Miaomioao Wu
Director of Product Development at Paula's Choice Skincare- Claim this Profile
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Bio
Experience
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Paula's Choice Skincare
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United States
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Personal Care Product Manufacturing
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200 - 300 Employee
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Director of Product Development
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Jan 2015 - Present
Create impactful product stories and launch programs to drive consumer interest and sales. - Drive the development of cosmetic products while utilizing trend forecasting to identify white space in the market. Focusing on Innovative textures, shades and performance attributes. -Lead the team in blue sky ideation, evaluation, testing and development of new products. -Oversee all phases of product development cycle from product concept through production planning hand off. -Lead day to day communications with R&D Labs and PD staff to ensure all projected lead times are met. -Oversee regulatory documentation and formula testing results with R&D Labs. -Identify technical formula information I.e. marketing claims, marketing ingredients, directions for use to internal marketing teams, - Create all PD and Planning Sop’s, internal documents, launch Calendars and forecasts, budgets, product development Work Flow Charts, and time lines. - Communicate cross-functionally to internal teams to provide insight on internal launch plans, PD budgets and timelines. Show less
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Education
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Cardiff University / Prifysgol Caerdydd
Master of Business Administration - MBA, Business School