Senior Marketing Associate

• May 2020 - Present

Online Marketing Executive (Key Account Executive)

• Feb 2017 - Mar 2018

• Implemented online campaigns via social media and paid search with offline activities such as events and symposiums to increase engagement and conversion. • Employed Google display ads and search engine advertising to maximize the online exposure of clients’ products and drive traffic to clients’ websites. • Analyzed the online campaigns' performance using data from Google Analytics and optimized the marketing strategies. • Crafted seasonal newsletters and conducted email marketing. • Set up and implemented advertising strategies for clients. Show less

Event Project Executive (Project Management)

• May 2015 - Apr 2016

• Arranged and conducted multiple aspects of event planning for large-scale international conferences (incl. exhibitions) with 1,000+ attendees each. • Completed event projects within budgets under deadlines and created the final reports afterward. • Maximized revenue for the company and generated significant ROI for the clients. • Collaborated with website engineers in designing official event websites and ensured usability before launches. • Arranged and conducted multiple aspects of event planning for large-scale international conferences (incl. exhibitions) with 1,000+ attendees each. • Completed event projects within budgets under deadlines and created the final reports afterward. • Maximized revenue for the company and generated significant ROI for the clients. • Collaborated with website engineers in designing official event websites and ensured usability before launches.

Sales & Marketing Specialist

• May 2013 - May 2015

Sales Level: • Managed 50+ accounts of interior design company clients. • Created quotations, placed orders, and ensured punctual delivery. • Inventory control and management; placed orders with European suppliers. • Developed new leads and retained existing customer relationships, resulting in an annual revenue increase of 16% compared to the previous year. Marketing Level: • Content writing and layout formulating of the annual product catalog. • Displayed products in the flagship store in visually appealing ways that stimulate customers' interests. • Executed in-house day events. Show less