanities -
Liceo Scientifico Falcone e Borsellino
High School Diploma, Liceo scientifico con sperimentazione linguistica inglese/spagnolo