Medical Marketing Associate

• Nov 2022 - Present

Brand Manager Jr.

• Nov 2021 - Oct 2022

Neuroscience Jr Brand Manager.· Developed international B2B market for Central Nervous System nutraceutical, interacting with 60+ companies in more than 20 countries.· Delivered product presentations to potential clients worldwide and key internal stakeholders.· Elaborated key-messages and promotional materials; manage web-marketing activities. · Analyzed market and competitors; forecast sales.

Product Manager Jr.

• Apr 2020 - Jul 2021

Neuroscience Jr Product Manager for Latin-America South. · Designed go-to-market strategy for Central Nervous System product portfolio, primarily focused on schizophrenia and bipolar disorder treatments. Elaborated Master Brand Plan. Developed Brand/Product/Omnichannel strategy: promotional materials production, key-messages amplification, events planning (F2F/virtual/hybrid). · Analyzed market share (IQVIA), detecting commercial opportunities and executing action plan. Calculated monthly forecast. Budget management, optimized 15%. Product training to Field Force and key internal stakeholders. Show less

Trainee Marketing Department

• Jul 2018 - Mar 2020

Young Talent "Become J&J" Program. Commercial Trainee | Janssen - Neuroscience | Nov 2019 - Mar 2020 · Optimized new product launch (antidepressant), executing market analysis and quantifying opportunities, forecasting volumes and reviewing Business Case, ensuring alignment with regional’s strategies. Developed commercialization strategy, in close collaboration with the Country Value Team (multidisciplinary team: Commercial, Access and Medical Affairs). Commercial Trainee | Medical Devices - Ethicon | Mar 2019 - Oct 2019 · Conducted extensive analysis of the productivity of Energy portfolio, identified opportunities and developed commercial recommendations to make strategic investments that accelerated market penetration. · Designed and implemented Dashboards (Excel, Power BI) with development of KPIs, meeting business needs. · Collaborated with implementation of lean model for the after-sales technical service, improving response time by 35%. Commercial Trainee | Consumer - Johnson’s Baby | Jul 2018 - Feb 2019 · Business diagnosis, market evolution. Analyzed performance in different distribution channels, Market Share, Share of Value and physical distribution (Nielsen - NRI, Scantrack). Lead successful implementation of Brand Plan strategy. · Optimized product portfolio through analysis of consumer’s behavior: demand, perception, key competitors. · Strategized digital platforms. Collaborated with Brand Awareness Communication Campaign. Show less